Mobile Ticketing Applications & Markets: Transport, Sport & Entertainment 2009-2014
Juniper Research Limited
March 1, 2010 178 Pages - SKU: JUN2613967
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This extensive report looks at the current and future market for mobile ticketing applications & solutions, providing detailed analysis as well as revenue, user and frequency of purchase forecasts, broken down into the three major sectors as well as two sub-segments for Transport (Rail, Metro & Bus; and Airline Ticketing).
For each sector the number of mobile tickets delivered is forecast along with, the number of users, the usage frequency, the value of purchase, total transactions and the resulting gross transaction values. The report also includes a chapter dedicated to purchasing a ticket on a mobile phone using NFC, the mobile internet, SMS or an application.
The report investigates a number of business models exploring how the revenues are distributed across the value chain, and discussing how mobile operators can maximise their opportunity in this market. A number of key drivers are analysed such as cost-saving and the reduced impact on the environment as well as considering a number of challenges to the development of the market including the lack of NFC enabled handsets.
Key questions the report answers:
- How many mobile subscribers will use their mobiles to buy tickets over the next five years?
- Which will be the leading regions in the market in 2014?
- How many tickets will be bought by mobile over the next five years?
- What will be the size of overall mobile ticketing transaction values?
- What are the trends, drivers and constraints affecting the development of the market?
- How are leading ticketing agencies incorporating the mobile into ticket purchase and delivery?
- What will be the trend in ticket prices over the next five years?
- What will be the size and growth of the transport, sporting and entertainment/events mobile ticketing market segments over the next five years?
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- Executive Summary
- ES1 Introduction
- ES2 Executive Interviewing Programme
- ES3 What’s New in Mobile Ticketing?
- ES4 Mobile Ticketing Technology
- ES4.1 Barcode
- ES4.2 SMS
- Figure ES.1: SJ Mobile Ticket
- ES4.3 Apps for Mobile Web, Smart Phone, & SIM Card
- Figure ES.2: SBB Swiss Railways iPhone App
- ES4.4 Contactless RFID - NFC
- Figure ES.3: Uses of NFC
- ES4.5 Mobile Ticketing Service Evolution
- Figure ES.4: Mobile Ticketing Service Integration Progression Steps
- ES5 Drivers & Constraints
- Figure ES.5: Mobile Ticketing: Summary of Market Drivers & Constraints
- ES6 Market Segmentation and Development
- ES7 Market Projections
- ES7.1 Mobile Ticketing Users
- Figure ES.6: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014
- ES7.2 Number of Mobile Tickets
- Figure ES.7: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014 . 23
- Table ES.1: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-201423
- ES7.3 Mobile Ticketing Gross Transaction Values
- Figure ES.8: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014
- Table ES.2: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014
- Figure ES.9: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014
- Table ES.3: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014
- ES7.4 Transport, Sporting Events and Entertainment Segments
- Figure ES.10: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014
- Table ES.4: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014
- ES8 Recommendations
- 1. Technology and Segmentation
- 1.1 Introduction
- 1.2 Definition
- 1.3 Technology
- 1.3.1. Barcode
- Figure 1.1: One-Dimensional Barcode
- Figure 1.2: Two-Dimensional Barcode (PDF417)
- Figure 1.3: Two-Dimensional Barcode
- Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)
- Figure 1.5: Two-Dimensional Barcode (QR Code)
- 1.3.2 SMS
- Figure 1.6: SJ Mobile Ticket
- 1.3.3 Apps for Mobile Web, Smart Phone, & SIM Card
- Figure 1.7: Lufthansa Mobile Web Portal
- Figure 1.8: SBB Swiss Railways iPhone App
- 1.3.4 Contactless RFID - NFC
- i. Technology
- Figure 1.9: Typical NFC Implementation
- ii. Uses
- Figure 1.10: Oyster Card Using MIFARE Technology
- Figure 1.11: Uses of NFC
- iii. Security
- 1.3.5 Contactless RFID - FeliCa
- i. Standards & Specification
- Figure 1.12: Sony FeliCa IC Card and Reader/Writer
- ii. Security
- Figure 1.13: Sony FeliCa Security Features
- Figure 1.14: FeliCa Networks Platform Management
- Figure 1.15: Uses of FeliCa
- 1.4 Market Segmentation
- 1.4.1. Transport mTicketing
- 1.4.2. Sporting Events mTicketing
- 1.4.3. Entertainment & Events mTicketing
- 2. Market Trends, Drivers and Constraints
- 2.1 Introduction
- 2.2 Mobile Commerce Market Synopsis
- Figure 2.1: Mobile Commerce Market Segmentation
- Figure 2.2: Telstra 1H 2009 Mobile Revenues Split by Voice and Data
- 2.3 Mobile Ticketing Drivers & Constraints
- Figure 2.3: Mobile Ticketing: Summary of Market Drivers & Constraints
- 2.3.1 Drivers
- i. User Demand
- ii. Cost Savings
- iii. Increase in ARPU
- iv. One to One Marketing
- v. Enhanced Security
- vi. Reduced Churn for Mobile Operators
- vii. Queue Busting
- viii. Environmental Benefits
- ix. Last Minute Sales
- x. MVAS (Mobile Value Added Services)
- xi. Smartphone Growth
- 2.3.2 Constraints
- i. Handset Supply
- ii. Lack of Clear Business Model
- iii. User Support and Help
- iv. MMS Issues
- v. Mobile Barcode Reading Issues
- vi. Operators Excluded?
