TV Everywhere Revisited: How Distributors, Advertisers and Content Owners Should Respond to Consumer Trends

In the past year, there has been a major push by several online streaming sites and services to gain a foothold in the burgeoning market for online TV/Movie viewing. At the same time, more and more devices—from video game consoles to smartphones to tablet computers—have the ability to stream content. With the plethora of services and devices now available, are consumers adopting and have services embraced the “everywhere” concept?
Is the increase in online viewership necessarily a loss for linear distribution?
Will consumers accept ad-supported TV Everywhere business models?
How should online distributors respond to increasing demand for streaming?