Jupiter Research Corporation

Jupiter Research helps companies develop, extend and integrate business strategies across online and emerging channels. Backed by proprietary data, Jupiter Research's industry-specific analysis, competitive insight and strategic advice give businesses the tools they need to exploit new technologies and business processes.

Jupiter Research Corporation
 

List of reports from Jupiter Research Corporation

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Mobile Web Sites
9/5/2007 | published by: Jupiter Research Corporation
... phone for mobile browsing is on the rise, but many media properties have yet to fully optimize mobile sites to take advantage of reaching audiences 24x7, and benefiting from the high CPMs in mobile advertising.  |  more...
$750.00
European Online Video Advertising
8/30/2007 | published by: Jupiter Research Corporation
... use in Europe grew by 80 percent between September 2006 and April 2007. As Web sites seek to monetize this traffic, they must follow best practices in order to maximize revenues and avoid alienating users.  |  more...
$750.00
European Music File Sharing
8/30/2007 | published by: Jupiter Research Corporation
... music industry's successful court case against Belgian ISP Scarlet compelled the ISP to take action, such as implementing filtering technology, to tackle music file sharing, and represents a significant change in tactics by the industry.  |  more...
$750.00
Nokia Launches Ambitious Digital Music Strategy, but Lacks Service Differentiation
8/30/2007 | published by: Jupiter Research Corporation
... shop with a la carte sales for both the PC and mobile, and a streaming music subscription service for the PC (only). Nokia aims to become a key player in the European digital music market.  |  more...
$750.00
Tiered Broadband Services
8/27/2007 | published by: Jupiter Research Corporation
As broadband service providers (BSPs) upgrade to faster speed tiers, consumers will question whether the benefits of upgrading are worth the additional cost.  |  more...
$750.00
European Online Retail Forecast, 2007 to 2012
8/26/2007 | published by: Jupiter Research Corporation
... are acknowledging online retail as an essential part of the channel mix. As a result, countries with longer-tenured online buyers are experiencing slowing growth rates, while in other countries e-commerce is still in its infancy.  |  more...
$750.00
Banking on Green Consumers
8/22/2007 | published by: Jupiter Research Corporation
As consumers profess stronger environmental concerns, financial institutions are seeking to understand the impact of the phenomenon on their industry.  |  more...
$750.00
Anticipating the iPhone's Impact in Europe
8/21/2007 | published by: Jupiter Research Corporation
... launched its first mobile phone at the end of June 2007 in the US. The high-end phone garnered huge attention among consumers and the media—even in Europe, despite a European launch not having yet occurred.  |  more...
$750.00
The Netherlands
8/20/2007 | published by: Jupiter Research Corporation
... and household broadband adoption. This report assesses the demographic profile and online behavior of online users in the Netherlands, in addition to the penetration of various online activities among different user segments in the country.  |  more...
$750.00
The Chaos of Content
8/20/2007 | published by: Jupiter Research Corporation
Content remains a top priority for marketers, highlighting the importance of content management capabilities for operational efficiency.  |  more...
$750.00
Consumer BSP Selection
8/17/2007 | published by: Jupiter Research Corporation
... This report explores the results of that survey, identifies key segments within the market for Internet access, and recommends specific marketing strategies for broadband service providers (BSPs) to implement in order to increase customer acquisition  |  more...
$1,500.00
Experience-Driven Service Expectations
8/16/2007 | published by: Jupiter Research Corporation
Customer service must consider the impact of online tenure as the online population matures.  |  more...
$750.00
Green Adults
8/16/2007 | published by: Jupiter Research Corporation
The environment is a concern for one-half of all online consumers. Those who are most concerned about the environment demonstrate unique behavior online.  |  more...
$750.00
Vertical Search
8/14/2007 | published by: Jupiter Research Corporation
New categories and new media formats are entering the vertical search market. Providers must start looking for innovative ways to drive traffic to their vertical sites, providing a relatively higher incentive for marketers' spending.  |  more...
$1,500.00
Teen Music High Spenders
8/9/2007 | published by: Jupiter Research Corporation
Early indications are that 2007 is going to be a bad year for US music sales, and digital music isn't making up the difference.  |  more...
$750.00
PC Games
8/9/2007 | published by: Jupiter Research Corporation
... locus of innovation and testing for new product strategies. The PC has, however, become the platform of last resort as dedicated system suppliers have successfully attracted customers with a high willingness to pay for games.  |  more...
$750.00
Home Automation
8/9/2007 | published by: Jupiter Research Corporation
Adoption of home automation has been lagging behind most other digital home applications in recent years.  |  more...
$750.00
Online Automotive Advertising
8/7/2007 | published by: Jupiter Research Corporation
Automotive researchers' attention to online automotive ads increases the more ads relate to their displayed needs and interests. Aware of such an impact, automotive advertisers are evaluating methods of applying behavioral targeting.  |  more...
$750.00
Networked Media
8/7/2007 | published by: Jupiter Research Corporation
... to manage their relationships with intermediaries on the Web. While producers have tried limit the role of intermediaries, it is expanding. Content producers need a strategy to compete successfully in an increasingly intermediated media market.  |  more...
$1,500.00
Fixed-Mobile Convergence
8/2/2007 | published by: Jupiter Research Corporation
Operators have recently begun to rollout fixed-mobile convergence (FMC) offerings in Europe as well as the US.  |  more...
$1,500.00
Broadband Subscriber Acquisition
8/2/2007 | published by: Jupiter Research Corporation
Last year, AOL announced that it would not charge broadband customers for access to AOL content and services, while concurrently raising dial-up access rates to levels comparable or higher than many competitive broadband rates.  |  more...
$750.00
Google and Yahoo Are Favorite Brands Online
8/2/2007 | published by: Jupiter Research Corporation
Coca-Cola topped both the Harris and BusinessWeek/Interbrand best brand surveys. JupiterResearch surveyed online users regarding their online brand preferences.  |  more...
$750.00
US DTV Forecast, 2007 to 2012
8/1/2007 | published by: Jupiter Research Corporation
The transition from analog to digital broadcast television, scheduled for February 2009, will create headaches for virtually everyone, but also opportunities for pay TV providers.  |  more...
$750.00
Brand Advocates
7/31/2007 | published by: Jupiter Research Corporation
Advertisers often use viral campaigns and social marketing to encourage brand advocates to engage, create content, and spread messages.  |  more...
$750.00
European Internet Access Forecast, 2007 to 2012
7/31/2007 | published by: Jupiter Research Corporation
Widespread dynamic broadband adoption in Europe has changed expectations of the online experience among both relatively more experienced users and relatively less tenured users who have broadband as their first Internet connection.  |  more...
$750.00
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