- vii. Poor User Experience
- viii. Multi Ticket Scheme Environment
- 3. Vendor Strategies
- 3.1 Introduction
- 3.2 Vendors
- 3.2.1 2ergo
- i Strategy Update
- ii RaposNet Product Update
- Figure 3.1: 2ergo RaposNet Product
- iii Tixmob Consumer Portal
- Figure 3.2: Tixmob Consumer Mobile Ticketing Portal
- iv Vertical Markets
- v Market Insight
- 3.2.2 Consult Hyperion
- i Company Background
- ii UK National Ticketing Report
- iii Costs and Benefits of e-ticketing
- iv Market Developments
- 3.2.3 Hexaware
- 3.2.4 Innovision
- i. Products and Markets Update
- Figure 3.3: Innovision Topaz Tags
- ii. Top Market Trends & Issues
- 3.2.5 Masabi
- i Company Background
- ii UK Rail Market Update
- Figure 3.4: UK Train Ticket Sales by Channel
- Figure 3.5: UK Railway Station Ticket Office Waiting Times
- iii Train Operator Needs & Customer Benefits
- Figure 3.6: Masabi Mobile Ticket Purchase Process
- 3.2.6 mBlox
- i Company Background
- Figure 3.7: mBlox Mobile Transaction Platform
- ii Sender-Pays Data Product
- Figure 3.8: mBlox Zero Data Charge Logo
- 3.2.7 Mobiqa
- i Company Background
- ii Solutions
- Figure 3.9: Mobiqa mobi-ticket™
- Figure 3.10: The Mobilised Airline Passenger
- Figure 3.11: Mobiqa mobi-kiosk™
- Figure 3.12: Mobiqa mobi-web™
- iii Markets and Customers
- Table 3.1: Mobiqa Sales Announcements
- 3.2.8 Neomedia
- i Company Update
- ii Products
- a. EXIO
- b. EXIO II
- Figure 3.13: Neomedia EXIO Module
- c. XELIA
- Figure 3.14: Neomedia XELIA Scanner
- d. MSS (Modular Solution Server)
- e. Neoreader
- iii Recent Developments
- 3.2.9 Nokia
- Figure 3.15: Evolution of Mobile Financial Services
- 3.2.10 NXP
- i Company Background
- ii Market Developments
- iii NFC Prospects
- 3.2.11 Plusdial
- i Company Background
- ii Products and Customers
- Figure 3.16: Plusdial Mobile Ticketing Solution
- 3.2.12 Trinity Mobile
- i Company Background
- ii Products and Customers
- Figure 3.17: Trinity Mobile POS Integrated Fonescan
- Figure 3.18: Trinity Mobile Mini Kiosk Fonescan
- Figure 3.19: Trinity Mobile Handheld Fonescan
- iii Ticketing Market Update
- a. Entertainment/Leisure
- b. Transport
- 3.2.13 Unwire
- i Company Background
- ii Products
- ii Customers and Business Models
- 4. Case Studies & Service Strategies
- 4.1 Introduction
- 4.2 Mobile Malls
- 4.2.1 ngpay (India)
- Figure 4.1: ngpay Mobile Shopping Partners
- 4.2.2 Safaricom Easy Travel (Kenya)
- 4.2.3 Telecom Italia and Movincom (Italy)
- 4.3 NFC & FeliCa Services
- 4.3.1 Maxis (Malaysia)
- Figure 4.2: Maxis FastTap Service
- Figure 4.3: Maxis FastTap Service Outlets
- 4.3.2 Osaifu-keitai (Japan)
- 4.4 Rail, Metro & Bus Mobile Tickets
- 4.4.1 Arriva Buses (UK)
- Figure 4.4: Arriva Buses Mobile Ticketing Service
- 4.4.2 ÖBB Austrian Railways
- Figure 4.5: ÖBB Handy Ticket Mobile Ticketing Service
- 4.4.3 Greater Copenhagen Traffic Companies (Denmark)
- 4.4.4 Heathrow Express (UK)
- Figure 4.6: Heathrow Express - Buying a Mobile Ticket
- 4.4.5 Helsinki City Transport (Finland)
- Figure 4.7: Helsinki City Transport Mobile Ticketing Service
- 4.4.6 SJ Swedish Rail
- Figure 4.8: SJ Mobile Ticketing Payment Screenshot
- Figure 4.9: SJ Mobile Ticket
- 4.4.7 SL Stockholm (Sweden)
- 4.4.8 Trenitalia (Italy)
- 4.5 Airline Mobile Tickets & Boarding Passes
- 4.5.1 American Airlines
- Figure 4.10 American Airlines Mobile Boarding Pass
- 4.5.2 China Southern Airlines
- 4.5.3 Kingfisher Airlines (India)
- 4.5.4 Lufthansa (Germany)
- Figure 4.11: Lufthansa Mobile Portal
- 4.5.5 Malaysian Airlines
- Figure 4.12: Malaysian Airlines MHmobile Mobile Ticketing Service
- 4.5.6 Qatar Airlines
- Figure 4.13: Qatar Airways Mobile Boarding Pass
- 4.6 Sport Mobile Tickets
- 4.6.1 Pittsburgh Pirates Baseball: Tickets.com (US)
- Figure 4.14: Tickets.com Home Page
- Figure 4.15: Mobile Tickets at Pittsburgh Pirates
- 4.6.2 Everton Football Club (UK)
- Figure 4.16: Everton Football Club Txt2Ticket Service
- 4.6.3 Red Bull Salzburg (Austria)
