Automotive Purchase Funnel: Integrate Data Sources to Improve the Consumer Research Experience

Jupiter Research Corporation
August 13, 2003
5 Pages - SKU: JUPT949156
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Automotive Purchase Funnel: Integrate Data Sources to Improve the Consumer Research Experience

 
Myths regarding the online automotive experience—such as consumers using the Internet to avoid interacting with dealers and the eventuality of the Internet replacing dealers completely—are causing unnecessary tensions among involved parties.
Key Questions
At what point in the decision-making process do online automotive consumers involve dealers?
What path through the Internet do automotive consumers take?
Why do automotive consumers visit multiple Web sites?
Lead Analyst: Julie Ask
Contributing Analysts: Michael Gartenberg, Corina Matiesanu


 

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