Inside Research

Called by BARRON'S "The bible of the MR industry," Inside Research reports on the business of MR to its readers in the U.S. and 34 countries worldwide. This confidential monthly newsletter covers news of corporate and research company business activities, personnel changes, financial news, and industry reports about MR in the press. Writing is terse and to the point for busy executives who need to know what's going on now in the MR industry.

Many issues contain special reports with recent issues covering an 14-year CSM annual index of revenues in the U.S. and Europe, world's top 25 MR conglomerates, top MR executive compensation, fastest-growing U.S.

and global MR companies, and research company advertising and promotion spending.

An 11-year U.S. index tracking the growth of Internet spending on MR and nine years for Europe is updated twice a year. IR's roundtable of major U.S. MR buyers give their frank views on a variety of research issues. Industry leaders are questioned closely in IR's Movers & Shakers reports.

Major marketing and advertising research conferences are reported, along with news of industry association activities affecting the MR industry. A stock index among 14 public market research companies worldwide – the MR14 – is charted for each issue.

Inside Research was founded in 1990 by Jack Honomichl, the top authority on the MR industry, who compiles the Honomichl Top 50 and Global Top 25 in AMA's Marketing News. IR's editor and publisher is Larry Gold.