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Snacking Trends: A World of Opportunity

International Dairy-Deli-Bakery Association
September 1, 2005
SKU: DDB1430840

Abstract Table of Contents Related Reports

This IDDBA research study looks at the impact of snack choices and buying behavior on dairy, deli, and bakery categories. It looks at purchase drivers, dietary concerns, home and work lifestyles, nutritional and dietary elements, consumption location, purchase location, and areas of increased sales opportunities.

CHAPTER 1: EXECUTIVE SUMMARY: 1.1 A Significant Event… but One in Decline; 1.2 Snacks Take on New Meaning; 1.3 Different Snacks for Different Moods and Situations; 1.4 Convenience is King; 1.5 A Healthy Demand; 1.6 Eating Several Small Meals a Day; 1.7 The Perfect Snack
CHAPTER 2: RESEARCH OVERVIEW: 2.1 Study Objectives; 2.2 Methodology; 2.3 How to Read the Exhibits ..
CHAPTER 3: CORE CONSUMER BEHAVIOR: 3.1 Where People Shop; 3.2 What Drives Food Purcha
CHAPTER 4: SNACKING DEFINITIONS & DIMENSIONS: 4.1 What is a Snack?; 4.2 Snacking Frequency; 4.3 Points of Purchase; 4.4 Purchasing Convenience
CHAPTER 5: SNACKING MOTIVATIONS: 5.1 Snacking Influences; 5.2 Consumer Attitudes Regarding Snacks
CHAPTER 6: SNACKING SELECTIONS: 6.1 Product Attributes; 6.2 Snacking In and Out of The House; 6.3 At-Home vs. Away-From-Home Factors
CHAPTER 7: PRODUCTS AND CATEGORIES: 7.1 Salty Snacks; 7.2 Baked Goods; 7.3 Dairy-Based and Soy Snacks; 7.4 Beverages; 7.5 Other Snacks; 7.6 Summary Exhibits: All Snack Categories
CHAPTER 8: WHERE CONSUMERS BUY THEIR SNACKS: 8.1 Supermarkets; 8.2 Club Stores; 8.3 Convenience Stores; 8.4 Commercial Eateries; 8.5 Supercenters
CHAPTER 9: CONTEXT: HOW MOOD AFFECTS SNACK CHOICES: 9.1 Certain Snacks Are Better For Certain Situations; 9.2 Demographic Influences; 9.3 Attitudinal and Behavioral Influences
CHAPTER 10: SNACK CONSUMPTION TRENDS: 10.1 The Decline in Snacking; 10.2 Why People Snack Less; 10.3 What Makes People Snack More; 10.4 Category Trends: Changes Over The Past Two Years; 10.5 Category Trends: Anticipated Future Changes; 10.6 Retailer Perspectives
CHAPTER 11: HEALTHY EATING AND SNACKS ..: 11.1 Nutrition's Broad Impact on Snacking; 11.2 Health Factors When Selecting Snacks; 11.3 The Health Attributes Consumers Seek
CHAPTER 12: WHAT CONSUMERS WANT ....: 12.1 More Healthy Snacks....; 12.2 Snack Products: Areas of Consumer Interest; 12.3 Key Factors for Kids; 12.4 The Ideal Snack
CHAPTER 13: RETAILER BEHAVIOR: 13.1 An Increased Focus on Snacks; 13.2 Merchandising Practices; 13.3 Snack Selection Criteria
List of Exhibits
EXHIBIT 1 Data Sampling
EXHIBIT 2 Respondent Demographics
EXHIBIT 3 Retailer Operation Type and Chain Status
EXHIBIT 4 Venue Visitation
EXHIBIT 5 Core Food and Beverage Purchase Drivers
EXHIBIT 6 Snack Definition: Consumer vs. Retailer Contrast
EXHIBIT 7-A Snack Consumption by Age
EXHIBIT 7-B Snack Consumption by Ethnicity
EXHIBIT 7-C Snack Consumption: Past Two Years
EXHIBIT 8 Snacking Frequency vs. Major Meals
EXHIBIT 9 Snack Occasions ..
