Overview
LTE: Early Mover Strategies will offer key insights into the advantages and disadvantages of launching LTE early. The analysis provides an in-depth examination of how and why some operators have chosen to launch this 4G technology ahead of their rivals. The research looks at the barriers and drivers for launching LTE early and identifies the benefits and disadvantages of doing so.
The research covers LTE strategies in the world’s largest multi-LTE operator market, Sweden, offering a unique insight into how new entrants can position themselves relative to the incumbents’ LTE services. It also looks at how operators are positioning LTE services relative to 3G; LTE marketing and pricing; network rollout strategies; LTE/ 3G network integration challenges; LTE network strategies - integration challenges and voice dilemmas; as well as details of some early LTE subscriber uptake.
How will this research help you:
- Answer why operators have launched LTE early.
- Answer how they launched LTE.
- Look at early findings from operators that have launched LTE.
- Examine barriers and drivers for launching LTE early.
- Highlight different LTE launch strategies.
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.
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- Contributing Analysts
- Multi-operator LTE markets: An early look at competition between LTE operators
- Fig. 1: Telia’s 4G coverage
- Fig. 2: Sweden, mobile operators’ LTE discount strategy, Apr-11
- Fig. 3: Sweden, mobile operators’ 3G and 4G branding, Apr-11
- Fig. 4: LTE strategies of Verizon Wireless and Metro PCS
- Fig. 5: Sweden, LTE vs. 3G subscriptions, by operator, 2011-2015
- Fig. 6: The value and importance of service changes to end users over time as competition increases and the service is commoditized
- Fig. 7: Options for LTE challengers that are not based on price
- LTE early mover strategies
- Fig. 1: LTE commercial launches by network, 1Q11
- Fig. 2: Strategic goals and threats for LTE first-movers
- Fig. 3: Operators position LTE to increase revenues
- Fig. 4: Main strategic drivers for early-to-market LTE operators
- Fig. 5: Competitive advantages for operators launching LTE first
- Fig. 6: TeliaSonera’s LTE rollout roadmap
- Fig. 7: Verizon’s LTE rollout roadmap
- Fig. 8: Vodafone Germany’s LTE roadmap, 2010-2011
- Fig. 9: Selected operators’ LTE plans, Apr-11
- Fig. 10: TeliaSonera Norway (Netcom), evolution of LTE price plans, 4Q10 vs. 2Q11
- Fig. 11: Options for operators to differentiate LTE from 3G
- Fig. 12: Vodafone LTE advertisement, Oct-10
- Fig. 13: Operators' LTE branding
- Fig. 14: Telenor Sweden, LTE coverage map, Mar-11
- Fig. 15: Global, LTE launch forecasts, 2009 to 2014 and beyond
- Fig. 16: LTE SWOT
- LTE: New pricing and business opportunities can combine to create new revenue streams
- Fig. 1: What is your primary motivation for deploying LTE?
- Fig. 2: Example of LTE pricing opportunities
- Fig. 3: LTE pricing options
- Fig. 4: LTE service value chain
- Fig. 5: Which service or application will drive the greatest volume of traffic on LTE networks?
- Fig. 6: Will a wholesale strategy be essential for all operators offering LTE?
- Fig. 7: Unique, wholesale-only business model
- Fig. 8: Selected enterprise LTE deployments to date
- Fig. 9: TDD-LTE outlook based on Informa’s LTE survey
- Fig. 10: TD-LTE outlook based on Informa’s LTE survey: The status of the LTE ecosystem
- Fig. 11: Will the transition to LTE result in consolidation of the total number of networks operated within each market?
- Case study: CSL’s LTE strategy
- Fig. 1: Data revenues by operator, 3Q09-3Q10
- Fig. 2: Hong Kong, mobile subscriptions by operator, 4Q08-4Q10
- Fig. 3: Hong Kong, BWA-license auction, Jan-09
- Fig. 4: CSL spectrum
- Fig. 5: CSL, total income and EBITDA margin, 1H08-2H10
- Fig. 6: CSL, capex and capex as a % of total income, 1H08-2H10
- Fig. 7: CSL’s LTE SWOT analysis
- Case study: Cyfrowy Polsat, the first LTE MVNO
- Fig. 1: Telecoms investment holdings of Zygmunt Solorz-Zak and Roman Karkosik, Dec-10
- Fig. 2: Poland, key frequency spectrum of Solorz-Zak mobile subsidiaries, 2007-2009
- Fig. 3: Details of Mobyland and Centernet signed letter of intent to share telecommunications resources, Aug-09
- Fig: 4: Cyfrowy Polsat, timeline of telecoms service launches, 1992-2011
- Fig. 5: Cyfrowy Polsat LTE and HSPA+ data-transfer-speed advertisement, Jan-11
- Fig. 6: Polkomtel, significant retail developments, 2004-2010
- Fig. 7: Cyfrowy Polsat LTE trial advertisement, Jan-11
- Fig. 8: Cyfrowy Polsat, details of the LTE mobile broadband trial service
- Fig. 9: Cyfrowy Polsat's first LTE1800MHz USB modem
- Fig. 10: Cyfrowy Polsat's Huawei USB E398 modem
- Fig. 11: Cyfrowy Polsat's Magnetic Antenna
- Fig. 12: Cyfrowy Polsat’s LTE deployment SWOT analysis
- Fig. 13: Cyfrowy Polsat's key LTE1800MHz network coverage expansion plans, 2010 and 2011
- Case study: Metro PCS’s LTE launch
- Fig. 1: Specifications of Metro PCS LTE handsets
- Fig. 2: Metro PCS LTE SWOT analysis
- Case study: Tele2 Sweden’s LTE launch
- Fig. 1: Sweden, 800MHz auction
- Fig. 2: Tele2, capex, 1Q09-4Q10
- Fig. 3: Tele2, EBITDA margin, 1Q09-4Q10
- Fig. 4: Tele2 LTE marketing
- Fig. 5: Tele2 mobile broadband pricing, Mar-11
- Fig. 6: Sweden, LTE price plans, Mar-11
- Fig. 7: Telia, DSL pricing, Mar-11
- Fig. 8: Tele2 LTE SWOT analysis
- Case study: Telia’s LTE launch
- Fig. 1: Telia mobile broadband tariffs, Apr-11
- Fig. 2: Telia’s 4G website marketing
- Fig. 3: Telia LTE SWOT analysis
- Case study: Verizon Wireless’ LTE rollout
- Fig. 1: Verizon’s LTE vendors
- Fig. 2: Verizon’s 4G deployment plan
- Fig. 3: Verizon’s LTE ecosystem
- Fig. 4: Verizon's LTE price plans (non-smartphone) compared with 3G price plans, 2Q10
- Fig. 5: Evolution of Verizon's 3G/ 4G mobile device price plans, 1Q10 and 2Q10
- Fig. 6: Verizon Wireless’ LTE rollout SWOT analysis
- Case study: Vodafone Germany’s LTE strategy
- Fig. 1: Vodafone Germany’s LTE timeline
- Fig. 2: Vodafone Germany’s LTE-4G Turbo Internet services
- Fig. 3: Vodafone Germany: LTE prices, speed and capacity, Apr-11
- Fig. 4: Vodafone Germany's LTE strategy SWOT analysis
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