- 4.7 Entertainment and Events Mobile Tickets
- 4.7.1 Kodu (US/Canada/UK)
- Figure 4.17: Kodu Moviesnow! Screenshots
- 4.7.2 Shanghai Expo (China)
- 4.7.3 eSeats.com (US)
- Figure 4.18: eSeats.com iPhone App
- 4.7.4 Tulsa Performing Arts Center (US)
- 4.7.5 Fandango (US)
- 4.8 Conclusion
- 5. Market Forecast: Approach
- 5.1 Introduction
- 5.2 Methodology
- 5.2.1 Geographical Splits
- 5.2.2 Approach and Assumptions
- Figure 5.1: Mobile Ticketing Market Forecast Methodology
- Figure 5.2: Jet Fuel Price Outlook
- 5.3 Growth of the Cellular Market
- Figure 5.3: Mobile Subscriber Base (m) Split by 8 Key Regions 2009-2014
- Table 5.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2009-2014
- 5.4 Service Evolution
- Figure 5.4: Mobile Ticketing Service Integration Progression Steps
- 6. Market Forecast: All Segments
- 6.1 Introduction
- 6.2 Mobile Ticketing Users
- Table 6.1: Mobile Phone Users (%) Who Use Mobile Ticketing Split by 8 Key Regions 2009- 2014
- Figure 6.1: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014
- Table 6.2: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014
- 6.3 Mobile Ticketing Transactions
- Table 6.3: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014
- Figure 6.2: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014 .117
- Table 6.4: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014117
- 6.4 Mobile Ticketing Transaction Value
- Figure 6.3: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014
- Table 6.5: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014
- Figure 6.4: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014
- Table 6.6: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014
- 6.5 Market Segmentation
- Figure 6.5: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014
- Table 6.7: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014
- 7. Market Forecast: Transport
- 7.1 Introduction
- 7.2 Transport Mobile Ticketing Users
- 7.2.1 Rail/Metro/Bus
- Figure 7.1: Rail/Metro/Bus Mobile Ticketing Development by Country
- Table 7.1: Mobile Phone Users (%) Who Use Rail/Metro/Bus Mobile Ticketing Split by 8 Key Regions 2009-2014
- Figure 7.2: Total Mobile Phone Users (m) Who Use Rail/Metro/Bus Mobile Ticketing Split by 8 Key Regions 2009-2014
- Table 7.2: Total Mobile Phone Users (m) Who Use Rail/Metro/Bus Mobile Ticketing: Split by 8 Key Regions 2009-2014
- 7.2.2 Air
- Figure 7.3: Total Airline eTickets Issued (m) Split by 8 Key Regions 2009-2014
- Table 7.3: Total Airline eTickets Issued (m) Split by 8 Key Regions 2009-2014
- Table 7.4: Total Mobile Phone Users (%) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014
- Figure 7.4: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014
- Table 7.5: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014
- 7.3 Transport Mobile Ticketing Transactions
- 7.3.1 Rail/Metro/Bus
- Figure 7.5: Total Number of Rail/Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014
- Table 7.6: Total Number of Rail/Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014
- 7.3.2 Air
- Figure 7.6: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2009-2014
- Figure 7.7: BCBP Airline Capability by Region (% of airlines)
- Figure 7.8: BCBP Capable Airports Worldwide
- Table 7.7: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2009-2014
- 7.4 Transport Mobile Ticketing Transaction Value
- 7.4.1 Rail/Metro/Bus
- Table 7.8: Average Rail/Metro/Bus Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014134
- Figure 7.9: Total Rail/Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014
- Table 7.9: Total Rail/Metro/Bus Mobile Ticketing Transaction Value ($m): Split by 8 Key Regions 2009-2014
- 7.4.2 Air
- Table 7.10: Average Air eTicket Value ($) Split by 8 Key Regions 2009-2014
- Figure 7.9: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2009-2014
- Table 7.11: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2009-2014
- 8. Market Forecast: Sporting Events
- 8.1 Introduction