EXHIBIT 10 Meal Occasions and Snack Occasions
EXHIBIT 11-A Snack Purchase Venues by Frequency
EXHIBIT 11-B Snack Purchase Venues by Gender
EXHIBIT 11-C Snack Purchase Venues by Age
EXHIBIT 12 Snack Purchase Venues
EXHIBIT 13-A Snack Consumption: Past Two Years
EXHIBIT 13-B Snack Purchase Venues
EXHIBIT 14-A Retailer Perspective vs. Consumer Behavior
EXHIBIT 14-B Snack Purchase Venues: Retailer Perspectives vs. Consumer Behavior
EXHIBIT 15-A Purchasing Convenience
EXHIBIT 15-B Purchasing Convenience
EXHIBIT 16 The Wealth Effect
EXHIBIT 17 Opposing Forces of Health and Conveneince
EXHIBIT 18 Snacking Influences
EXHIBIT 19-A Age Effects on Snacking Influences
EXHIBIT 20-A Key Snacking Cross-motivation Correlations
EXHIBIT 20-B Snack Consumption: Past Two Years
EXHIBIT 21 Targeted Snacking Influences
EXHIBIT 22-A Snacking Attitudes..
EXHIBIT 22-B Snacking Attitudes by Demographics: Age and Gender
EXHIBIT 23 Snacking Selection
EXHIBIT 24 Snacking Selection
EXHIBIT 25 Snacking Selection
EXHIBIT 26 Snacking Selection
EXHIBIT 27 Are the Snacks You Eat at Home Different from Those You Eat Away-from-Home?
EXHIBIT 28 At-home vs. Away-from-Home Snacking
EXHIBIT 29 At-home vs. Away-from-Home Factors
EXHIBIT 30 Salty Snacks: Chips Are the Leader
EXHIBIT 31-A Salty Snacks by
EXHIBIT 31-B Salty Snacks by Age
EXHIBIT 31-C Salty Snacks by Ethnicity
EXHIBIT 31-D Salty Snacks by Region
EXHIBIT 31-E Salty Snacks by Income
EXHIBIT 31-F Salty Snacks Venue Visitation
EXHIBIT 31-G Salty Snacks by Food Purchase Drivers
EXHIBIT 31-H Salty Snacks Snacking Motivation
EXHIBIT 31-I Salty Snacks Two Year Snacking Trends
EXHIBIT 32 Baked Goods: How Recently Have You Had Each of the Following?
EXHIBIT 33-A Baked Goods Demographic Influences: Gender
EXHIBIT 33-B Baked Goods Demographic Influences: Age
EXHIBIT 33-C Baked Goods Demographic Influences: Ethnicity
EXHIBIT 33-D Baked Goods Demographic Influences: Region
EXHIBIT 33-E Baked Goods Demographic Influences: Income
EXHIBIT 33-F Baked Goods Demographic Influences: by Venue Visitation
EXHIBIT 33-G Baked Goods Demographic Influences: Food Purchase Drivers
EXHIBIT 1 Data Sampling
EXHIBIT 2 Respondent Demographics
EXHIBIT 3 Retailer Operation Type and Chain Status
EXHIBIT 4 Venue Visitation
EXHIBIT 5 Core Food and Beverage Purchase Drivers
EXHIBIT 6 Snack Definition: Consumer vs. Retailer Contrast
EXHIBIT 7-A Snack Consumption by Age
EXHIBIT 7-B Snack Consumption by Ethnicity
EXHIBIT 7-C Snack Consumption: Past Two Years
EXHIBIT 8 Snacking Frequency vs. Major Meals
EXHIBIT 9 Snack Occasions
EXHIBIT 10 Meal Occasions and Snack Occasions
EXHIBIT 11-A Snack Purchase Venues by Frequency
EXHIBIT 11-B Snack Purchase Venues by Gender
EXHIBIT 11-C Snack Purchase Venues by Age
EXHIBIT 12 Snack Purchase Venues
EXHIBIT 13-A Snack Consumption: Past Two Years
EXHIBIT 13-B Snack Purchase Venues
EXHIBIT 14-A Retailer Perspective vs. Consumer Behavior
EXHIBIT 14-B Snack Purchase Venues: Retailer Perspectives vs. Consumer Behavior
EXHIBIT 15-A Purchasing Convenience
EXHIBIT 15-B Purchasing Convenience
EXHIBIT 16 The Wealth Effect ..
