Overview
- Transformation is often associated with carriers changing internal processes, structure, or infrastructure to fundamentally change the way they operate.
- But providing customers with value added services that can transform their lives, livelihoods, and the way they work is often easier, faster, and more impactful in the short term.
- What is interesting is that emerging market operators have the best opportunity to affect significant positive change in their customers’ lives, as simple SMS and WAP are sufficient in bringing services which improve job prospects, incomes, and health.
- This is how we have approached ‘transformation’ for this report, and we bring you case studies from around the globe highlighting the impact operators are making in people’s daily social and work lives.
How will this research help you:
- Provide concrete examples of innovative new services and their respective takeup
- Illustrate how services can make profound changes to people’s everyday lives
- Generate ideas and insights to help contextualize services for your markets
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.
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- The use of mobile VAS as a transformational tool Executive Summary - PowerPoint file (18 Slides)
- The use of mobile VAS as a transformational tool
- Innovation providing value-added services for the masses
- Fig. 1: Asia Pacific, subscriptions by technology, 2008-2015
- Fig. 2: Asia Pacific, subscription penetration, per head GDP and revenues, 2010
- Fig. 3: Asia Pacific, selected mobile operators' value-added services
- Case Study: CellBazaar
- Fig. 1: CellBazaar’s simple SMS and WAP interfaces
- Fig. 2: CellBazaar’s total users and sellers
- Fig. 3: CellBazaar’s market segments; retail agricultural category
- Fig. 4: CellBazaar’s Agri-Retail subcategories
- Case study: AppLab Indonesia
- Fig. 1: Rumah Pulsa supply chain
- Fig. 2: A village phone operator in front of Rumah Pulsa marketing material
- Case study: Bakrie Telecom’s Hape Esia Musik mobile music service
- Fig. 1: Indonesia, mobile subscriptions, by operator, 2006-2010
- Fig. 2: Marketing for Bakrie Telekom’s Hape Esia Musik
- Fig. 3: Hape Esia Musik SWOT
- Mobile data sparks a revolution
- Fig. 1: Mobile penetration, mobile revenues and per capita GDP for selected markets
- Fig. 2: Middle East and Africa, subscription breakdown by technology generation, 2010-2015
- Case study: Roshan Telemedicine
- Fig. 1: Roshan's telemedicine network
- Fig. 2: Afghanistan, cases treated in Bamyan’s hospitals, 2007-2009
- Fig. 3: Medical training results
- Fig. 4: Roshan telemedicine strategy SWOT analysis
- Case study: Orange Money’s role in transforming the customer experience and business model
- Fig. 1: Orange’s African footprint
- Fig. 2: Orange markets with good potential for mobile money services
- Fig. 3: Africa, banking services likely to be used by each market segment, in order of priority
- Fig. 4: Telecoms distribution-network model
- Fig. 5: Africa, value of remittances originating internationally, by country, 2010
- Fig. 6: Mobiquity highlights and key services
- Fig. 7: Operational benefits of Orange Money
- Fig. 8: Orange Money SWOT
- Case study: English-language-learning mobile platform Kantoo
- Fig. 1: Brazil, market share by operator, 1Q09-4Q10
- Fig. 2: Vivo Kantoo marketing
- Fig. 3: Latin America, Kantoo’s presence
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