Beyond the Personalization Myth: Cost-effective Alternatives to Influence Intent


September 30, 2003
26 Pages - SKU: JUPT949160
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Beyond the Personalization Myth: Cost-effective Alternatives to Influence Intent

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Despite few successful reference implementations and exorbitant capital and human costs, site operators and marketers alike continue to believe in the myth of full-bore Web site personalization: an automated, black-box solution to individualizing visitor experience, thus driving customer satisfaction and site value. Companies must rethink personalization, and pursue lower-cost alternatives.
Lead Analyst: Matthew Berk
Contributing Analysts: Jared Blank, David Daniels, David Schatsky



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