EXHIBIT 17 Opposing Forces of Health and Conveneince
EXHIBIT 18 Snacking Influences
EXHIBIT 19-A Age Effects on Snacking Influences
EXHIBIT 20-A Key Snacking Cross-motivation Correlations
EXHIBIT 20-B Snack Consumption: Past Two Years
EXHIBIT 21 Targeted Snacking Influences
EXHIBIT 22-A Snacking Attitudes..
EXHIBIT 22-B Snacking Attitudes by Demographics: Age and Gender
EXHIBIT 23 Snacking Selection
EXHIBIT 24 Snacking Selection
EXHIBIT 25 Snacking Selection
EXHIBIT 26 Snacking Selection
EXHIBIT 27 Are the Snacks You Eat at Home Different from Those You Eat Away-from-Home?
EXHIBIT 28 At-home vs. Away-from-Home Snacking
EXHIBIT 29 At-home vs. Away-from-Home Factors
EXHIBIT 30 Salty Snacks: Chips Are the Leader
EXHIBIT 31-A Salty Snacks by
EXHIBIT 31-B Salty Snacks by Age
EXHIBIT 31-C Salty Snacks by Ethnicity
EXHIBIT 31-D Salty Snacks by Region
EXHIBIT 31-E Salty Snacks by Income
EXHIBIT 31-F Salty Snacks Venue Visitation
EXHIBIT 31-G Salty Snacks by Food Purchase Drivers
EXHIBIT 31-H Salty Snacks Snacking Motivation
EXHIBIT 31-I Salty Snacks Two Year Snacking Trends
EXHIBIT 32 Baked Goods: How Recently Have You Had Each of the Following?
EXHIBIT 33-A Baked Goods Demographic Influences: Gender
EXHIBIT 33-B Baked Goods Demographic Influences: Age
EXHIBIT 33-C Baked Goods Demographic Influences: Ethnicity
EXHIBIT 33-D Baked Goods Demographic Influences: Region
EXHIBIT 33-E Baked Goods Demographic Influences: Income
EXHIBIT 33-F Baked Goods Demographic Influences: by Venue Visitation
EXHIBIT 33-G Baked Goods Demographic Influences: Food Purchase Drivers
EXHIBIT 33-H Baked Goods Demographic Influences: Snacking Motivations
EXHIBIT 34 Dairy-based and Soy Snacks: How Recently Have You Had Each of the Following?
EXHIBIT 35-A Dairy Snacks and Soy Demographic Influences: Gender
EXHIBIT 35-B Dairy Snacks and Soy Demographic Influences: Age
EXHIBIT 35-C Dairy Snacks and Soy Demographic Influences: Ethnicity
EXHIBIT 35-D Dairy Snacks and Soy Demographic Influences: Region
EXHIBIT 35-E Dairy Snacks and Soy Demographic Influences: Income
EXHIBIT 35-F Dairy Snacks and Soy Demographic Influences: by Venue Visitation
EXHIBIT 35-G Dairy Snacks and Soy Demographic Influences: Food Purchase Drivers
EXHIBIT 35-H Dairy Snacks and Soy Demographic Influences: Snacking Motivations
EXHIBIT 35-I Dairy Snacks and Soy Two Year Snacking Trends
EXHIBIT 36 Beverages: How Recently Have You Had Each of the Following?
