Getting Mom to the Movies

Interpret LLC
July 30, 2010
10 Pages - SKU: INTP6276457
Getting Mom to the Movies

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Please note - this report has been discounted due to age
While moms are a highly desirable demographic audience for a number of categories, such as consumer packaged goods, casual restaurants and retail, they are often not the primary focus for Hollywood marketers. What are moms’ attitudes towards online media consumption?
What strategies should Hollywood pursue to market to moms?



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