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Consumers In The Deli: Who's In Store?

International Dairy-Deli-Bakery Association
October 1, 2004
SKU: DDB1344486

Abstract Table of Contents Related Reports

This benchmark study looks at where deli items are purchased, where they're consumed, the frequency of eating them at work, at home, in the car and at the store. Data is compared with earlier studies from 1994 and 1999 to show tracking trends, projections and growth opportunities. Attitudes, lifestyle, buying behavior and demographic data are included.

CONSUMER AND RETAILER SURVEY EXECUTIVE SUMMARY: Health Concerns and Health Issues; Shopping Frequencies; Eating Behaviors; Consumption of Specific Deli Products; Prepared Meals; Opinions about Supermarket Deli Characteristics & Services; Product Sales; Marketing; Technology
CHAPTER ONE: INTRODUCTION AND SAMPLE METHODOLOGY: 1.1 Consumer Study: Sample & Methodology ..4; 1.2 The Retailer Study: Objectives, Methodology, and Sample Characteristics; 1.3 A Note on the Data and Reading the Tables 7
CHAPTER TWO: CONSUMER DIETARY HABITS, CONCERNS, AND BEHAVIORS: 2.1 Concern about Nutritional Content of Deli Foods; 2.2 Dietary Concerns; 2.3 Consumer Dietary Behaviors; 2.4 The Carb Factor
CHAPTER THREE: DELI SERVICES AND CHARACTERISTICS: 3.1 Prevalence of Supermarket Service and Self-Service Delis; 3.2 Prevalence of Other Deli Services and Characteristics
CHAPTER FOUR: DELI SHOPPING BEHAVIORS: 4.1 Shopping Frequencies for Deli Products at Various Venues; 4.2 Primary Reasons for Shopping at In-Store Service Delis; 4.3 Primary Reasons for Shopping at In-Store Self-Service Delis; 4.4 Supermarket Deli Food is Fresher than Packaged Foods — Demographic Results; 4.5 Buying More or Less From Supermarket Deli Than Two Years Ago; 4.6 Reasons for Buying Less from Supermarket Deli; 4.7 Shopping & Eating Habits of Supermarket Deli Consumers
CHAPTER FIVE: HOUSEHOLD CONSUMPTION OF VARIOUS DELI ITE: 5.1 Average Consumption — 2004; 5.2 Net Changes in Average Consumption Since 1999; 5.3 Changes in the Percentage Who Never Consume Specific Deli Items; 5.4 Consumption of Specific Deli Products — by Demographics
CHAPTER SIX: PREPARED MEALS: 6.1 Where Prepared Food is Bought That is Eaten at Home but Not Prepared at Home; 6.2 Prevalence of Prepared Meal Shoppers; 6.3 Prepared Food Purchase Drivers
CHAPTER SEVEN: GENERAL SATISFACTION RATINGS: 7.1 Satisfaction with Quality, Variety, and Price of Products Offered at the Supermarket Deli; 7.2 Importance of Various Supermarket Deli Services; 7.3 Satisfaction with Various In-Store Products & Services; 7.4 Performance Gaps — Where In-Store Managers Should First Focus; 7.5 A Demographic Assessment of Importance and Satisfaction Ratings
DELI RETAILER FINDINGS
CHAPTER EIGHT: SELF-SERVICE VS. FULL-SERVICE: 8.1 Percent of Stores with Self-Service Delis; 8.2 Proportion of Sales Coming from Self-Service Deli; 8.3 Square Footage Devoted to Service Deli
CHAPTER NINE: PRODUCT SALES: 9.1 Outlook on Sales; 9.2 Most Popular Variety of Meat Sold at Delis 78; 9.3 Best Selling Meat Styles; 9.4 Sources for Deli Meat Sales; 9.5 Best Selling Prepared Food Items; 9.6 Specialty Products; 9.7 Ranking of Product Categories by Sales Volume
CHAPTER TEN: MARKETING: 10.1 Things Retailers are Doing to Increase Market Share in Service Deli; 10.2 Things Doing to Increase Market Share in Self-Service Deli; 10.3 Successful Promotions; 10.4 What Deli Management is Doing to Increase Customer Traffic; 10.5 How Retailers See Their Competition
CHAPTER ELEVEN: RETAILERS OFFER OPINIONS ON HOW THEY BELIEVE CONSUMERS RATE DELI PRODUCTS AND SERVICES: 11.1 Deli Products & Services; 11.2 Reasons for Shopping Deli
CHAPTER TWELVE: TECHNOLOGY AND EMPLOYEE MATTERS: 12.1 Technology; 12.2 Food Safety Training and Certification
CHAPTER THIRTEEN: CONCLUSION