EXHIBIT 37-A Beverage Demographic Influences: Gender
EXHIBIT 37-B Beverage Demographic Influences: Age
EXHIBIT 37-C Beverage Demographic Influences: Ethnicity
EXHIBIT 37-D Beverage Demographic Influences: Region
EXHIBIT 37-E Beverage Demographic Influences: Income
EXHIBIT 37-F Beverage Demographic Influences: by Venue Visitation
EXHIBIT 37-G Beverage Demographic Influences: Food Purchase Drivers
EXHIBIT 37-H Beverage Demographic Influences: Snacking Motivations
EXHIBIT 38 Other Snacks: How Recently Have You Had Each of the Following?
EXHIBIT 39-A Other Snacks Demographic Influences: Gender
EXHIBIT 39-B Other Snacks Demographic Influences: Age
EXHIBIT 39-C Other Snacks Demographic Influences: Ethnicity
EXHIBIT 39-D Other Snacks Demographic Influences: Region
EXHIBIT 39-E Other Snacks Demographic Influences: Income
EXHIBIT 39-F Other Snacks Demographic Influences: by Venue Visitation
EXHIBIT 39-G Other Snacks Demographic Influences: Food Purchase Drivers
EXHIBIT 39-H Other Snacks Demographic Influences: Snacking Motivations
EXHIBIT 40 All Snack Categories: How Recently Have You Had Each of the Following?
EXHIBIT 41-A All Snacks Demographic Influences: Gender
EXHIBIT 41-B All Snacks Demographic Influences: Age
EXHIBIT 41-C All Snacks Demographic Influences: Ethnicity
EXHIBIT 41-D All Snacks Demographic Influences: Region
EXHIBIT 41-E All Snacks Demographic Influences: Income
EXHIBIT 41-F All Snacks Demographic Influences: by Venue Visitation
EXHIBIT 41-G All Snacks Demographic Influences: Food Purchase Drivers
EXHIBIT 41-H All Snacks Demographic Influences: Snacking Motivations
EXHIBIT 41-I All Snacks Two Year Snacking Trends
EXHIBIT 42 Venue Penetration
EXHIBIT 43 Venue Penetration amongst Snack Eaters
EXHIBIT 44 Relative Snack Share
EXHIBIT 45 Snack Preferences
EXHIBIT 46-A Mood: Snacks for Holding Over
EXHIBIT 46-B Mood: Snacks for Holding Over
EXHIBIT 47-A Mood: Snacks for Meal Replacement
EXHIBIT 47-B Mood: Snacks for Meal Replacement
EXHIBIT 48-A Mood: Snacks for Treats
EXHIBIT 48-B Mood: Snacks for Treats
EXHIBIT 49-A Snack Preferences by Gender
EXHIBIT 49-B Snack Preferences by Age
EXHIBIT 49-C Snack Preferences by Ethnicity
EXHIBIT 49-D Snack Preferences by Region
EXHIBIT 49-E Snack Preferences by Income
EXHIBIT 50-A Snack Preference Food Purchase Drivers
EXHIBIT 50-B Snack Preference Motivation
EXHIBIT 51 Snacking Trends: Two Year
EXHIBIT 52-A Snack Discouragers
EXHIBIT 52-B Snack Discouragers
EXHIBIT 53-A Snack Discouragers by Gender
EXHIBIT 53-B Snack Discouragers by Age
EXHIBIT 53-C Snack Discouragers by Ethnicity
EXHIBIT 53-D Snack Discouragers by Income
EXHIBIT 54 Snack Discouragers by Purchase Drivers
EXHIBIT 55 Snack Discouragers Two-Year Snacking Trends
EXHIBIT 56-A Snack Enticements
EXHIBIT 56-B Snack Enticements
EXHIBIT 57-A Snack Enticements by Gender
EXHIBIT 57-B Snack Enticements by Age
EXHIBIT 57-C Snack Enticements by Ethnicity
EXHIBIT 57-D Snack Enticements by Income
EXHIBIT 58-A Category Changes: Past Two Years
