Minding the Gender Gap: Leveraging Texting Plans and Mobile Handsets to Drive Consumer Satisfaction and Momentum

Manufacturers and service providers increased production of multimedia handsets and smartphones significantly over the 2009 period. The trend led industry analysts to believe the current period offered a wide enough range of advanced handsets to bolster the overall carrier experience. The 2008 and 2009 comparison figures reveal a different story. What effect has the emergence of smartphones played on consumers’ overall satisfaction?
How have the designs and marketing campaigns of the leading smartphones potentially created a gender gap in carrier satisfaction?
How can carriers optimize consumer satisfaction beyond teenagers with their 2010 portfolios and marketing collateral?