Overview
Although the global recession has impacted the volume of mobile handsets in recent years, this trend has not been seen in equal measure across all segments. While demand on the mid-tier fell away, sales of new smartphones has grown, due largely to consumer demand and mobile operators’ focus on increasing smartphone penetration.
Now in its 12th Edition, Future Mobile Handsets is the definitive guide to the worldwide handset market and provides an in-depth analysis of mobile handset device trends, key industry issues, market segmentation, advances in hardware technology and software solutions, and comprehensive market data and five-year forecasts.
- Some of the current industry-critical issues covered in this new edition include: Just how much has the global recession affected the outlook for handset sales volume?
- Who are the major players in the handset value chain and why?
- What are the latest segmentation trends and strategies?
- Where could opportunities from the global downturn emerge? What are the prospects for the emerging markets?
- Which features, technology and software are offering a competitive edge?
- How will the average cost of goods (COGs) across the whole mobile handset market affect average selling price and margins?
For over a decade senior executives have relied on our unrivalled coverage, in-depth analysis and reliable forecasts as their preferred information source on the market.
This research will help you:
- Operators Understand how the handset manufacturers are segmenting the market and how this aligns with your customers and markets
- Review the emerging features and functionality, their impact on network traffic and the revenue-generating opportunities
- Analyse which handsets and manufacturers should be an essential part of your portfolio.
- Handset manufacturers Review your manufacturing and out-sourcing strategies by looking at the strategies being employed by your competitors. Establish the market best practice
- Establish your competitive position through a thorough review of the significant players
- Align your five-year strategy and sales projections with the latest market estimates.
- Component and software suppliers Understand the challenges that the handset manufacturers and operators face and ensure your business is aligned
- Align your long-term sales projections with accurate global estimates
- Review your research and development strategy with market demand
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.
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- Future Mobile Handsets: 12th edition Executive Summary - PowerPoint file (52 slides)
- Future Mobile Handsets 12th edition forecasts - Excel file
- Future Mobile Handsets 12th edition vendor SWOTs - Excel file
- Future Mobile Handsets 12th edition ASP and COG forecasts - Excel file
- Future Mobile Handsets (12th edition): Executive summary
- Fig. 1: Mobile technology evolution paths
- Fig. 2: Global mobile subscribers, by region, 2009-2015
- Fig. 3: Global mobile subscriber* penetration, by region, 2009-2015
- Fig. 4: Global mobile handset sales, by region, 2009-2015
- Fig. 5: Global mobile handset sales, by technology generation groups, 2009-2015
- Fig. 6: Changes in consumer requirements for mobile handsets
- Fig. 7: Global handset sales and market share by leading vendors, 2007 to Jan-Sep 2010
- Fig. 8: Global, selected handset feature penetration rates, 2009-2015
- Fig. 9: Global smartphone sales, 2009-2015
- Fig. 10: Global smartphone sales, by OS type, 2009-2015
- Fig. 11: Global value of the mobile handset chipset market, 2009-2015
- Fig. 12: Battery technology roadmap, 1960-2015
- Fig. 13: Global, mobile handset sales, by number of colors supported by the display, 2009-2015
- Fig. 14: Global mobile handset ASP, 2009-2015
- Fig. 15: Global, mobile handset market value, smartphones vs. nonsmartphones, 2009-2015
- The roadmap towards broadband-speed mobile networks: LTE is expected to stimulate handset sales in the mid-term
- Fig. 1: Mobile network generations and deployment timelines
- Fig. 2: Mobile network generations
- Fig. 3: Mobile technology evolution paths
- Fig. 4: Global 1xEV-DO Revision A deployments, Jun-10
- Fig. 5: Global, commercial HSPA+ deployments, Jun-10
- Fig. 6: Comparison of Evolved HSPA and LTE
- Mobile subscribers to hit nearly 5 billion by 2015
- Fig. 1: Global mobile subscribers, 2009-2015
- Fig. 2: Global mobile subscribers, by region, 2009-2015
- Fig. 3: Global mobile subscriber penetration, by region, 2009-2015
- Fig. 4: Global mobile subscriber penetration, by region and major market, 2009-2015
- Fig. 5: Global top 10 investors and operators by proportionate equity subscriptions, by region, Jun-10
- Fig. 6: Global mobile subscribers, by technology generation, 2009-2015
- Still room for subscriber growth in global regions
- Fig. 1: North America mobile subscribers, by country and technology generation, 2009-2015
- Fig. 2: Latin America mobile subscribers, by technology generation, 2009-2015
- Fig. 3: Asia Pacific mobile subscribers, by main markets and technology generation, 2009-2015
- Fig. 4: Europe mobile subscribers, by technology generation, 2009-2015
- Fig. 5: Africa and the Middle East mobile subscribers, by technology generation, 2009-2015
- Three-quarters of global subscriptions now on prepaid services