- 8.2 Sporting Events Mobile Ticketing Users
- Table 8.1: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014
- Figure 8.1: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014
- Table 8.2: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014
- 8.3 Sporting Events Mobile Ticketing Transactions
- Figure 8.2: Average Number of Sporting Events Mobile Ticketing Transactions Made per Mobile Ticketing User Split by 8 Key Regions 2009-2014
- Table 8.3: Average Number of Sporting Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014
- Figure 8.3: Total Number of Sporting Events Mobile Tickets (m) Split by 8 Key Regions 2009- 2014
- Table 8.4: Total Number of Sporting Events Mobile Tickets (m) Per Annum Split by 8 Key Regions 2009-2014
- 8.4 Sporting Events Mobile Ticketing Transaction Value
- Table 8.5: Average Sporting Events Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014144
- Figure 8.4: Total Sporting Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014
- Table 8.6: Total Sporting Events Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014
- 9. Market Forecast: Entertainment & Events
- 9.1 Introduction
- 9.2 Entertainment & Events Mobile Ticketing Users
- Table 9.1: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014
- Figure 9.1: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014
- Table 9.2: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014
- 9.3 Entertainment & Events Mobile Ticketing Transactions
- Figure 9.2: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014
- Table 9.3: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014
- Figure 9.3: Total Number of Entertainment & Events Mobile Tickets (m) Split by 8 Key Regions 2009-2014
- Table 9.4: Total Number of Entertainment & Events Mobile Tickets (m) Split by 8 Key Regions 2009-2014
- 9.4 Entertainment & Events Mobile Ticketing Transaction Value
- Table 9.5: Average Entertainment & Events Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014
- Figure 9.4: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014
- Table 9.6: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014
- 10. Market Forecasts: Mobile Purchasing & Payment
- 10.1 Mobile Purchasing Users
- Table 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2009-2014
- Figure 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2009-2014
- Figure 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2009-2014
- Table 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2009-2014
- 10.2 Mobile Purchasing Transaction Traffic
- Table 10.3: Total Mobile Purchased Tickets (m) Split by 8 Key Regions 2009-2014
- Figure 10.3: Total Mobile Purchased Tickets (m) Split by 8 Key Regions 2009-2014
- Figure 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2009- 2014
- Table 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2009-2014
- 10.3 Mobile Purchasing Transaction Values
- Figure 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2009-2014160
- Table 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2009- 2014
- 11. Industry Bodies
- 11.1 Introduction
- 11.1.1 Who is Doing What?
- Table 11.1: Overview of Selected Industry Body Activity
- 11.2 dotMobi
- 11.3 EMVCo
- 11.4 EU
- 11.5 ETSI
- 11.5.1 Members
- 11.6 European Payments Council
- 11.7 GSM Association
- 11.7.1 Mobile Money Activities
- Figure 11.1: GSMA Mobile Money Activities
- Figure 11.2: PBM Purchasing Process
- Figure 11.3: PBM Architecture
- 11.7.2 Members
- 11.8 International Air Transport Association (IATA)
- Figure 11.4: IATA BCBP Bar Code Standards
- 11.8.1 Members
- 11.9 ISO (International Organisation for Standards)
- 11.9.1 Members
- 11.10 Mobey Forum
- 11.10.1 Members
- 11.11 Mobile Marketing Association
- 11.11.1 Members
- 11.12 NFC Forum
- Figure 11.5: NFC Forum “N” Mark
- 11.12.1 Members
- 11.13 Open Mobile Alliance (OMA)
- 11.13.1 Members
- 11.14 Smart Card Alliance
- 11.14.1 Members
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