This sector focused report provides an in depth examination of the current mobile dating market, including profiles of the leading players within the mobile dating space. It discusses the differing dating platforms available in both developed and emerging markets, including text based services and client based applications. The report also investigates current and proposed legislation which might potentially impact upon dating services, while projecting the number of mobile dating users through to 2013.
This study is vital for anyone wishing to identify where the main opportunities lie for the mobile dating market. Key forecasts include the proportion of mobile dating users who pay for services, average revenue per mobile dating user and total mobile dating revenues split by end user and advertising.
Key questions the report answers:
- How many mobile dating users will pay for services over the next five years?
- Which region will generate the most revenue from mobile dating services?
- To what extent will mobile dating rely on advertising as a revenue stream?
- What are the major hurdles to adoption of mobile dating services?
- Who are the leading players in the mobile dating industry?
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- 1. Mobile Dating Services
- 1.1 Mobile Dating: The Japanese Experience
- 1.2 Mobile Dating in Western Markets: The Players
- 1.2.1 Handmade Mobile Dating (Flirtomatic)
- i. Company Background
- ii. Products & Services
- 1.2.2. 3G Dating Agency
- Figure 1.1: 3G Dating Agency Leaflet
- 1.2.3 IceBreaker
- i. Company Background
- ii. Products and Services
- 1.2.4 MeetMoi
- i. Company Background
- ii. Products and Services
- 1.2.5 Moviligo
- 1.2.6 Webdate
- 1.2.7 Match.com
- i. Company Background
- ii. Mobile Services
- 1.2.8. Mobestar
- i. Company Background
- ii. Products and Services
- 1.3 Mobile Dating in Emerging Markets
- 2. User-Generated Content - Hurdles & Regulation
- 2.1 Hurdles to Customer Adoption and Retention
- 2.1.1 The User Interface
- i. Difficulty in Discovering Content
- ii. Difficulty In Accessing Content
- iii. Difficulty in Navigating Content.
- iv. Difficulty in Creating Content
- v. Difficulty in Uploading Content
- 2.1.2 Industry Structure
- 2.1.3 Network Speed and Capacity
- 2.1.4 Service Pricing
- 2.1.5 Cost of Data Services
- 2.1.6 Handset Capacity and Battery Life
- 2.1.7 Privacy
- 2.1.8 Differentiation
- 2.1.9 Beyond Adoption - Customer Retention
- 2.2 The Regulation of UGC
- 2.2.1 Copyright
- i. Viacom vs Google/YouTube
- 2.2.2 Explicit/Obscene Content
- i. Age Verification - Users
- ii. Age Verification - Models
- 2.2.3 Data Mining
- 3. Mobile Dating Forecasts
- 3.1 Mobile Phone Users Who Use Mobile Dating and Chat Services
- Table 3.1: Percentage of Mobile Subscribers Who Use Mobile Dating/Chatroom Services, By Region, 2006-2013
- Figure 3.1: Number of Active Users (m) of Mobile Dating/Chatroom Services, By Region, 2007- 2013
- Table 3.2: Number of Active Users (m) of Mobile Dating/Chatroom Services, By Region, 2006-2013
- 3.2 Mobile Dating/Chatrooms, Subscription Revenues
- Table 3.3: Percentage of Mobile Dating/Chatroom Users Who Pay Subscription Fees, By Region, 2007-2013
- Figure 3.2: Number of Mobile Dating/Chatroom Users (m) Who Pay Subscription Fees, By Region, 2007-2013
- Table 3.4: Number of Mobile Dating/Chatroom Users (m) Who Pay Subscription Fees, By Region, 2007-2013
- Figure 3.3: Monthly Spend ($) By Mobile Dating/Chatroom Subscribers, By Region, 2007-2013
- Table 3.5: Monthly Spend ($) By Mobile Dating/Chatroom Subscribers, By Region, 2007-2013
- Figure 3.4: Subscription Revenues ($m) from Mobile Dating/Chatroom Services, By Region, 2007-2013
- Table 3.6: Subscription Revenues ($m) from Mobile Dating/Chatroom Services, By Region, 2007-2013
- 3.3 Mobile Dating/Chatrooms, Premium Service Revenues
- Figure 3.5: Number of Mobile Dating/Chatroom Customers (m) on Free Registrations, By Region, 2007-2013
- Table 3.7: Number of Mobile Dating/Chatroom Customers (m) on Free Registrations, By Region, 2007-2013
- Table 3.8: Percentage of Free Registration Mobile Dating/Chatroom Customers Who Opt for Premium Services, By Region, 2007-2013
- Figure 3.6: Number of Free Registration Mobile Dating/Chatroom Customers (m) Who Opt for Premium Services, By Region, 2007-2013
