Advertising on Viral Videos: More Beneficial than Regular Streaming Clips?


October 30, 2009
6 Pages - SKU: INTP6276407
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Advertising on Viral Videos: More Beneficial than Regular Streaming Clips?

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YouTube recently announced that it will increase advertising on uploaded short-form videos, hoping to better monetize those that ultimately go viral.  Are advertisements placed in conjunction with viral clips worthwhile?
How is YouTube planning to monetize viral videos?
How do viral videos compare to overall streaming short clips when serving as hosts for online advertising?
How can advertisers capitalize on viral videos to better reach their target audience?