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Mobile Ticketing & Coupons Strategies & Markets 2007-2011

Juniper Research Limited
March 1, 2008
147 Pages - SKU: JUN1694341

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Global

This strategic report provides a thorough analysis of the mobile ticketing & coupon market and offers practical forecast data on user acceptance, transaction value and transactional traffic, for eight global regions. The report investigates the major drivers and constraints for the market and through extensive in-depth interviews with key player's, this strategic research report provides all members of the mobile ticketing & couponing ecosystem with vital recommendations in order for them to maximise revenues within this rapidly growing sector. Through 142 page of analysis, the report not only offers a detailed look into the dominant technologies, including barcodes, RFID & NFC but also conducts an in-depth investigation into a number of important applications and services within this sector around the world.

Key questions the report answers:

What is the current and future market size for Mobile Ticketing & Coupons?
What is the strategy for mobile network operators, ticketing/coupon issuers & new entrants?
What are the main market drivers for mobile ticketing and coupons?
What are the key technologies that are being adopted for mobile ticketing and coupons
Is the paper ticket dead?
Will NFC revolutionise the ticketing market?
Who will be the winners and losers in the mobile ticketing and coupon market?
Are retailers ready to adopt mobile coupons?

Glossary
Executive Summary: Introduction; Sector Focus; Market Projections
1. Mobile Ticketing: 1.1 Introduction; 1.2 Definition; 1.3 Technology; 1.4 Mobile Ticketing Classification; 1.5 Drivers & Constraints; 1.6 Applications & Services
2. Mobile Ticketing Forecasts: 2.1 Mobile Ticketing Users; 2.2 Mobile Ticketing Traffic; 2.3 Mobile Ticketing Transaction Value; 2.4 Transport Mobile Ticketing Forecasts; 2.5 Sporting Events Mobile Ticketing Forecasts; 2.6. Entertainment & Events Mobile Ticketing Forecasts
3. Mobile Coupons & Forecasts: 3.1 Introduction; 3.2 Definition; 3.3 Technology; 3.4 Drivers & Constraints; 3.5 Application & Services; 3.6 Market Forecasts
4. Mobile Ticketing & Coupon Vendors: 4.1 Introduction; 4.2 Vendors
5. Mobile Ticketing & Coupons: Strategies & Markets: 5.1 Introduction; 5.2 Transport Operators Strategies & Markets; 5.2.1Introduction; 5.3 Sporting Event Owners Strategies & Markets; 5.4 Entertainment & Event Organisers Strategies & Markets; 5.5 Retailers Strategies & Markets; 5.6 Handset Manufacturer Strategies & Markets; 5.7 Mobile Operator Strategies & Markets
6. Standards & Forums: 6.1 Introduction; 6.2 Association of Train Operating Companies (ATOC); 6.3 ETSI; 6.4 The GSM Association; 6.5 International Air Travel Association (IATA); 6.6 International Organisation for Standards (ISO); 6.7 NFC Forum

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Mobile Ticketing & Coupons Strategies & Markets 2007-2011

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