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Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016

Juniper Research Limited
February 7, 2012
116 Pages - SKU: JUN6800888

Abstract Table of Contents Search inside this report Related Reports

The Report Covers:

Exhaustive Forecasts for the App Market. The findings of this highly anticipated report provide detailed five year forecasts for eight categories of Apps across three device types (smartphone, featurephone & tablet), alongside a comprehensive discussion of regional trends. Readers will gain unrivalled insight into the current and projected market across the full spectrum of app types and related devices.
Apps Beyond the Handset: the Tablet Opportunity. For the first time, this renewed and revamped edition of Juniper's App report scrutinises and assesses the dramatic entrance of the tablet into the App market; readers will gain unique understanding of the opportunity and implications of this rapidly expanding market sector.
Challenges to Success in the App World Overcome. From product awareness to product access and on to payment, Juniper delivers key guidelines to creating and promoting a simple and intuitive App which will succeed and sustain a strong user base.

Key Features of the Report Include:

Strategic Recommendations - This is a must-have report for vendors, network operators, storefront & content providers, offering readers an edge in a highly populated and competitive app-centric world, tackling the ways in which players must strengthen their position from design to delivery.
Analysis of Innovative Business Models - MNOs and other key player business models are analysed via case studies and 1 to 1 interviews. These provide readers with cutting edge intelligence on the ways to effectively monetise Apps in both developed and developing regions.
Interviews with Top Level Executives - Interviews with key players from across the App value chain are included: the founders and CEOs of GetJar, Appia and Kony give readers first-hand information concerning their strategies and the evolving trends within the industry.

Executive Summary: ES1 Introduction; ES2 What This Report Covers; ES3 The Market for Mobile Applications; ES4 Strategic Recommendations
The Rise of the App Store: 1.1 Introduction; 1.2 What This Report Covers; 1.3 Driving the App Store-centric Model; 1.4 App Stores For All; 1.5 The App Store Ecosystem: The OTT Behemoths
An App Centric World: The Challenge for MNOs: 2.1 Introduction: The Content Legacy; 2.2 The Challenge Stated: A Lack of Scale; 2.3 The Challenge Stated: App Store Overload; 2.4 Monetising the Mass Market; 2.5 Future prospects for MNOs
The Future of Storefronts: Challenges & Opportunities: 3.1 Challenges For Storefront Vendors; 3.2 Challenges for Content Providers; 3.3 New Opportunities, New Challenges: App Stores in Developing Markets
Beyond the App Store: 4.1 Beyond the Mobile Handset: Apps in a Convergent Environment; 4.2 HTML5 & D2C: the Implications of the Browser-based Approach; 4.3 Conclusion: A Future for Storefronts
Monetising the Mobile Application: 5.1 Introduction; 5.2 Pay Per Download Applications; 5.3 Free to Download Applications; 5.4 Upselling Content - The Freemium Approach; 5.5 The Mobile Value Add; 5.6 The Challenges of App Monetisation - Which Business Model?; 5.7 Billing the App; 5.8 Advertising in Apps; 5.9 Reimagining the Consumer Application
The Market for Smartphone Apps: 6.1 Introduction; 6.2 Methodology; 6.3 Global Smartphone Market Forecast; 6.4 Smartphone Application Users and Usage; 6.5 Smartphone Application Revenues
The Market for Featurephone Apps: 7.1 Introduction; 7.2 Global Featurephone Market Forecast; 7.3 Featurephone Application Users and Usage; 7.4 Featurephone Application Revenues
The Market for Tablet Apps: 8.1 Introduction; 8.2 Global Tablet Market Forecast; 8.3 Tablet Application Users and Usage; 8.4 Tablet Application Revenues
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Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016

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