Twitter Recent Media Coverage, January 2010

For a company only founded in 2006, Twitter has not only gone mainstream and viral, it has upended everyone's assumptions about the influence of social networking. 'The kids' aren't the ones who took to Twitter in a big way. In fact, some media reports say that teens don't even think it is cool. Journalists and politicians were early adopters of 'microblogging' as a way to put out the word of breaking news or campaign events, and Twitter's strongest market penetration is among professionals in their 30s and 40s. But one thing that Twitter has not yet figured out is how to make money--which has not kept a host of other companies from rushing in to use Twitter as a marketing tool. Now that everyone has heard of it, how will Twitter capitalize on its enormous potential? This TecTrends Reporter, which tracks citations to Twitter across a wide array of media coverage, provides insights in the evolution of the Twitter phenomenon.

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