Used-Games: Profiting From A Secondary Sales Marketplace

One of the hot-button topics in the $50 billion global gaming industry today is the proliferation of used-game sales at brick-and-mortar retailers, and the possible loss of revenue to game publishers and developers, especially during times of economic uncertainty. As the cost of current- generation console game development increases and retail prices remain stagnant, game developers and publishers are now competing for scarce shelf space with used games at retailers. Who buys used games?
What are the attributes of used game buyers?
How can game developers and publishers profit from the secondary sales?