EXHIBIT 58-B Category Changes: Past Two Years
EXHIBIT 59-A Past Category Changes by Gender
EXHIBIT 59-B Past Category Changes by Age
EXHIBIT 59-C Past Category Changes by Ethnicity
EXHIBIT 59-D Past Category Changes by Region
EXHIBIT 59-E Past Category Changes by Income
EXHIBIT 60-A Past Category Changes by Purchase Drivers
EXHIBIT 60-B Past Category Changes Snacking Motivation
EXHIBIT 61 Category Trends: Anticipated Future Changes
EXHIBIT 62-A Category Trends: Anticipated Future Changes by Gender
EXHIBIT 62-B Category Trends: Anticipated Future Changes by Age
EXHIBIT 62-C Category Trends: Anticipated Future Changes by Ethnicity
EXHIBIT 62-D Category Trends: Anticipated Future Changes by Region
EXHIBIT 62-E Category Trends: Anticipated Future Changes by Income
EXHIBIT 63-A Category Trends: Anticipated Future Changes by Purchase Drivers
EXHIBIT 63-B Category Trends: Anticipated Future Changes Snacking Motivations
EXHIBIT 64-A Past Category Changes
EXHIBIT 64-B Anticipated Snack Change
EXHIBIT 65-A Anticipated Areas of Focus
EXHIBIT 65-B Anticipated Areas of Focus
EXHIBIT 66-A Trend Perceptions
EXHIBIT 66-B Trend Perceptions
EXHIBIT 67 Have Health and Nutrition Factors Changed how You Snack?
EXHIBIT 68-A Health Impacts
EXHIBIT 68-B Health Impacts
EXHIBIT 69 Health Impacts
EXHIBIT 70-A Health Factors when Selecting Snacks
EXHIBIT 70-B Health Factors when Selecting Snacks
EXHIBIT 71 Health Factors when Selecting Snacks: Demographic Influences
EXHIBIT 72-A Health Attributes Consumers Seek
EXHIBIT 72-B Health Attributes Consumers Seek
EXHIBIT 73-A Health Factors Affecting Snack Choice: by Gender
EXHIBIT 73-B Health Factors Affecting Snack Choice: by Gender
EXHIBIT 74-A Healthy Snack Demographic Influences by Age
EXHIBIT 74-B Healthy Snack Demographic Influences by Ethnicity
EXHIBIT 74-C Healthy Snack Demographic Influences by Region
EXHIBIT 74-D Healthy Snack Demographic Influences by Income
EXHIBIT 75 Healthy Snack Attributes That Matter Most to the Health-Conscious
EXHIBIT 76-A How Healthy Snack Preferences Relate to Where Consumers Shop
EXHIBIT 76-B How Healthy Snack Preferences Relate to Consumers' General Food Purchase Drivers
EXHIBIT 76-C How Healthy Snack Preferences Relate to which Forces Motivate Consumers to Snack
EXHIBIT 77-A If You Could Make One Change ...
EXHIBIT 77-B If You Could Make One Change
EXHIBIT 78-A Product Interest ....
EXHIBIT 78-B Snack Products: Areas of Consumer Interest
EXHIBIT 79-A Healthy Attributes
EXHIBIT 79-B Healthy Attributes
EXHIBIT 80-A Retailers Increase Focus on Snacks
EXHIBIT 80-B Retailers Increase Focus on Snacks
EXHIBIT 81-A Snack Merchandising Practices
EXHIBIT 81-B Snack Merchandising practices
EXHIBIT 82-A Package Type: Importance
EXHIBIT 83-A Package Type: Growth Trends
EXHIBIT 82-B Package Type: Importance
EXHIBIT 83-B Package Type: Growth Trends
EXHIBIT 84-A Snack Selection Criteria
EXHIBIT 84-B Snack Selection

Snacking Trends: A World of Opportunity

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