Getting Mom to the Movies


July 30, 2010
10 Pages - SKU: INTP6276457
License type:
Table of Contents Search inside this report Related Reports
Getting Mom to the Movies

  enlarge


Please note - this report has been discounted due to age
While moms are a highly desirable demographic audience for a number of categories, such as consumer packaged goods, casual restaurants and retail, they are often not the primary focus for Hollywood marketers. What are moms’ attitudes towards online media consumption?
What strategies should Hollywood pursue to market to moms?



More IPTV reports by Interpret LLC

Online TV: Competitor or Complement to Traditional TV? by Interpret LLC
As more consumers flock online for their television consumption, there are now more services available, offering streamers more content than ever before. And as television ...
The State of Internet-Connected Living Rooms by Interpret LLC
The battle for supremacy in the "Internet-connected living room" has been raging for two decades and has produced a wide array of in-home entertainment options ...
Hulu's Biggest Challenge: Netflix or "TV Everywhere"? by Interpret LLC
With the merger of Comcast and NBC-Universal, Hulu’s ad-supported model and Comcast’s “TV Everywhere” may have to coexist. Will one model win out, or will ...
Consumers Becoming Producers: Social Influencers Are Increasingly Participating in Online Video Distribution by Interpret LLC
The dividing line between media consumption and production is eroding as culture becomes more and more configurable. The digitization of media allows users to create, ...
See all reports like this >>

 
Research assistance
We can help you find what you need. Call us or write us:
US: 800.298.5699
Int'l: +1.240.747.3093
Need help in your search?
 
Related Markets

IPTV Reports
 
 

Share this report


Other tasks

 
 
Join Alert Me now!
Receive bi-weekly email alerts on new market research

Sign up today!