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Branding
Jupiter Research Corporation
June 20, 2005
5 Pages
- SKU: JUPT1603142
License type:
US $750 Online Download
US $7500 Global Site License
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Abstract
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Online advertisers are looking for ways to report on all value created online.
Key Question - How do online advertisers currently measure the ROI of their campaigns?
Key Question - How can online advertisers use available data to get a sense of the branding value generated by their campaigns?
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