NFC Mobile Payments & Marketing Opportunities: Forecasts & Analysis 2009 - 2014

This report provides an extensive analysis and market appraisal of the commercial opportunities open to players operating in the rapidly expanding mobile NFC (Near Field Communication) market. The report examines the opportunities available in both the mobile payments market and the mobile retail market (smart posters and coupons), as well as newly emerging interim solutions such as stickers & SD cards.

In an extensive six year forecasting model the report presents market figures in easy to understand tables and charts such as: mobile device shipments, NFC device shipments, NFC users, shipments of NFC interim solutions, NFC device usage, NFC transaction traffic, Average transaction values of NFC payments, NFC transaction fees and ARPU for both payments and retail marketing - split by mobile coupons & smart posters - all by eight key regions until 2014.

Based on an executive interviewing program with key players within the NFC market, the report discusses industry developments and then goes on to evaluate the impact, sizing the revenue opportunity for both mobile payments and mobile retail marketing.

Key questions the report answers:

• How much will NFC users spend on their NFC phones in the future?
• How many people will make payments using their NFC mobiles over the next five years?
• What will be the size of overall NFC transaction values?
• What is the ARPU opportunity for NFC mobile retail marketing?
• How does the ARPU compare between NFC payments and the NFC retail opportunity?
• How many NFC enabled devices will be shipped over the next five years?
• How many interim NFC solutions such as stickers and SD cards will be shipped over the next five years?
• Which will be the leading regions in the market in 2014?
• What are the trends, drivers and constraints affecting the development of the market?