Jupiter Research Corporation

Jupiter Research helps companies develop, extend and integrate business strategies across online and emerging channels. Backed by proprietary data, Jupiter Research's industry-specific analysis, competitive insight and strategic advice give businesses the tools they need to exploit new technologies and business processes.

Jupiter Research Corporation
 

List of reports from Jupiter Research Corporation

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Retail Marketing
6/7/2008 | published by: Jupiter Research Corporation
As the groundswell of environmental concern overtakes US consumers, online retailers are trying to understand how to reach eco-minded users.  |  more...
$750.00
Family Vacation Travel
6/6/2008 | published by: Jupiter Research Corporation
To develop online family vacation bookings, the travel industry must align online planning and booking.  |  more...
$750.00
Market Profile
6/4/2008 | published by: Jupiter Research Corporation
The falling dollar and slowing US economy are fueling speculation about the growth of global trade among SMBs.  |  more...
$750.00
Worldwide Online Population Forecast, 2007 to 2012
6/3/2008 | published by: Jupiter Research Corporation
This report details findings from JupiterResearch's latest worldwide online population forecast, comprising projections of online users by country across specific geographic areas.  |  more...
$750.00
Best Practices in Networked Media
6/3/2008 | published by: Jupiter Research Corporation
... is essential for content producers to focus on the things they do best, outsource everything else, and find new sources of revenue through services. New technologies and ways of doing business are making this easier.  |  more...
$1,500.00
Gift Card Sales
5/31/2008 | published by: Jupiter Research Corporation
Gift card sales continue to increase during the holiday season (November and December), and retailers are trying to understand the sales opportunity this trend represents.  |  more...
$750.00
Incentive Marketing
5/30/2008 | published by: Jupiter Research Corporation
Marketers are looking to sweepstakes and coupons to engage audiences and drive brand loyalty, but dealaholics threaten to devalue these tactics.  |  more...
$750.00
The Fight for Relevance
5/28/2008 | published by: Jupiter Research Corporation
... a massive industry, with European paid search advertising forecast to net more than €4 billion in 2008. However, with more than two-thirds of Europeans professing loyalty to Google, other search engines must now worry about ...  |  more...
$1,500.00
Site Performance and Scalability
5/27/2008 | published by: Jupiter Research Corporation
Web site availability and seamless page rendering have become assumed luxuries for most US consumers. However, site operators are incessantly challenged to reliably deliver online content and applications.  |  more...
$750.00
Selling Digital Downloads
5/24/2008 | published by: Jupiter Research Corporation
JupiterResearch estimates that sales of digital music downloads exceeded $1.1 billion in 2007 and will grow rapidly (39 percent) in 2008 to reach $1.6 billion.  |  more...
$750.00
European Consumer Segmentation
5/23/2008 | published by: Jupiter Research Corporation
... usage may be mapped against demographic and digital sophistication variables. Four key groups were defined based on the amount of time consumers spent online, their participation in online media, and the utility activities they conducted.  |  more...
$1,500.00
Viral Marketing
5/23/2008 | published by: Jupiter Research Corporation
Twenty-four percent of marketers have run a viral marketing campaign, but many struggle to get the expected buzz.  |  more...
$750.00
Consumer Digital Video
5/22/2008 | published by: Jupiter Research Corporation
Consumer video-generation behavior is changing with advances in technology. Understanding how user behavior has evolved is key for vendors operating in the digital video industry.  |  more...
$750.00
US Broadband Forecast, 2008 to 2013
5/20/2008 | published by: Jupiter Research Corporation
Aggressive multi-play marketing tactics by telcos and cable operators continue to drive consumer broadband adoption.  |  more...
$750.00
SEO Strategies for Service Organizations
5/20/2008 | published by: Jupiter Research Corporation
The practice of indexing knowledge content for organic inclusion in search engines' results is in its infancy. However, JupiterResearch believes this practice will gain widespread adoption within the next 12 months.  |  more...
$750.00
Mobile Video and Live TV
5/20/2008 | published by: Jupiter Research Corporation
Various mobile TV offerings—Swisscom's digital video broadcasting for handhelds (DVB-H) and Vodafone Germany's DVB for terrestrial (DVB-T)—will launch around the UEFA soccer cup. These launches will again raise debate and expectations regarding live TV.  |  more...
$750.00
Online Banking Video
5/20/2008 | published by: Jupiter Research Corporation
... site videos are becoming an important tool for many industries—even financial services. Effectively deploying online video requires an understanding of both primary user groups and types of video these users are most willing to watch.  |  more...
$750.00
US Online Affiliate Marketing Forecast, 2007 to 2012
5/17/2008 | published by: Jupiter Research Corporation
Affiliate marketing continues to play a key role in online marketers' ability to reach and acquire customers.  |  more...
$750.00
Simple Web Games
5/16/2008 | published by: Jupiter Research Corporation
Web games are the true mass market video game product. With broad audience participation and intensive use, this medium merits close attention from game suppliers and those with a stake in online media.  |  more...
$750.00
Online News
5/15/2008 | published by: Jupiter Research Corporation
Online news is a major driver of Web traffic, but traditional news brands online face increasing competition from aggregators such as portals and search engines.  |  more...
$750.00
Global Online Retail
5/14/2008 | published by: Jupiter Research Corporation
Online retailers are increasingly looking to foreign markets for long-term revenue growth. However, they are hindered by the many hurdles of global expansion.  |  more...
$1,500.00
US Online Travel Consumer Survey, 2008
5/13/2008 | published by: Jupiter Research Corporation
... now use content from other consumers in their travel decisions. Online travelers indicate plans to reduce the number of trips they take in the next year, which will heighten competition within the fragmented travel industry.  |  more...
$1,500.00
Connected Consoles
5/9/2008 | published by: Jupiter Research Corporation
Every major game platform has a coherent strategy for using the Internet to deliver new services and to further engage gamers in their existing products.  |  more...
$1,500.00
Online Green Car Buyers
5/9/2008 | published by: Jupiter Research Corporation
Automotive manufacturers are increasingly focused on the development of environmentally friendly vehicles. Now it is time to market them.  |  more...
$750.00
Online Health Behavior
5/7/2008 | published by: Jupiter Research Corporation
Some health marketers and product developers are unsure about assumptions they should make regarding age and online behavior.  |  more...
$750.00
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