Utility VAS: Successful mobile data tools transforming daily life

Overview

• Transformation is often associated with carriers changing internal processes, structure, or infrastructure to fundamentally change the way they operate.
• But providing customers with value added services that can transform their lives, livelihoods, and the way they work is often easier, faster, and more impactful in the short term.
• What is interesting is that emerging market operators have the best opportunity to affect significant positive change in their customers’ lives, as simple SMS and WAP are sufficient in bringing services which improve job prospects, incomes, and health.
• This is how we have approached ‘transformation’ for this report, and we bring you case studies from around the globe highlighting the impact operators are making in people’s daily social and work lives.

• Provide concrete examples of innovative new services and their respective takeup
• Illustrate how services can make profound changes to people’s everyday lives
• Generate ideas and insights to help contextualize services for your markets