Outlook for Mobile VAS in India

Summary:

The focus of mobile VAS in India is moving away from entertainment content towards deploying utility services. This is expanding the mobile VAS value chain and many new players have started to emerge, particularly in m-commerce, m-health, m-education and m-governance.

Overview:

The report Outlook for Mobile VAS in India provides a comprehensive assessment and analysis of India’s current mobile data services market and forecasts the expected growth of the market over the next five years. It discusses the key market trends and the growth potential of different mobile VAS and provides five-year forecasts (2011-2016) for mobile messaging, music, games, images, Video/TV, mobile Internet/ broadband, mobile payments/ banking and mobile social networking revenues in India.

In particular, the report looks at the growing market for mobile utility services in India and discusses the emergence of new value-chain players in segments including m-commerce, m-health, m-education and m-governance. It also evaluates the growth potential of the OTT (over-the-top) mobile VAS market in India, considering the expanding value chain, growth of smartphone adoption, and greater availability of 3G, 3.5G and 4G services in the next five years.

The report also discusses the evolving strategy of Indian mobile operators, handset vendors and VAS technology companies and provides recommendations for achieving future market growth.

Countries covered: India