Mobile Payments for Digital & Physical Goods: Analysis, Markets & Vendor Strategies 2011-2015
Juniper Research Limited
July 1, 2011 152 Pages - SKU: JUN6459421
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Three Extensive Forecasting Chapters
Established Third Edition Report
Expert Assessment of the Industry
This in depth examination delivers the definitive valuation of the mobile payments for digital and physical goods sectors, providing intelligent analysis of developments within the ecosystem and sizing of the market for the next five years across three extensive forecast chapters.
Key forecasts include mobile payment transaction values, transaction frequencies (payment traffic) and ARPU. The number of mobile payment users is calculated, as well as the number of mobile payment transactions, projecting the market opportunity for both remote mobile payments (such as ticketing and entertainment) and physical goods payments on the mobile, by eight key regions.
This fully updated addition to Juniper’s highly regarded mobile payment series, provides a detailed examination of the latest advances in the market over the past 12 months, gaining first hand insight live from players in the marketplace. This third edition features, expanded vendor coverage - with an innovative vendor positioning matrix analysing 17 vendors within the mobile payments landscape as well as 18 vendor briefs with over 15 interviews from key executives within the market.
Key questions the report answers:
- How many mobile subscribers will make remote mobile payments over the next five years?
- Which will be the leading regions in the market in 2015?
- What will be the size of remote mobile payment transaction values?
- What are the trends, drivers and constraints affecting the development of the market?
- How are leading sellers of physical goods developing their mobile payment capabilities?
- What will be the trends in digital goods transactions over the next five years?
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- Executive Summary
- ES.1 Introduction
- ES.2 Executive Interviewing Programme
- ES.3 Market Segmentation
- ES.4 Market Projections
- ES.5 Remote Mobile Payments Players
- ES.6 Recommendations
- Mobile Commerce & Payments Market
- 1.1 Market Outline
- 1.1.1 Synopsis
- 1.1.2 Market Segmentation
- Figure 1.1: Mobile Commerce Market Segmentation
- 1.2 Market Drivers and Constraints
- Figure 1.2: Mobile Payments: Summary of Market Drivers & Constraints
- 1.2.1 Drivers
- i. Convenience & User Demand
- ii. Increase in ARPU
- iii. Larger Retail Transactions
- iv. Cash Replacement
- v. Developing World
- vi. Lower Churn
- vii. Smartphone Growth
- viii. SMS
- ix. eCommerce
- 1.2.2 Constraints
- i. User Experience
- ii. Business Model & Payouts
- iii. Smartphone Proliferation
- iv. Regulatory Hurdles
- v. Transaction Costs
- vi. Disclosure
- Mobile Payments: Market Structure and Trends
- 2.1 Definition
- Figure 2.1: mCommerce Payment Process
- 2.2 Market Segmentation
- 2.2.1 Top level Segments
- Figure 2.2: Mobile Payments Market Segmentation
- 2.2.2 Market Segment Detail
- i. Remote Payments
- ii. Proximity/POS Payments
- 2.2.3 Market Segment Boundaries
- i. Mobile Money Transfer Service Expansion
- ii. Variation Within Segments
- Figure 2.3: Arriva Buses Mobile Ticketing Service
- iii. Platform & Service Extension
- iv. Emerging Segments
- 2.2.4 Report Focus: What is Included?
