Automotive marketers are evaluating a range of investments in their Web sites. Now they are asking how well those Web sites draw visitors and generate leads. Determining the investment that provides the highest ROI is still a challenge.
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- Key Question - Which automotive consumers best leverage the Internet as a sales channel while researching a vehicle purchase?
- Key Question - How differently do automotive consumers use automotive Web sites given where they are in the thought process?
- Key Question - How can automotive sites spur the use of online vehicle research tools to increase the Internet's effectiveness in connecting buyers to sellers?
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