North America E-Commerce: B2C & B2BJuniper Research LimitedApril 1, 2002 212 Pages - SKU: JUN1186569 |
| Countries covered: North America The Internet has become an integral aspect of business in North America. E-commerce has therefore grown significantly in the US and Canada, and will continue to do so in the years ahead. eMarketer's North America E-Commerce: B2C & B2B is a comprehensive overview of e-commerce in the US and Canada. eMarketer expects that over 60 million people will purchase goods and services online in 2002. North America E-Commerce: B2C & B2B reviews online retail and holiday shopping online. The report also covers online shoppers versus buyers, the factors that influence people to buy online and the demographics of those people. Despite the fact that IT spending slowed in 2001, eMarketer expects e-business spending in particular to spur further business-to-business e-commerce growth in 2002 and beyond. North America E-Commerce: B2C & B2B also delves into the levels of e-commerce trade in different business sectors and the different types of online exchanges. It also reviews how businesses of varying sizes are incorporating the Internet into daily activity. North America E-Commerce: B2C & B2B also covers:
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