Home > Back to Publisher > Report Information

Mobile Adult Content:: Text Images & Video - 2006-2011

Juniper Research Limited
September 1, 2006
176 Pages - SKU: JUN1335988

Abstract Table of Contents Search inside this report Related Reports

This comprehensive third edition concerns the evolving market opportunity for mobile adult content, focusing on text, images, tones, games and video-based services. Mobile Adult Content evaluates the next five years and is packed with market forecasts, and assessment of industry developments. This report covers the market drivers and constraints specifically associated with mobile adult content; combining evaluations from technology improvements to mobile penetration, billing, security, and Internet & adult content regulations.

Adult Content Forecasts Cellular market growth: Global subscriber, Growth of 3G; Text-based mobile adult content: Users who use/download, Total/avg. no of uses; Revenues; ARPU; Mobile adult graphics/tones: % mobile users who download; Total/avg. no of downloads by users; Revenues; ARPU; Mobile adult video/games: % users who download; Total/avg. no who download; Revenues; ARPU; Total Revenues: Total product/product split.

Market Development Types of mobile adult content; Value chain/players in the mobile adult market; Market drivers & constraints.

Billing Requirements & types; Security; Rules & regulations; Mobile billing and payment bodies; Billing for mobile adult content.

Regulations Telecoms/Internet (regulators/regulatory environments); Adult services (Mobile content: UK, Pan-European, International).

