Mobile Cloud: Smart Device Strategies for Enterprise & Consumer Markets 2011-2016
Juniper Research Limited
July 1, 2011 110 Pages - SKU: JUN6459428
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In-depth Analysis of Ecosystem
Extensive Business Model Analysis
Key Case Studies Examined
This unique report delivers an expert assessment of the fast-developing market for mobile cloud applications and services, in both the burgeoning enterprise sector and the nascent consumer space. It explores core topics vital for players across the cloud tier structure who are seeking to capitalise on the potential offered by smart devices (smartphones, tablets), such as the need to demonstrate ROI from migration to the cloud.
A detailed forecast suite - covering the period through to 2016 and split by 8 key regions - includes revenues generated through cloud services in the enterprise mobile space (SaaS revenues), as well as cloud user data. This report also calculates consumer spend on cloud services on the mobile.
A number of double-sided revenue models are explored, highlighting both downstream and upstream opportunities for network operators and cloud security providers together with an analysis of the implications for secure access and secure storage. This is backed up by a series of in-depth case studies and interviews with leading players in the cloud computing space, providing further insight into the future direction of this sector.
Key Questions:
1. How much is the enterprise SaaS market worth today and what will it be worth in five years’ time?
2. How best can network operators develop double-sided revenue streams in the cloud space?
3. Which data should enterprises store in the cloud?
4. What will be the key growth areas in the mobile consumer cloud sector?
5. What are the key drivers for mobile cloud computing?
6. What are the main risks of migrating to a cloud-based solution?
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- Executive Summary
- ES1 Introduction
- ES2 What This Report Covers
- ES3 The Market for Mobile Cloud Applications
- ES4 Strategic Recommendations
- The Case for Cloud Mobility
- 1.2 Cloud Computing - An Introduction
- 1.2.1 Defining Cloud Computing in the Enterprise Space
- 1.2.2 Defining Cloud Computing in the Consumer Space
- Figure 1.1 Classifying Cloud-based Music Services
- 1.3 The Opportunity for Enterprise Cloud Computing
- 1.3.1 Less capex, More Flexibility: The Key Drivers of Enterprise Cloud Computing
- 1.4 The Opportunity for Consumer Cloud Computing
- 1.4.1 Driving Consumers to the Cloud - Facebook and Web 2.0
- 1.4.2 Beyond Web 2.0 - Music and Consumer Cloud Mobility
- i. Case Study: Amazon Cloud Drive/Cloud Player
- ii. Case Study: Google Music
- iii. Case Study: Apple iCloud
- Figure 1.2: Apple MobileMe
- iv. Case Study: RealNetworks Unifi
- Figure 1.3: Unifi Screenshot
- 1.5 Tiers of a Cloud
- Figure 1.4: Schematic of Basic Cloud Computing Stack
- 1.5.1 Clients
- i. Thin Clients
- a. Case Study: Soonr
- ii. Browser-based Applications
- a. Case Study: Mozilla Firefox
- iii. The Future: Browser or Thin Client?
- 1.5.2 Software as a Service (SaaS)
- i. Case Study: Funambol
- 1.5.3 Platform as a Service (PaaS)
- i. Case Study: salesforce.com & Force.com
- 1.5.4 Cloud Infrastructure - The Provision of Computing Resources
- i. Case Studies: Amazon Web Services
- Figure 1.5: Bandwidth Consumed by Amazon Web Services Compared to Bandwidth Consumed by Amazon Global Websites
- 1.6 Drivers of Mobile Cloud Computing
- 1.6.1 Launch of HTML5
- 1.6.2 Traditional MNO Revenues are Plateauing and Costs Rising
- Figure 1.6: The “Nightmare” Scenario: Global MNO Service Revenues vs. Capex/Opex ($bn) 2010-2016
- 1.6.3 Storage Costs Are Falling
- 1.6.4 The Rising Adoption of Smartphones has increased the scale of data stored on the device…
- 1.6.5 …and the Theft of Smartphones is on the Increase
- Table 1.1: Top 20 US Cities for Mobile Phone Loss/Theft
- i. Case Study: The OMA and Smartcard Web Server
- 1.6.6 The Rise of the Tablet
- 1.6.7 The Rise of the Mobile Workforce
- 1.6.8 Cloud is Multiplatform
- 1.6.9 Growing Need for Interactive Solutions
- A Cloud-Based Ecosystem?
