Automotive Lending: Improve Online Offerings to Increase Effectiveness of Internet for Customer Acquisition


November 26, 2002
7 Pages - SKU: JUPT867504
License type:
Countries covered: United States

Automotive Lending: Improve Online Offerings to Increase Effectiveness of Internet for Customer Acquisition

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With online providers reaching parity with each other in loan processing time, few opportunities remain to differentiate on service - the key reason consumers apply online. And, gaps in response times and a lack of adequate self-help tools offered to online consumers loom large.

Key Questions

  • How large is the automotive lending market online?
  • Which online tools do consumers find most valuable?
  • How should online financing companies attract customers?
  • Lead Analyst: Julie Ask, Nadine Larsen



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