Blending Customer Service and Marketing: Reorganizing to Deliver a Consistent Customer Experience

Jupiter Research Corporation
May 12, 2004
4 Pages - SKU: JUPT1068759
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Blending Customer Service and Marketing: Reorganizing to Deliver a Consistent Customer Experience

 
Seeking to differentiate marketing messages and proactively engage customers regarding service issues, an increasing number of businesses are involving service departments in e-mail marketing campaigns.


 

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