- Figure 2.4: Report Focus: Market Segments
- 2.3 Classification of Payment Schemes
- Table 2.1: Mobile Payment Classification
- 2.3.1 Mobile Phone Bill - “D2B” (Direct to Bill) Payment
- 2.3.2 Premium Rate SMS (PSMS)
- i. Advantages of PSMS Payment
- ii. Disadvantages of PSMS Payment
- 2.3.3 Mobile Web & WAP Billing
- 2.3.4 SMS/Java/SIM Toolkit
- Figure 2.5: PayPal Mobile “Text to Buy”
- Figure 2.6: PayMate Purchase Process
- 2.3.5 Person-to-Person (P2P) Payment
- 2.3.6 Smartphone Apps
- Figure 2.7: SBB Swiss Railways iPhone App
- 2.3.7 Contactless Payment
- 2.3.8 In Store
- Figure 2.8: Mocapay Mobile Commerce Platform
- 2.4 On Deck & Off Deck
- 2.5 Market Trends: Players’ Views
- 2.5.1 Bango
- 2.5.2 Zong
- Table 2.1: Zong Country Coverage
- Figure 2.9: Zong Payment Index February 2010 to March 201: Global
- 2.5.3 Digby
- 2.5.4 MIG
- 2.5.5 mBlox
- 2.5.6 BOKU
- 2.5.7 BillingScore
- Figure 2.10: BillingScore Product Data Point Checks
- Remote Payments: Case Studies & Solutions
- 3.1 Introduction
- 3.2 Digital Goods Case Studies
- 3.2.1 Greater Copenhagen Traffic Companies (Denmark)
- Figure 3.1: Mobile Ticketing in Copenhagen: 1415.dk
- 3.2.2 Siberian Airlines S7 and Aeroexpress Trains (Russia)
- Figure 3.2: Siberian Airlines S7 Mobile Rail and Air Ticketing Screens
- 3.2.3 Prague Trams (Czech Republic)
- Figure 3.3: DPP Trams Mobile Tickets
- 3.2.4 Cleartrip Mobile (India)
- Figure 3.4: Cleartrip Mobile Ticketing
- 3.2.5 Badoo & Ericsson
- 3.2.6 Papaya & Zong
- 3.2.7 TDC Denmark & Aepona
- 3.2.8 Virgin Media & OpenMarket (UK)
- 3.2.9 Italy Cross MNO Platform & Reply
- 3.3 Physical Goods Case Studies
- 3.3.1 Danal (Korea)
- Figure 3.5: Danal Mobile Payment Service
- Figure 3.6: Danal Mobile Payment Transaction Value (KRW 100 million) 2001-2010
- 3.3.2 Nordstrom (US)
- Figure 3.7: Nordstrom Mobile Website
- 3.3.3 Brooks Brothers & Digby (US)
- Figure 3.8: Brooks Brothers Mobile Site
- 3.3.4 Amazon
- Figure 3.9: Amazon Mobile Shopping
- 3.3.5 eBay Mobile
- Figure 3.10: eBay “Store in Your Pocket”
- 3.3.6 PayPal
- Figure 3.11: PayPal Forecast Mobile Payment Volume
- Figure 3.12: PayPal Mobile Checkout
- 3.3.7 Vodafone: London Taxis
- 3.3.8 Rakuten
- Figure 3.13: Rakuten Mobile Gross Merchandise Sales by Month
- Figure 3.14: Rakuten Domestic eCommerce Gross Merchandise Sales Q1 2008 - Q1 2011
- Figure 3.15: Rakuten Global Presence
- 3.3.9 Visa Inc.
- Vendor Positioning Analysis
- 4.1 Vendor Landscape
- Figure 4.1: Mobile Payments Vendor Types
- 4.2 Vendor Analysis
- 4.2.1 New Vendor Assessment Criteria
- Table 4.1: Vendor Capability Assessment Factors
- 4.2.2 Limitations and Interpretation
- 4.2.3 Vendor Matrix Positioning - 2011
- Figure 4.2: Global Mobile Payments Vendor Positioning Matrix 2011
- 4.2.4 Vendor Groupings
- i. Summary
- ii. On Track Vendors
- iii. Vendors Exceeding Expectations
- iv. Vendors with Further Potential
- Vendor Briefs
- 5.1 Aepona
- Figure 5.1: Aepona NaaS Concept
- 5.2 Alcatel-Lucent
- 5.3 Bango
- 5.4 BilltoMobile
- 5.5 BOKU
- 5.6 Digby
- Figure 5.2: Digby Rich Retailer Branded App
- 5.7 eServGlobal
- Figure 5.3: eServGlobal Product Overview
- 5.8 Ericsson
- Figure 5.4: Ericsson IPX Ecosystem
- 5.9 IBM
- 5.10 Luup
- 5.11 mBlox
- Figure 5.5: mBlox Transaction Network
- 5.12 MIG (Mobile Interactive Group)
- 5.13 Netsize
- 5.14 OpenMarket
- Figure 5.6: OpenMarket Business Model
- Figure 5.7: OpenMarket Services Overview