Executive Summary: 1. Technology; 2. Cellular Market Growth; 3. Mobile Adult Market Development; 4. Mobile Adult Content Market Forecasts; 5. Regulations; 6. Billing
Executive Summary: Introduction; Types of Adult Content for Mobiles; Text-based Adult Services; Images; Moantones; Erotic Games; Video-Based Services; Market Drivers and Constraints; Mobile Adult Content Market Drivers; Human Nature; Return on Investment; Convenience; Privacy; High Device Penetration and Target Market Match; 3G Technology; Age Verification; Branding; Developing D2C Models; Mobile Adult Content Market Constraints; Public Reservation to Adult Content Usage; Operator Reluctance & Lack of Age Verification; Regulation; Localisation and Optimisation; Network and Handset Constraints; Marketing and Pricing Constraints; Quality of Product; Industry Development; The Market for Mobile Adult Content
1. Technology: 1.1 Introduction; 1.2 2G; i. GSM; ii. TDMA; iii. CDMA; iv. D-AMPS; i. SMS; a. The Working of SMS; Figure 1.1: SMS Message Flow; b. Types of Messaging Services; - Mobile-originated SMS; - Mobile-terminated SMS; c. Premium-rate SMS (PRSMS); ii. MMS; a. How Does MMS Work?; Figure 1.2: MMS Application Services; b. MMS Services; - MMS Entertainment and Information Services; Figure 1.3: Nokia’s 6280 3G Handset Supporting Video Streaming, and Sony Ericsson F500i and; Samsung VGA Picture Phones; c. Personalisation; iii. The SMS/MMS Value Chain; Figure 1.4: SMS/MMS Value Chain; 1.4 3G; Figure 1.5: 3G Access Technologies; Figure 1.6: Global 3G CDMA2000 1xEV-DO Subscribers (Millions); Figure 1.7: Global 3G UMTS (WCDMA) Subscribers (Millions); Figure 1.8: Evolution of UMTS; i. WCDMA; 1.5 Beyond 3G; Figure 1.9: Application of HSDPA and its Enhanced Versions; Table 1.1: Some Global Operators using HSDPA Services; i. WiMAX; Figure 1.10: WiMAX Evolution; Figure 1.11: Working of 802.16 Standard; 1.6 Mobile Technologies Compared; Table 1.2: Comparative Chart of Mobile Technologies; Figure 1.12: Evolutionary Path of Communication Technologies; 1.7 Other Enabling Technologies; i. WAP; Figure 1.13: UK WAP Page Impressions, September 2002 - May 2005 (Millions); Figure 1.14: Future Path of WAP; i. The i-mode Alternative; Figure 1.15: Growth of i-mode Subscriber Base (Millions); Figure 1.16: Growth of i-mode Menu Sites; i. Languages; a. Java; ii. Platforms; a. J2ME; b. BREW; iii. Operating Systems; a. Palm OS; b. Windows Mobile; Figure 1.17: Windows OS mobile screen; i. MP3; Figure 1.18: MP3 Phones: Sony Ericsson K700i and Siemens SX1; ii. MP4; iii. MIDI; Figure 1.19: Sony Ericsson T610 Mobile Phone; iv. Bluetooth; v. Open APIs; a. The Khronos Group
2. Cellular Market Growth 57: 2.1 Introduction; 2.2 Growth of the Cellular Market; Figure 2.1: Cellular Subscriber Growth, By Region (m) 2004-2011; Table 2.1: Cellular Subscribers, By Region (m) 2004-2011; Figure 2.2: Cellular Subscriber Growth, By Region (m) 2004-2011; Figure 2.3: Population and Mobile Subscribers; Figure 2.4: Cellular Subscribers Penetration by Region 2004-2011 (%); Table 2.2: Leading Mobile Operator Groups by Subscriber Base (m) 2005; Table 2.3: Global Cellular Subscriber Forecasts by Technology (m) 2006-2011; Figure 2.5: Global Cellular Subscriber Forecasts by Technology (m) 2006-2011; 2.3 Regional Cellular Market Growth; Figure 2.6: North American Cellular Subscriber Forecasts, by Technology (m) 2006-2011; Table 2.4: North American Cellular Subscriber Forecasts by Technology (m) 2006-2011; Figure 2.7: South American Cellular Subscriber Forecasts by Technology (m) 2006-2011; Table 2.5: South American Cellular Subscriber Forecasts by Technology (m) 2006-2011; Figure 2.8: Europe Cellular Subscriber Forecasts by Technology (m) 2006-2011; Table 2.6: Europe Cellular Subscriber Forecasts by Technology (m) 2006-2011; Figure 2.9: Asia Pacific Cellular Subscriber Forecasts by Technology(m) 2006-2011; Table 2.7: Asia Pacific Cellular Subscriber Forecasts by Technology (m) 2006-2011; Figure 2.10: Rest of the World Cellular Subscriber Forecasts by Technology (m) 2006-2011; Table 2.8: Rest of the World Cellular Subscriber Forecasts by Technology (m) 2006-2011; 2.4 The Opportunity for Mobile Entertainment; Figure 2.11: Revenue Growth Mechanisms; Figure 2.12: End-user Demands; i. Mobile Services Industry Life Cycle; Figure: 2.13: Life Cycle of Mobile Entertainment Services Industry; Figure 2.14: Killer Cocktail for Mobile Revenue Growth; ii. Mobile Entertainment Value Chain; Figure 2.15: Value Chain of Mobile Entertainment Industry