List of Tables: Executive Summary: Average Times a Week Consumers Eat Deli Foods for These Meal Occasions; Executive Summary: Average Weekly Consumption; Executive Summary: Top Four Purchase Drivers for Prepared Foods; Table 1. Sample Characteristics; Table 2. Use Internet at Home 5; Table 3. Use Internet at Work 6; Table 4. Have Checking Account?; Table 5. Sample Characteristics of Deli Retailers; Table 6. Concerned about Nutritional Content of Deli Foods You Eat; Table 7. What Concerns You Most about the Nutritional Content of Deli Foods?; Table 8. Percent Who Have Made a Serious Effort to Enact the Following Dietary Restrictions; Table 9. Percent Who Have Made a Serious Effort to Enact the Following Health Modifications; Table 10. Prevalence of Supermarket Full-Service and Self-Service Delis; Table 11. Prevalence of Deli Services and Characteristics (1994 to 2004); Table 12. The Importance of Deli Services/Products; Table 13. Frequency of Shopping for Deli Products at Various Venues, 2004; Table 14. Frequency of Shopping at Supermarket Delis (1990-1999); Table 15. Frequency of Shopping at Supermarket Full-Service Delis; Table 16. Frequency of Shopping at Supermarket Self-Service Delis; Table 17. Frequency of Shopping at Supermarket Wall Delis; Table 18. Frequency of Shopping at Non-Supermarket Delis; Table 19. Primary Reason for Shopping at Supermarket Service Delis; Table 20. Primary Reason for Shopping at Self-Service Delis; Table 21. Supermarket Deli Purchases Tend to Be Fresher Than Packaged Foods — by Demographics; Table 22. Buying More or Less from Supermarket Delis Than Two Years Ago; Table 23. Reasons for Buying Less from Supermarket Delis Than Two Years Ago; Table 24. You Usually Shop at the Deli During Your Regular Supermarket Shopping Trip; Table 25. You Sometimes Stop at the Supermarket Just to Pick Up Something from the Deli; Table 26. Frequency of Eating Deli Foods at Home; Table 27. Frequency of Eating Deli Foods at Work; Table 28. Frequency of Eating Deli Foods at the Deli; Table 29. Frequency of Deli Purchases for Specific Meal Occasions; Table 30. Frequency of Purchasing Supermarket Deli Products for Lunch; Table 31. Frequency of Purchasing Supermarket Deli Products for Snacks; Table 32. Average Times a Week Consumers Eat Deli Foods for These Meal Occasions; Table 33. Household Consumption of Various Deli Items — 2004; Table 34. Household Consumption of Various Deli Items — 2004 (continued); Table 35. Changes in Average Weekly Household Consumption of Various Deli Food Items (1990-2004); Table 36. Increases in the Percentage Consuming Specific Deli Items Once a Week or More (1999-2004); Table 37. Percentage Consuming Specific Deli Items Once a Week or More; Table 38. Percentage Who Never Consume Specific Deli Items (Ranked in Ascending 2004 Order — 1994-2004); Table 39. Lunch Meats (sliced-to-order) — Consumption by Demographics; Table 40. Sandwiches — Consumption by Demographics; Table 41. Hot Vegetables — Consumption by Demographics; Table 42. American or Cheddar Cheese — Consumption by Demographics; Table 43. Fresh Green Salads — Consumption by Demographics; Table 44. Turkey Breast — Consumption by Demographics; Table 45. Shaved Meats (very thin slices) — Consumption by Demographics; Table 46. Desserts — Consumption by Demographics; Table 47. Ham — Consumption by Demographics; Table 48. Lean or Low-Fat Meats — Consumption by Demographics; Table 49. Pre-Sliced Packaged Deli Cheese — Consumption by Demographics; Table 50. Chicken Breast — Consumption by Demographics; Table 51. Hot Meat Entreés — Consumption by Demographics; Table 52. Processed Cheese Slices — Consumption by Demographics; Table 53. Fruit Salads — Consumption by Demographics; Table 54. Pre-Sliced Packaged Deli Meats — Consumption by Demographics; Table 55. Chicken (Fried, Broasted, or Barbecued) — Consumption by Demographics; Table 56. Pizza — Consumption by Demographics; Table 57. Pasta/Macaroni Salad — Consumption by Demographics; Table 58. Bologna — Consumption by Demographics; Table 59. Roast Beef — Consumption by Demographics; Table 60. Dips/Spreads — Consumption by Demographics; Table 61. Mexican Foods — Consumption by Demographics; Table 62. Low-Fat or Low-Sodium Cheeses — Consumption by Demographics; Table 63. Italian Foods (Not Including Lasagna or Pizza) — Consumption by Demographics; Table 64. Refrigerated Puddings — Consumption by Demographics; Table 65. Imported Cheeses — Consumption by Demographics; Table 66. Casseroles — Consumption by Demographics; Table 67. Salami — Consumption by Demographics; Table 68. Potato Salad — Consumption by Demographics; Table 69. Rotisserie Chicken — Consumption by Demographics; Table 70. Asian Foods (not including sushi) — Consumption by Demographics; Table 71. Soups from the Deli — Consumption by Demographics; Table 72. Ribs — Consumption by Demographics; Table 