Adult Audience Benchmark 2003: Expanding Audiences and Driving Revenues

Jupiter Research Corporation
December 9, 2003
5 Pages - SKU: JUPT977288
License type:
Table of Contents Search inside this report Related Reports
Adult Audience Benchmark 2003: Expanding Audiences and Driving Revenues

 
The adult video game audience continues to gain importance in the video game market. Understanding this segment is crucial as we move through the console cycle, and the focus shifts from establishing platform position to consolidating interest around content areas.
Key Questions
What is the level of platform penetration among online adults?
How do game genres appeal across platforms?
Which features are driving purchase decisions?


 

Share this report


Other tasks

 
 

Research Assistance

Ask a question
 

Related Markets


Video Games Reports

 
 

Free Alert Me service

Receive bi-weekly email alerts on new market research

Sign Up Today!