- 5.15 Sybase 365
- 5.16 tyntec
- 5.17 Vesta
- Figure 5.8: Vesta Product Overview
- 5.18 Zong
- Figure 5.9: Zong Mobile Payment
- Market Forecasts: Remote Payments for Digital Goods
- 6.1 Methodology
- 6.1.1 Market Segmentation Approach
- Figure 6.1: Market Forecast Methodology
- 6.2 Market Segment Trends
- 6.2.1 Music
- 6.2.2 Adult
- 6.2.3 TV
- 6.2.4 User Generated Content
- 6.2.5 Games
- 6.2.6 Infotainment
- 6.2.7 Ticketing
- 6.3 Global Mobile Subscriber Forecast
- Figure 6.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015
- Table 6.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2011-2015
- 6.4 Global and Regional User Forecasts
- Figure 6.3: Mobile Phone Users (%) Who Make Remote mPayments for Digital Goods Split by8 Key Regions 2011-2015
- Table 6.2: Mobile Phone Users (%) Who Make Remote mPayments for Digital Goods Splitby 8 Key Regions 2011-2015
- Figure 6.4: Mobile Phone Users (m) Who Make Remote mPayments for Digital GoodsSplit by 8 Key Regions 2011-2015
- Figure 6.5: Mobile Phone Users (%) Who Make Remote mPayments for Digital GoodsSplit by 8 Key Regions 2015
- Table 6.3: Mobile Phone Users (m) Who Make Remote mPayments for Digital Goods Splitby 8 Key Regions 2011-2015
- 6.5 Global and Regional Traffic Forecasts
- Figure 6.6: Average Number of Transactions Made per Remote mPayment User for DigitalGoods p.a. Split by 8 Key Regions 2011-2015
- Table 6.4: Average Number of Transactions Made per Remote mPayment User for DigitalGoods p.a. Split by 8 Key Regions 2011-2015
- Figure 6.7: Total Number of Remote mPayment Transactions (bn) for Digital Goods Split by 8Key Regions 2011-2015
- Table 6.5: Total Number of Remote mPayment Transactions (bn) for Digital Goods: Splitby 8 Key Regions 2011-2015
- 6.6 Global and Regional Transaction Value Forecasts
- Figure 6.8: Average Remote mPayment Digital Goods Transaction Size ($)Split by 8 Key Regions 2011-2015
- Table 6.6: Average Remote mPayment Digital Goods Transaction Size ($)Split by 8 Key Regions 2011-2015
- Figure 6.9: Total Remote mPayment Gross Transaction Value for Digital Goods ($m) Split by 8Key Regions 2011-2015
- Table 6.7: Total Remote mPayment Gross Transaction Value for Digital Goods ($m) Splitby 8 Key Regions 2011-2015
- Figure 6.10: Remote mPayment Digital Goods Transaction Value ($) per mPayment User p.a.Split by 8 Key Regions 2011-2015
- Table 6.8: Remote mPayment Digital Goods Transaction Value ($) per mPayment User p.a. Split by 8 Key Regions 2011-2015
- Market Forecasts: Remote Payments for Physical Goods
- 7.1 Methodology
- 7.2 Global Mobile Internet Subscriber Forecast
- Figure 7.1: Global Mobile Internet Subscriber Base (m) Split by 8 Key Regions 2011-2015
- Table 7.1: Global Mobile Internet Subscriber Base (m) Split by 8 Key Regions 2011-2015
- 7.3 Global and Regional User Forecasts
- Figure 7.2: Mobile Internet Users (%) Who Make Remote mPayments for Physical Goods Splitby 8 Key Regions 2011-2015
- Table 7.2: Mobile Internet Users (%) Who Make Remote mPayments for Physical GoodsSplit by 8 Key Regions 2011-2015
- Figure 7.3: Mobile Internet Users (m) Who Make Remote mPayments for Physical GoodsSplit by 8 Key Regions 2011-2015
- Figure 7.4: Mobile Internet Users (%) Who Make Remote mPayments for Physical GoodsSplit by 8 Key Regions 2015
- Table 7.3: Mobile Internet Users (m) Who Make Remote mPayments for Physical GoodsSplit by 8 Key Regions 2011-2015
