Mobile Messaging Markets: SMS, MMS, IM & Email Strategies 2011-2016

This strategic assessment of the key sectors within the mobile messaging market delivers a valuable appraisal of the opportunities for SMS, MMS, mobile IM and mobile email. This second edition provides the most detailed view of the current and future mobile messaging market to date.

The extensive forecast model covers three in-depth chapters. SMS and MMS forecasts are broken down by P2P and A2P messages, and A2P messages in each case are broken down by standard and premium-rate billing. Key metrics include the number of users, average usage, traffic, pricing and revenue. For mobile IM, forecasts include the number of users of different business models, average usage, pricing or CPM, and revenue or adspend. The number of users of mobile email is also forecast.

The report explores a shift in monetisation of the messaging industry, presenting vital analysis of the strategic focus of operators and network hub providers as well as an examination of the various business models employed within the value chain.

Key questions the report answers:

• In which regions and in which countries are SMS and MMS traffic highest?
• Which are the most effective operator strategies for monetising SMS and MMS?
• What is the balance between A2P/P2P and standard/premium messaging and how is it changing?
• In what ways is messaging being utilised, aside from P2P communication?
• Which other forms of messaging pose a threat to the established SMS/MMS technologies?
• How are mobile IM services being monetised and are they a significant source of revenue?