Called by BARRON'S "The bible of the MR industry," INSIDE RESEARCH since 1990 reports on the business of MR to its readers in the U.S. and 42 countries worldwide. This confidential monthly newsletter covers news of corporate and research company business activities, personnel changes, financial news, and industry reports about MR in the press. Writing is terse and to the point for busy executives who need to know what's happening now in the MR industry.
IR develops information for those who manage the MR industry and MR departments of clients. Most issues contain special reports, with recent issues covering a 22-year CSM Annual Spending Index in the U.S. and Europe; world's top 25 MR conglomerates; top MR executive hiring compensation; fastest-growing U.S. and global MR companies; and research company advertising and promotion spending.
A 19-year U.S. index tracking the spending growth of Internet spending on MR and ten years for Europe is updated twice a year. IR's roundtable of major U.S. MR buyers give their frank views on a variety of research issues. Industry leaders are questioned closely in IR's Movers & Shakers reports. In the last few years both a MROC Spend Index and an Mobile Phone Spend Index have been initiated.
Major marketing and advertising research conferences are reported, along with news of industry association activities affecting the MR industry. A stock index among 12 public market research companies worldwide - the MR12 - is charted for each issue.
The authors also create the Honomichl Reports, which ranks and profiles the Top 50 U.S. MR firms in the U.S. for the past 39 years and the Global Top 25 MR firms for the past 15 years.
INSIDE RESEARCH was founded by Jack Honomichl, the top authority on the MR industry, who compiles the Honomichl Top 50 and Global Top 25 in AMA's Marketing News. IR's editor and publisher is Larry Gold.
BONUS: New subscribers will receive without charge a copy of the 60-page Honomichl Top 50 report as well as the 42-page Honomichl Global Top 25 report.