Automotive Insurance: Let Customer Continuum Drive Online Channel Strategy


February 3, 2003
5 Pages - SKU: JUPT894100
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Countries covered: United States

Automotive Insurance: Let Customer Continuum Drive Online Channel Strategy

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A June 2002 Jupiter Consumer Survey indicated that 82 percent of consumers who have requested an insurance quote over the Internet specifically requested an automotive insurance quote, far outpacing quotes for the next most popular category, life insurance (21 percent).

Key Questions

  • How do consumers use the Internet to research automotive insurance?
  • How fast is the online automotive insurance market growing?
  • How should automotive insurance carriers use the Internet to meet their business objectives effectively?
  • Lead Analysts: Julie Ask, Raj Dhinsa, Nadine Larsen
  • Contributing Analysts: David Schatsky, Vikram Sehgal



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