Environmental Sustainability: The Power of Green

International Dairy-Deli-Bakery Association
October 1, 2007
SKU: DDB2264230
License type:
Environmental Sustainability: The Power of Green, investigates the environmental issues we are facing and how “going green” is not only noble, it’s also profitable. Conducted for IDDBA by Willard Bishop, LLC, the study is designed to help educate, encourage, and guide retailers, manufacturers, and suppliers to embrace environmentally-responsible and profitable actions.

It is becoming increasingly evident that governments, businesses, and the general public are beginning to respond to the urgent need for action around global warming and the depletion of our natural resources. It’s also becoming clear that we’re facing an environmental crisis, and future generations will have to pay for our failure to act to reduce pollution levels and ensure our natural resources.

Despite the large, complex environmental issues, many companies are taking steps to address them, and in so doing are able to generate a positive return on investment. Technologies that enable sustainable business practices are providing rapid payback while improving efficiency and reducing costs. Progressive methods of energy production have reached critical mass and achieved economies of scale, making them increasingly competitive with fossil-based fuels—especially as oil prices continue to rise. The government is giving businesses tax breaks and incentives to run their operations with environmental sustainability in mind.

Consumers are on board with the sustainability movement. High gas prices at the pump, Al Gore’s An Inconvenient Truth, and media images of starving polar bears on melting ice caps have made the issue top of mind. Furthermore, evidence shows that consumers will support companies that want to become part of the solution rather than remaining part of the problem.

The study features leading manufacturers, suppliers, and retailers and their innovative “green” initiatives. These case examples show how any size company, in virtually any category, can practice environmental sustainability and benefit from these efforts. These companies view sustainability not only as a business opportunity, but also as the cornerstone of top-line business growth resulting from new and larger markets and stronger ties to customers.

Step by step, the study will guide businesses in starting their own sustainability programs. Several tools are included to help determine your company’s current position and goals. With the purchase of the report you will have access to the online IDDBA Environmental Sustainability ROI Calculator. This user-friendly PC-based tool can be used to determine the net impact of implementing sustainability initiatives. An extensive listing of valuable resources uncovered during the research of this report is also included.