3. Mobile Adult Market Development 73: 3.1 Introduction; 3.2 Market Drivers and Constraints; Figure 3.1 - Mobile Adult & Drivers and Constraints; i. Human Nature; ii. Return on Investment; iii. Convenience; iv. Privacy; v. High Device Penetration; vi. Target Market Match; vii. 3G Technology; viii. Age Verification; ix. Branding; x. Developing D2C Models; i. Public Reservation to Adult Content Usage; ii. Operator Reluctance and Lack of Age Verification; iii. Regulation; iv. Localisation and Optimisation; v. Network Constraints; Figure 3.2: Cisco Mobile Content Filtering System; vi. Handset Limitations; vii. Pricing; viii. Marketing Constraints; a. Public Opposition to Adult Content Marketing; b. Restricted Advertising Channels; ix. Spam - Public Annoyance; x. Quality of Product; 3.3 Types of Adult Content for Mobiles; Figure 3.3: Screenshots of Sexy Snake and Sex Puzzle; Figure 3.4: Top Shelf Screenshot; 3.4 Mobile Adult Content: Value Chain; Figure 3.5: Value Chain of Mobile Adult Content; 3.5 Players in the Mobile Adult Content Market; i. Hustler; ii. Mobestar/mGlamour; iii. Naked News; iv. Penthouse; v. Playboy; vi. Private; vii. Vivid Entertainment Group; i. Brickhouse Mobile; ii. Cherrysauce; iii. Jamba/Jamster; iv. MP Media; Figure 3.6: Screenshot of MP Media Adult Game; v. PhoneBox Entertainment; vi. Sexobile.com; vii. Voooyeur/Tooothing; Figure 3.7: Screenshot of Voooyeur; viii. Waat Media; ix. Xobile; i. Bango; Figure 3.8: Co-existence of On and Off-Portal Models; ii. Blue Coat Systems; Figure 3.9: Blue Coat Mobile Operator Content Filtering System, Deployment Architecture.; iii. Wapple
4. Mobile Adult Content Market Forecasts 103: 4.1 Market Overview; Figure 4.1: Evolution of Adult Content from 1975 to 2005; Figure 4.2: Share of Different Content Searches on Mooovil Portals in 2005; 4.2 Forecast Methodology; Figure 4.3: Mobile Adult Content Forecast Methodology; 4.3 The Market for Adult Text-Based Mobile Content; Table 4.1: % Mobile Phone Users Who Use Text-Based Mobile Adult Content. Regional Forecast 2006-2011; Table 4.2: Mobile Phone Users Who Download Adult Text-Based Mobile Content (million).Regional Forecast 2006-2011; Figure 4.4: Average Number of Uses of Adult Text-Based Service by Mobile Users per Year. Regional Forecast 2006-2011; Table 4.3: Average Number of Uses of Adult Text-Based Services by Mobile Users per Year. Regional Forecast 2006-2011; Figure 4.5: Total Number of Uses of Adult Text-Based Services (millions). Regional Forecast 2006-2011; Table 4.4: Total Number of Uses of Adult Text-Based Services (millions). Regional Forecast 2006-2011; Table 4.5: Average Price ($) Paid per Adult Text-Based Mobile Download Regional Forecast 2006-2011; Figure 4.6: Total Revenues from Adult Text-Based Mobile Content ($m). Regional Forecast 2006-2011; Table 4.6: Total Revenues from Adult Text-Based Mobile Content ($m). Regional Forecast 2006-2011; Figure 4.7: ARPU for Adult Text-Based Mobile Content ($). Regional Forecast 2006-2011; Table 4.7: ARPU for Adult Text-Based Mobile Content ($). Regional Forecast 2006-2011; 4.4 The Market for Mobile Adult Graphics & Tones; Table 4.8: % 2.5/3G Mobile Phone Users Who Download Adult Graphics & Tones (million). Regional Forecast 2006-2011; Table 4.9: 2.5/3G Mobile Phone Users Who Download Adult Graphics & Tones (million). Regional Forecast 2006-2011; Figure 4.8: Average Number of Adult Graphics & Tones Downloads by 2.5/3G Mobile Users per Year. Regional Forecast 2006-2011.; Table 4.10: Average Number of Adult Graphics Downloads by; 2.5/3G Mobile Users per Year. Regional Forecast 2006-2011; Figure 4.9: Total Number of Adult Graphics & Tones Downloads by 2.5/3G Mobile User per Year (million). Regional Forecast 2006-2011; Table 4.11: Total Number of Adult Graphics & Tones Downloads by 2.5/3G Mobile Users per Year (m). Regional Forecast 2006-2011; Table 4.12: Average Price ($) Paid per Mobile Adult Graphics & Tones Download. Regional Forecast 2006-2011; Figure 4.10: Total Revenues from Adult Graphics & Tones ($m).Regional Forecast 2006-2011; Table 4.13: Total Revenues from Adult Graphics & Tones ($m). Regional Forecast 2006-2011; Figure 4.11: ARPU for Adult Graphics Mobile Content ($). Regional Forecast 2006-2011; Table 4.14: ARPU for Adult Graphics Mobile Content ($). Regional Forecast 2006-2011; 4.5 The Market for Video-Based Adult Mobile Content and Adult Mobile Games; Table 4.15: % of Mobile Phone Users Who Download Adult Video & Games. Regional Forecast 2006-2011; Table 4.16: Mobile Phone Users Who Download Adult Video & Games (m). Regional Forecast 2006-2011; Figure 4.12: Average Number of Adult Video and Games Downloads by Adult Mobile Users per Year. Regional