- 2.1 An Ecosystem in Transition
- 2.1.1 Apps Stores have Eroded the Role of Operator as Gatekeeper
- Figure 2.1: Traditional Value Chain of Mobile Content
- Figure 2.2: Mobile Content Value Web
- Figure 2.3: App Store Value Chain
- 2.1.2 Cloud Continues the Erosion
- Figure 2.4: Cloud-Based App Delivery Model
- 2.2 Opportunities across a Cloud-Based Ecosystem
- 2.2.1 Opportunities for Operators
- i. Operator as Cloud Provider: Infrastructure as a Service
- ii. Operator as Cloud Provider: Platform as a Service
- a. Consumer Case Study: Vodafone 360
- Figure 2.5: Vodafone 360 H1 by Samsung
- b. Consumer Case Study: Optus
- c. Case Study: Cell C MyTools
- d. Enterprise Case Study: Verizon Wireless/Sierra Wireless
- Figure 2.6: Sierra Wireless AirVantage Solution
- e. The Intercloud Opportunity
- Figure 2.7: The Concept of the Intercloud
- iii. Underlying Business Models
- a. The Rise of the Double-sided Model
- Figure 2.8: PaaS Double-Sided Business Model
- 2.2.2 Opportunities for OTT Players
- i. Case Study: Best Buy
- 2.2.3 Opportunities for Developers
- 2.2.4 Opportunities for Security Providers
- i. Case Study: McAfee
- Figure 2.9: McAfee Cloud Security Platform
- ii. Case Study: Clearswift
- Cloudbursting? Threats to the Mobile Cloud
- 3.1 Data Security
- 3.1.1 Secure Access
- i. Security in the Cloud: The Enterprise Perspective
- ii. Security in the Cloud: The Consumer Perspective
- a. Secure Billing in the Consumer Space
- iii. When the Consumer Device Meets the Enterprise
- 3.1.2 Secure Storage
- iv. Where Is My Data?
- v. Who Has Access To My Data?
- 3.2 Identifying the ROI
- 3.2.1 Do I Need Tablets?
- 3.3 Connectivity
- Table 3.1: Selected US/UK Data Outages 2010-2011
- 3.4 Data Roaming Charges
- Market Forecasts - Enterprise Applications
- 4.1 Introduction
- 4.2 Methodology
- Figure 4.1: Forecast Methodology for Cloud-Based Enterprise Revenues
- 4.3 Mobile Cloud-Based Enterprise SaaS Devices
- 4.3.1 Enterprise Mobile Smart Device Base
- Figure 4.2: Enterprise Mobile Smart Device Base (m) Split by Smartphone and Tablet 2011-2016 73
- Table 4.1: Enterprise Mobile Smart Device Base (m) Split by Smartphone and Tablet 2011-2016
- Figure 4.3: Enterprise Mobile Smart Device Base (m) Split by 8 Key Regions 2011-2016
- Table 4.2: Enterprise Mobile Smart Device Base (m) Split by 8 Key Regions 2011-2016
- Table 4.3: Percentage of Enterprise Mobile Smart Devices Subscribed to Cloud-Based Enterprise Applications by 8 Key Regions 2011-2016
- Figure 4.4: Total Number of Enterprise Mobile Smart Devices (m) Subscribed to Cloud-Based Enterprise Applications by 8 Key Regions 2011-2016
- Table 4.4: Total Number of Enterprise Mobile Smart Devices (m) Subscribed to Cloud-Based Enterprise Applications by 8 Key Regions 2011-2016
- Table 4.5: Uplift Factor to Account for Consumer-Purchased Devices Subscribed to Cloudbased Enterprise Applications - Global 2011-2016
- Figure 4.5: Total Number of Mobile Smart Devices (m) Subscribed to Cloud-based Enterprise Services by 8 Key Regions 2011-2016
- Table 4.6: Total Number of Mobile Smart Devices (m) Subscribed to Cloud-based Enterprise Services by 8 Key Regions 2011-2016
- 4.4 Mobile Cloud - Enterprise Applications Revenues
- 4.4.1 Cost per Subscription
- Table 4.7: Cloud-Based Enterprise Services - Cost Per Annual Subscription ($) per Device Split by 8 Key Regions 2011-2016 4.4.2 Total Revenues
- Figure 4.6: Revenues ($m) from Mobile Enterprise Cloud-Based Services Split by 8 Key Regions 2011-2016
- Table 4.8: Revenues ($m) from Mobile Enterprise Cloud-Based Services Split by 8 Key Regions 2009-2014
- Market Forecasts: Consumer Cloud-based Mobile Services
- 5.1 Introduction
- 5.1.1 Categories of Consumer Cloud Application
- 5.2 Mobile Cloud Music & Video
- Figure 5.1: Global Broadband Households (m) Split by 8 Key Regions 2011-2016
- Table 5.1: Global Broadband Households (m) Split by 8 Key Regions 2011-2016
- Table 5.2: Percentage of Broadband Households Paying for Cloud-Based Music/Video Services 83
- Figure 5.2: Broadband Households (m) Paying for Cloud-based Music/Video Content Split by 8 Key Regions 2011-2016