73. Lasagna — Consumption by Demographics; Table 74. Party Trays from the Deli — Consumption by Demographics; Table 75. Sushi — Consumption by Demographics; Table 76. Where Food is Usually Bought That is Eaten at Home But Not Prepared at Home; Table 77. Where Food is Usually Bought That is Eaten at Home But Not Prepared at Home — by Demographics; Table 78. Percent Who Buy Prepared Foods from Supermarket Delis; Table 79. Prepared Food Purchase Drivers (1994-2004); Table 80. More Likely to Buy Prepared Food if It was Guaranteed to Be Fresh or You'd Get Your Money Back; Table 81. More Likely to Buy Prepared Foods if Meals Were Healthier; Table 82. They Offered Samples of the Food Before You Purchased It; Table 83. They Occasionally Offer New Things on Their Menu; Table 84. Deli Has Quality Products; Table 85. Deli Offers a Variety of Food Choices; Table 86. Prices are Reasonable at the Supermarket Deli Where You Shop Most; Table 87. Importance of Various Factors When Shopping at the Deli for Food (1999-2004); Table 88. Performance Gap — Ranked from Largest to Smallest Gap in 2004; Table 89. Satisfaction with Cleanliness; Table 90. Satisfaction with Product Freshness; Table 91. Satisfaction with Product Consistency; Table 92. Satisfaction with Safe Food Handling; Table 93. Satisfaction with Taste of Food; Table 94. Satisfaction with Quality; Table 95. Satisfaction with Prompt & Courteous Service; Table 96. Satisfaction with Convenience; Table 97. Satisfaction with Item Availability; Table 98. Satisfaction with Variety of Food Choices; Table 99. Satisfaction with Prices; Table 100. Satisfaction with Being Able to Buy Any Quantity; Table 101. Satisfaction with Brands; Table 102. Satisfaction with Knowledgeable Employees; Table 103. Satisfaction with Visual Appeal; Table 104. Satisfaction with Sales or Money-Saving Specials; Table 105. Satisfaction with Reusable or Resealable Packaging; Table 106. Percent of Stores with Self-Service Deli Department; Table 107. Square Footage Devoted to Service Delis; Table 108. Deli Retailers Assess Consumer Eating; Table 109. Most Popular Variety of Meat Sold in Delis; Table 110. Best Selling Meat Styles in the Service Deli; Table 111. Best Selling Meat Styles in the Self-Service Deli; Table 112. Sources for Deli Meat Sales; Table 113. Best Selling Prepared Food Items; Table 114. Percent of Deli Sales That Come from Specialty Products; Table 115. Ranking of Product Categories by Sales Volume; Table 116. What Retailers are Doing to Increase Service Deli Market Share in Next 3-5 Years; Table 117. What Retailers are Doing to Increase Self-Service Deli Market Share in Next 3-5 Years; Table 118. Most Frequently Used Successful Promotions; Table 119. What Deli Management is Doing to Increase Customer Traffic; Table 120. Primary Reasons Retailers Think Consumers Give for Shopping at Supermarket Service Delis; Table 121. Primary Reason Consumers Give for Shopping at Supermarket Service Delis; Table 122. Use and Intentions for RFID and RSS Technology; Table 123. Percentage of Employees Who are Food-Safety Certified
List of Figures: Concerns; Figure 2. Low-Carbs — Fad or Trend? Retailers Speak Out; Figure 3. Percent Who Shop at Delis Not Located in Supermarkets (1994-2004); Figure 4. Frequency of Deli Purchases for Specific Meal Occasions — Breakfast; Figure 5. Frequency of Deli Purchases for Specific Meal Occasions — Lunch; Figure 6. Frequency of Deli Purchases for Specific Meal Occasions — Dinner; Figure 7. Frequency of Deli Purchases for Specific Meal Occasions — Snacks; Figure 8. Frequency of Asking Deli Clerks About Sell-By or Use-By Dates; Figure 9. Prepared Food Purchase Drivers; Figure 10. Importance of Various Factors When Shopping at the Deli for Food; Figure 11. Importance of Various Factors When Shopping at the Deli for Food (2004-1999); Figure 12. Performance of Delis in Providing Consumers with Various Products and Services; Figure 13. Performance of Delis in Providing Consumers with Varoius Products and Services (2004-1999); Figure 14. Proportion of Sales that Came from Self-Service Delis in Past Two Years; Figure 15. How Retailers See Their Competition; Figure 16. How Important are Various Deli Products and Services: Retailers Guess Consumers’ Opinions

Consumers In The Deli: Who's In Store?

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