- Table 3.9: Number of Free Registration Mobile Dating/Chatroom Customers (m) Who Opt for Premium Services, By Region, 2007-2013
- Table 3.10: User Spend Per Month ($) on Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
- Figure 3.7: Total Revenues ($m) from Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
- Table 3.11: Total Revenues ($m) from Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
- 3.4. Total End User Generated Mobile Dating/Chatroom Revenues
- Figure 3.8: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Revenue Stream, 2007-2013
- Table 3.12: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Revenue Stream, 2007-2013
- Figure 3.9: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Region, 2007-2013
- Table 3.13: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Region, 2007-2013
- 3.5. Mobile Dating/Chatroom Revenues (Ad-Supported)
- Table 3.14: Percentage of Mobile Dating/Chatroom Site Users Who Respond to Mobile Advertising, By Region, 2007-2013
- Figure 3.10: Number of Mobile Dating/Chatroom Site Users That Respond to Mobile Advertising, By Region, 2007-2013
- Table 3.15: Number of Mobile Dating/Chatroom Site Users That Respond to Mobile Advertising, By Region, 2007-2013
- Figure 3.11: Average Number of Responses Per User Per Annum to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
- Table 3.16: Average Number of Responses Per User Per Annum to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
- Figure 3.12: Total Number of Responses Per Annum (m) to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
- Table 3.17: Total Number of Responses Per Annum (m) to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
- Table 3.18: CPC (Cost Per Clickthrough) Rates ($), Mobile Dating/Chatroom Sites, By Region, 2007-2013
- Figure 3.13: Total AdSpend ($m) on Mobile Dating/Chatroom Sites, By Region, 2007-2013
- Table 3.19: Total AdSpend ($m) on Mobile Dating/Chatroom Sites, By Region, 2007-2013
- 3.6. Mobile Dating/Chatroom Revenues (Total)
- Figure 3.14: Total Mobile Dating/Chatroom Market ($m), 2007-2013
- Table 3.20: Total Mobile Dating/Chatroom Market ($m), 2007-2013
- 4. Technology
- 4.1 Introduction
- 4.2 2G
- 4.2.1 Communication Technologies of 2G
- i. GSM
- ii. TDMA
- iii. CDMA
- iv. D-AMPS
- 4.2.2 Data Services
- i. SMS
- a. The Working of SMS
- Figure 4.1: SMS Message Flow
- b. Types of Messaging Services
- - Mobile-originated SMS
- - Mobile-terminated SMS
- c. Premium-rate SMS (PRSMS)
- 4.3 2.5 & 2.75G
- 4.3.1 Communication Technologies of 2.5/2.75G
- i. GPRS
- ii. EDGE
- iii. CDMA2000
- 4.3.2 Data Services
- i. MMS
- a. How Does MMS Work?
- Figure 4.2: MMS Application Services
- b. MMS Services
- - MMS Entertainment and Information Services
- Figure 4.3: Nokia’s 6280 3G Handset Supporting Video Streaming
- c. Personalisation
- 4.3.3 The SMS/MMS Value Chain
- Figure 4.4: SMS/MMS Value Chain
- 4.4 3G
- Figure 4.5: 3G Access Technologies
- Figure 4.6: Percentage of Mobile Users Who Own 3G Devices, December 2007 (Selected Countries)
- Figure 4.7: Global 3G Subscriber Base, December 2007 (255.7 million users)
- 4.4.1 UMTS
- Figure 4.8: Evolution of UMTS
- i. WCDMA
- ii. EV-DO
- iii. TD-SCDMA
- 4.5 Beyond 3G
- 4.5.1 HSPA
- 4.5.2 3GLTE
- 4.5.3 CDMA2000 1x EV-DO Revisions A and B
- 4.5.4 UMB
- 4.5.5 Mobile WiMAX 802.16e-2005
- Figure 4.9: WiMAX Timeline
- 4.6 Mobile Technologies Compared
- Table 4.1: Comparative Chart of Mobile Technologies
- 4.7 Other Enabling Technologies
- 4.7.1 Wireless Internet Technologies
- i. WAP
- a. The Development of WAP
- b. The Future of WAP - Where is WAP Heading?
- Figure 4.10: Future Path of WAP
- ii. The i-mode Alternative
- Figure 4.11: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration of Total User Base (%) 2000-Q2 2008
- iii. Dotmobi
- 4.7.2 Languages, Platforms and Operating Systems
- i. Languages
- a. Java
- ii. Platforms
- a. J2ME
- b. BREW
- iii. Operating Systems
- a. Palm OS
- b. Symbian
- c. Windows Mobile
- d. Android
- 4.7.3 Other Relevant Technologies and Standards
- i. MP3
- Figure 4.12: MP3 Phones: Nokia N91 and Sony Ericsson K800
- ii. MP4
- iii. MIDI
- iv. Bluetooth
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