- Table 5.3: Broadband Households (m) Paying for Cloud-based Music/Video Content Split by 8 Key Regions 2011-2016
- Table 5.4: Percentage of Paid Cloud Music/Video Users Who Access Content Via Smart Devices By 8 Key Regions 2011-2016
- Figure 5.3: Paid Cloud Music/Video Mobility Users (m) Split By 8 Key Regions 2011-2016
- Table 5.5: Paid Cloud Music/Video Mobility Users (m) Split By 8 Key Regions 2011-2016
- Figure 5.4: Average Monthly Spend Per User ($) on Cloud Music/Video Services Split by 8 Key Regions 2011-2016
- Table 5.6: Average Monthly Spend Per User ($) on Cloud Music/Video Services Split by 8 Key Regions 2011-2016
- Figure 5.5: Total Annual Spend ($m) by Mobile Users of Cloud Music/Video Services Split by 8 Key Regions 2011-2016
- Table 5.7: Total Annual Spend ($m) by Mobile Users of Cloud Music/Video Services Split by 8 Key Regions 2011-2016
- 5.3 Mobile Cloud Games
- Figure 5.6: Number of Consumer Smart Device Owners (m) 2011-2016
- Table 5.8: Number of Consumer Smart Device Owners (m) 2011-2016
- Table 5.9: Percentage of Connected Smart Device Owners Who Subscribe to Cloud-based Games
- Figure 5.7: Number of Connected Smart Device Owners (m) who Subscribe to Cloud-based Games Split by 8 Key Regions 2011-2016
- Table 5.10: Number of Connected Smart Device Owners (m) who Subscribe to Cloud-based Games Split by 8 Key Regions 2011-2016
- Figure 5.8: Average Monthly Spend ($) Per Cloud Mobile Games User Split by 8 Key Regions
- Table 5.11: Average Monthly Spend ($) Per Cloud Mobile Games User Split by 8 Key Regions 2011-2016
- Figure 5.9: Total Spend ($m) on Cloud-based Mobile Games Split by 8 Key Regions 2011-2016
- Table 5.12: Total Spend ($m) on Cloud-based Mobile Games Split by 8 Key Regions 2011-2016
- 5.4 Mobile Cloud Social Media
- Figure 5.10: Number of Consumers (m) Capable of Accessing the Internet via Mobile Devices Split by 8 Key Regions 2011-2016
- Table 5.13: Number of Consumers (m) Capable of Accessing the Internet via Mobile Devices Split by 8 Key Regions 2011-2016
- Table 5.14: Percentage of Consumers That Access Cloud-Based Social Media via Mobile Split by 8 Key Regions 2011-2016
- Figure 5.11: Number of Consumers (m) that Access Cloud-based Social Media via Mobile Split by 8 Key Regions 2011-2016
- Table 5.15: Number of Consumers (m) that Access Cloud-based Social Media via Mobile Split by 8 Key Regions 2011-2016
- Table 5.16: Percentage of Cloud-based Mobile Social Media Users Who Purchase Virtual Goods/Premium Content Split by 8 Key Regions 2011-2016
- Figure 5.12: Number of Cloud-based Mobile Social Media Users (m) who Purchase Virtual Goods/Premium Content Split by 8 Key Regions 2011-2016
- Table 5.17: Number of Cloud-based Mobile Social Media Users (m) who Purchase Virtual Goods/Premium Content Split by 8 Key Regions 2011-2016
- Figure 5.13: Average Annual Consumer Spend ($) on Cloud-based Social Media Virtual Goods/Premium Content Split by 8 Key Regions 2011-2016
- Table 5.18: Average Annual Consumer Spend ($) on Cloud-based Social Media Virtual Goods/Premium Content Split by 8 Key Regions 2011-2016
- Figure 5.14: Total Consumer Spend ($m) on Mobile Cloud-based Social Media Virtual Goods/Premium Items Split by 8 Key Regions 2011-2016
- Table 5.19: Total Consumer Spend ($m) on Mobile Cloud-based Social Media Virtual Goods/Premium Items Split by 8 Key Regions 2011-2016
- 5.5 Mobile Cloud Storage and Security
- Figure 5.15: Consumer Spend ($m) on Mobile Cloud Security & Storage Solutions Split by 8 Key Regions 2011-2016
- Table 5.20: Consumer Spend ($m) on Mobile Cloud Security & Storage Solutions Split by 8 Key Regions 2011-2016
- 5.6 The Global Market for Consumer Cloud-based Mobile Services
- Figure 5.16: Global Spend ($m) on Consumer Cloud-based Mobile Services Split by 4 Categories 2011-2016
- Table 5.21: Global Spend ($m) on Consumer Cloud-based Mobile Services Split by 4 Categories 2011-2016
- Figure 5.17: Global Spend ($m) on Consumer Cloud-based Mobile Services Split by 8 Key Regions 2011-2016
- Table 5.22: Global Spend ($m) on Consumer Cloud-based Mobile Services Split by 8 Key Regions 2011-2016
- Glossary
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