Consumers are increasingly receiving marketing e-mail. The share of opt-in or permission-based e-mail in online consumers' inboxes rose to 24 percent in 2005 from 16 percent in 2003. As a result, capturing consumers' attention via e-mail has become more challenging than ever.
Key Question - What proportion of online automotive consumers receives automotive-related e-mail?
Key Question - What impact does automotive-related e-mail have on these consumers?
Key Question - What can automotive marketers do to increase the open and response rates of their e-mail?
