Apple Recent Media Coverage, January 2010

From its founding in 1976, Apple has billed itself as the iconoclast among high-tech companies. The company's Macintosh computers emphasized aesthetics and ease of use in stark contrast to the stodgy black boxes made by its competitors. Its iPod digital media players and iTunes stores permanently changed the way music and other media are purchased and consumed. Most recently, with the enormous success of Apple's ground-breaking iPhone, Apple has become a major player in the wireless communications sector. Still, despite its current successes, the company's history of innovation has been checkered by periods when Apple seemed to lose its sense of direction. And while Fortune Magazine hailed Apple in 2009 as the most admired company in the world, many others have expressed criticism of the company's inflated pricing, anti-competitive practices, and proprietary platforms. What are the challenges facing today's Apple? Can it sustain its rapid expansion into consumer electronics and media distribution? And what does the future hold for Apple's original computer hardware and software business? This TecTrends Reporter, which tracks citations to Apple across a wide array of media coverage, provides insights into these and a range of other important questions.

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