Microsoft Recent Media Coverage, December 2009

It is not quite so popular to hate Microsoft any more. This is a mixed blessing for the Redmond firm--people no longer see it as the Borg, but some wonder if its day has passed. Google, social media, and cloud computing are the new masters of the universe, while Apple is back and roaring. But never count Microsoft out. The world still mostly runs Windows, and after the Vista fiasco, Windows 7 is getting good reviews. Microsoft's 'decision engine,' Bing, takes aim at Google's dominance of search, and its Azure cloud operating system takes aim at cloud computing. But a move into the cloud will force Microsoft to completely change its business model ('upgrade your software now!'), and so far Microsoft is nowhere in the fast growing mobile computing scene. This TecTrends Reporter keeps you abreast of where Microsoft is and where it's going, offering a broad range of citations from a wide range of print and online media.

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