Branded Organic Baby Foods: New Developments, Global Industry & Market Analysis

Countries covered: Global Organic food is one of the fastest growing sectors in the food industry overall, experiencing double digit growth in most developed markets compared with a 1-2% growth rate for conventional food products. This iRAP study concludes that for nearly all organic baby food products, the global demand is on the increasing side due to the felt need of parents to feed their babies with healthier foods. These organic baby foods cost more when compared to the normal baby food available in the market, but considering the fact that these foods have a “feel good” factor, parents are willing to pay the difference. Also, the market potential for organic products is likely to be greater in markets where demand for organic baby foods is being driven by: growing consumer concern about chemicals in baby food; baby health consciousness; specific dietary and allergy conditions; the perception of organic tasting better; and the desire to get ‘back to “basics.” In terms of identifying market prospects, the report concludes that the key driving factors of global demand are: population; consumer affluence and sophistication; degree of environmental and health consciousness; the safety and integrity of local food supply; and the availability of a local organic industry supply chain. The key constraints to the growth of the organic export industry are: lack of consistent product supply and year-round availability; the price premium, poor eye appeal and shelf presence; inconsistency of product quality; short shelf life; distance to market; and lack of consumer confidence in the authenticity of labels. The present market survey of organic baby food targets seven types of organic baby food - milk and dairy products, infant formula, vegetables and fruits, non-vegetarian blended meals, cereals, biscuits/rusks, and others. The survey covers seven world regions - North America, Europe, Japan, Australia, Argentina, China, and rest of world. Major findings of this report are: Europe and North America will continue to be the largest two markets for organic baby foods, due to increasing awareness of health and environmental issues. Prospective markets for organic baby food products will be in Japan, Continental Europe, the United Kingdom (UK), the US and Southeast Asia. In the long term, China and other Southeast Asian countries will also emerge as growth markets. The global market for organic infant food would have reached $760 million in 2007 and will increase to $2.26 billion by 2012. Among the product categories, infant formula constituted around 38% of the organic baby food products, followed by organic fruits and vegetables, for the year 2007. A similar kind of trend is predicted for 2012, along with a sharp increase in the total market for organic baby food products, with an annual average growth rate of around 23.8%.

Additional Information

SCOPE AND FORMAT

The market data contained in this report quantifies opportunities for organic baby food products. In addition to product types, it also covers the many issues concerning the merits and future prospects of the organic baby food products business. It also covers in detail the economic and regulatory issues regarded by many as critical to the industry’s current state of change. The report provides a review of the organic baby food products industry and its structure, and the companies involved in providing these products. The competitive position of the main players in the organic baby foods market and the strategic options they face are also discussed, as well as such competitive factors as marketing, distribution and operations.

TO WHOM THE STUDY CATERS

The study would benefit the manufacturers and consumers of branded organic baby food products like infant formula, organic milk, organic cereals, organic fruits and vegetables etc. Since, there is a growing trend in the use of organic baby food products, this report can serve as a guide for both small start-up companies in this area and for future players.

This study provides a technical overview of branded organic baby food products, especially recent technology developments and existing barriers. Therefore, audiences for this study include marketing executives, business managers and other decision-makers in baby food products.

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