- 7.4 Global and Regional Traffic Forecasts
- Figure 7.5: Average Number of Transactions Made per Remote mPayment User for PhysicalGoods p.a. Split by 8 Key Regions 2011-2015
- Table 7.4: Average Number of Transactions Made per Remote mPayment User for PhysicalGoods p.a. Split by 8 Key Regions 2011-2015
- Figure 7.6: Total Number of Remote mPayment Transactions (m) for Physical Goods Split by 8Key Regions 2011-2015
- Table 7.5: Total Number of Remote mPayment Transactions (m) for Physical Goods Splitby 8 Key Regions 2011-2015
- 7.5 Global and Regional Gross Merchandise Sales Forecasts
- Figure 7.7: Average Remote mPayment Physical Goods Transaction Size ($)Split by 8 Key Regions 2011-2015
- Table 7.6: Average Remote mPayment Physical Goods Transaction Size ($) Split by 8 KeyRegions 2011-2015
- Figure 7.8: Total Remote mPayment Gross Merchandise Sales Transaction Value for PhysicalGoods ($m) Split by 8 Key Regions 2011-2015
- Table 7.7: Total Remote mPayment Gross Merchandise Sales Transaction Value forPhysical Goods ($m) Split by 8 Key Regions 2011-2015
- Figure 7.9: Remote mPayment Physical Goods Gross Merchandise Sales Transaction Value ($)per mPayment User p.a. Split by 8 Key Regions 2011-2015
- Table 7.8: Remote mPayment Physical Goods Gross Merchandise Sales Transaction Value($) per mPayment User p.a. Split by 8 Key Regions 2011-2015
- Market Forecasts: Total Remote Mobile Payment Market
- 8.1 Global and Regional User Forecasts
- Figure 8.1: Digital Remote mPayments Users (m) Regional Comparison 2011 and 2015 Split by8 Key Regions
- Figure 8.2: Physical Remote mPayments Users (m) Regional Comparison 2011 and 2015 Split by8 Key Regions
- Table 8.1: Remote mPayments Users (m) Regional Comparison 2011 and 2015 Split by 8 Key Regions
- Figure 8.3: Digital Remote mPayments Users (%) Regional Shares 2015 Split by 8 Key Regions
- Figure 8.4: Physical Remote mPayments Users (%) Regional Shares 2015 Split by 8 Key Regions
- Table 8.2: Remote mPayments Users (%) Regional Comparison 2015 Split by 8 Key Regions
- 8.2 Global and Regional Traffic Forecasts
- Figure 8.5: Total Remote mPayment Transactions (m) Split by 8 Key Regions 2011-2015
- Table 8.3: Total Remote mPayment Transactions (m) Split by 8 Key Regions 2011-2015 139
- 8.3 Global and Regional Transaction Size Forecasts
- Figure 8.6: Average Remote mPayment Transaction Size ($) Split by 8 Key Regions 2011-2015
- Table 8.4: Average Remote mPayment Transaction Size ($) Split by 8 Key Regions 2011-2015
- 8.4 Global and Regional Gross Merchandise Sales Forecasts
- 8.4.1 Gross Merchandise Sales by Region
- Figure 8.7: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value ($m)Split by 8 Key Regions 2011-2015
- Table 8.5: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value($m) Split by 8 Key Regions 2011-2015
- Figure 8.8: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%)Split by 8 Key Regions 2011-2015
- Table 8.6: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value(%) Split by 8 Key Regions 2011-2015
- 8.4.2 Gross Merchandise Sales Market Segmentation
- Figure 8.9: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%)Digital vs. Physical Goods Comparison 2011-2015
- Table 8.7: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value(%) Digital vs. Physical Goods Comparison 2011-2015
- 8.4.3 Conclusion
- Glossary
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