Mobile Advertising Strategies - Opportunities, Business Models & Forecasts 2010-2015

Extensive Forecast Suite Expert Industry Opinion High Value Planning Tool This detailed appraisal of the mobile advertising industry segments the market into 7 categories of delivery channel (SMS, MMS, Location-Based Messaging, In-Content Advertising, Mobile Internet, Idle Screen, Ringback Advertising) providing expert analysis and forecasts on each category, by eight key regions. Key forecasts within this report include cost per clickthrough (CPC) and cost per mille (CPM) rates as well as the number of users who respond to mobile adverts. Adspend per channel and mobile ad responses per annum are also forecast along with the number of users who receive advertising on their mobiles, all by region, delivery channel and by format (Messaging, Display/Banner, Video, Search, Augmented Reality, Audio). This report provides the most extensive assessment of the mobile advertising market to date analysing the success of recent player deployments, including an evaluation of a number various business models employed by vendors, operators, brands and marketing agencies.

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Companies Referenced

4th Screen Advertising, Amobee, Apple, BMW, BuzzCity, Coca Cola, Ford, GetJar, Google, Greystripe, IMImobile, Jumptap, Mobile Posse, Mobixell, NatWest, NTT DoCoMo, O©ü, Orange, Smaato, Starbucks, T-Mobile, Turkcell, Velti, Volkswag