Forecast 2006-2011; Table 4.17: Average Number of Rich-Media Adult Downloads by Adult Mobile Users per Year Regional Forecast 2004-2009; Figure 4.13: Total Number of Adult Video and Games Downloads by Mobile Users (m). Regional Forecast 2006-2011; Table 4.18: Total Number of Adult Video and Games Downloads by Mobile Users (m). Regional Forecast 2006-2011; Table 4.19: Average Price ($) Paid for Mobile Adult Video & Games. Regional Forecast 2006-2011; Figure 4.14: Total Revenues from Mobile Adult Video and Games ($m). Regional Forecast 2006-2011; Table 4.20: Total Revenues from Mobile Adult Video and Games ($m). Regional Forecast 2006-2011; Figure 4.15: ARPU for Mobile Adult Video and Games Content ($).Regional Forecasts 2006-2011; Table 4.21: ARPU for Mobile Adult Video and Games Content ($). Regional Forecasts 2006-2011; 4.6 The Total Market for Adult Mobile Content; Figure 4.16: Total Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011; Table 4.22: Total Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011; Figure 4.17: Total Revenues from Mobile Adult Content (Text, Graphics & Tones, Video & Games). Product Split (%) 2006 and 2011.; Figure 4.18: Reconciliation of Total Mobile Adult Content Revenues from Edition 2 and Edition 3.; Figure 4.19: Total Revenues from Adult Mobile Content ($m). Regional Forecast 2006-2011; Table 4.23: Total Revenues from Adult Mobile Content ($m). Regional Forecasts 2006-2011; i. European Market; Table 4.24: List of Selected Operators Content in the UK; Table 4.25: List of Operators in the Europe; Figure 4.20: European Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011; Table 4.26: European Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011; ii. Asia Pacific Market; Table 4.27: Examples of Operator’s Adult Services in Australia and New Zealand Three (Australia); Figure 4.21: Asia Pacific Revenues from Adult Mobile Content ($m).Product Forecast 2006-2011; Table 4.28: Asia Pacific Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011; iii. Other World Markets; Table 4.29: Examples of Operators in Latin America and Russia that Provide Adult Services; Figure 4.22: Other World Market Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011; Table 4.30: Other World Market Revenues from Adult Mobile Content ($m). Product Forecast 2006-2011
5. Regulations: 5.1 Introduction; 5.2 Telecoms & Internet Regulations; i. Pan European; ii. National Legislation; iii. Self Regulation; i. OFCOM; ii. ICSTIS; iii. The Data Protection Act 1998 (DPA); iv. The E-Commerce Directive (2000/31EC) and the Electronic Commerce Regulations 2002; 5.3 Regulation of Adult Services; i. UK Operator Self Regulation Approach; ii. Independent Mobile Classification Body (IMCB); iv. British Board of Film Classification (BBFC); v. Regulating SMS; a. Premium Rate SMS Regulation in the UK; b. The E-money Directive; vi. UK Obscene Publications Acts; i. Directive 95/46/EC: Processing Personal Data and the Protection of Privacy; ii. The E-Commerce Sector Data Protection Directive (2002/58/EC); iii. The Distance Selling Directive (97/7/EC); iv. PEGI; Figure 5.1: Icons Showing Content Descriptors and Age Ratings of Mobile Games Content Descriptors; i. Internet Content Rating Association (ICRA); ii. Content Regulation in South Africa; a. ICASA; b. FPB (Film and Publications Board); c. Wireless Application Service Provicers’ Association (WASPA) of South Africa; iii. CTIA Wireless Content Guidelines; iv. Australian Communications and Media Authority (ACMA)
6. Billing: 6.1 Introduction; i. Operator-Owned Portals; ii. Third-party Portals; 6.2 Requirements of Billing; 6.3 Billing Types; i. Standard SMS Payment Model; ii. Premium SMS Payment Model; Table 6.1: The Three Principles of PRSMS; i. Subscriber Identity Module (SIM); ii. Mobile Wallets; iii. Swipe Machines; Figure 6.1: Billing Process for Mobile Entertainment Services; 6.4 Security; Figure 6.2: Main Components of Public Key Infrastructure; Table 6.2: How Digital Signatures Allow Security Services to be Applied to Billing Information; 6.5 Billing Rules and Regulations; 6.6 Mobile Bodies; Figure 6.3: Payment Life Cycle of M-payment; 6.7 Billing for Mobile Adult Content; i. SMS-based Billing; ii. IVR-based Billing; iii. Carrier Billing; iv. Browse and Buy; v. Pay-per-view Billing; Appendix 1: Global 3G Operators; Appendix 2: List of Major Regulators Worldwide; Appendix 3: Web Addresses for Companies Included in Report

Mobile Adult Content:: Text Images & Video - 2006-2011

Share this report

Other tasks

Research Assistance

Related Markets

Wireless Reports

Free Alert Me service