Nintendo’s new handheld gaming device, the 3DS, is all the rage. Its no-glasses 3D feature is the first of its kind, and as part of a successful line of gaming handhelds that has performed so well in the past, the 3DS shows promise of similar success. However, with the release of several other handheld devices planned for 2011, how will this new device impact the handheld gaming market? Who are the Nintendo 3DS purchase intenders? What can we expect from the 3DS features? How does the entrance of the 3DS impact the handheld gaming market?