- Global, prepaid penetration of the mobile customer base, by region, 2003-3Q10
- Mobile handset volume sales set to trend back in 2011
- Global mobile handset sales, by region, 2009-2015
- North America 3.5G handset sales to lead market from 2011
- Fig. 1: North America, mobile handset sales, by technology group, 2009-2015
- Fig. 2: US, mobile handset sales, by technology group, 2009-2015
- Fig. 3: Canada, mobile handset sales, by technology group, 2009-2015
- Latin America handset sales showing signs of underlying saturation
- Fig. 1: Latin America, mobile handset sales, by technology group, 2009-2015
- Fig. 2: Brazil, mobile handset sales, by technology group, 2009-2015
- Asia Pacific handset sales fail to escape ravages of the downturn but a rapid and prolonged recovery is expected
- Fig. 1: Asia Pacific, mobile handset sales, by sub-region, 2009-2015
- Fig. 2: Asia Pacific, mobile handset sales, by technology group, 2009-2015
- Fig. 3: Japan, mobile handset sales, by technology group, 2009-2015
- Fig. 4: China, mobile handset sales, by technology group, 2009-2015
- Fig. 5: South Korea, mobile handset sales, by technology group, 2009-2015
- Fig. 6: India, mobile handset sales, by technology group, 2009-2015
- Fig. 7: Rest of Asia Pacific, Developed, handset sales, by technology group, 2009-2015
- Fig. 8: Rest of Asia Pacific, Developing, handset sales, by technology group, 2009-2015
- Europe’s mobile handset market crippled by economic recession but strong 3.5G handsets sales set to lead recovery
- Fig. 1: Europe, mobile handset sales, by technology group, 2009-2015
- Fig. 2: Western Europe mobile handset sales, by technology group, 2009-2015
- Fig. 3: Eastern Europe, mobile handset sales, by technology group, 2009-2015
- Fig. 4: Russia, mobile handset sales, by technology group, 2009-2015
- Africa and the Middle East mobile handset sales are driven by 2.5G in the short term, but forecast to move quickly to 3.5G
- Fig. 1: Africa and the Middle East, mobile handset sales, by technology group, 2009-2015
- Fig. 2: Africa, mobile handset sales, by technology group, 2009-2015
- Fig. 3: Middle East, mobile handset sales, by technology group, 2009-2015
- Volume sales of HSDPA handsets to lead market from 2012
- Fig. 1: Global mobile handset sales, by technology generation groups, 2009-2015
- Fig. 2: Global mobile handset sales, by main technology family, 2009-2015
- Fig. 3: Global GSM family mobile handset sales, by technology, 2009-2015
- Fig. 4: Global CDMA family mobile handset sales, by technology, 2009-2015
- Fig. 5: China, TD-SCDMA mobile handset sales, 2009-2015
- Fig. 6: Global, LTE mobile handset sales, by region, 2011-2015
- Shortage of key handset components will continue into 2011
- Smartphone popularity, fuelled by their appearance in the prepaid sector, is obliging a segmentation rethink
- Fig. 1: Consumer segmentation principles
- Fig. 2: Mobile handset segmentation by consumer lifestyle
- Fig. 3: Changes in consumer requirements for mobile handsets
- Fig. 4: Average selling price and minimum selling price for handsets, by feature set, 2009 and 2015
- Fig. 5: Global mobile handset sales, by technology segmentation, 2009-2015
- Smartphone specialists break into the “Top Five” handset vendors demonstrating how much the market has changed
- Fig. 1: Global handset sales, 1998-2010
- Fig. 2: Global handset sales and market share by leading vendors, 2007 to Jan-Sep 2010
- Nokia’s restructuring pain must deliver growth prospects
- Fig. 1: Nokia shipments, 2006-3Q10
- Fig. 2: Nokia, ASP and operating margin, 2006-3Q10
- Fig. 3: Nokia SWOT analysis
- Motorola’s shift to smartphone strategy paying dividends
- Fig. 1: Motorola sales volume, 2006-3Q10
- Fig. 2: Motorola SWOT analysis
- Samsung addressed its long-term smartphone weakness in 2010 and the Google
Nexus S will strengthen its Android portfolio for 2011
- Fig. 1: Samsung, shipments, 2006-3Q10
- Fig. 2: Samsung, ASP and operating margin, 2006-3Q10
- Fig. 3: Google Nexus S
- Fig. 4: Samsung SWOT analysis
- Sony Ericsson’s change in fortunes propelled by improved product mix and smartphone sales
- Fig. 1: Sony Ericsson, mobile handset shipments, 2006-3Q10
- Fig. 2: Sony Ericsson SWOT analysis
- LG’s smartphone weakness is undermining company profitability
- Fig. 1: LG shipments, 2006-3Q10
- Fig. 2: LG, ASP and operating margin, 2006-3Q10
- Fig. 3: LG SWOT analysis
- Smaller mobile handset vendors begin challenge for share across all segments and price tiers
- Apple soars to fourth in smartphone market
- Apple iPhone sales volume, 2007-2010
- High Tech Computer (HTC) sales volume doubles in 2010 as Android takes hold
- HTC handsets sales volume, 2006-2010
- Huawei’s branded-device strategy relies on Android and operator acceptance
- Huawei Technologies structure
- ZTE looks to the smartphone market for medium-term growth
- ZTE handset shipments, 2007-1H10
- Research In Motion (RIM) subscriber base tops 50 million as Blackberry looks to break further into the consumer market
- RIM handset sales and BlackBerry subscriber base, 1QFY09 to 2QFY11
- Cameraphones drive into lower handset tiers and show signs of perceptible usage to stimulate interactive applications market
- Fig. 1: Share of cameraphone models launched, by megapixels, 2007 to Jan-Sep 2010
- Fig. 2: Global cameraphone sales, 2009-2015
- Sales for mobile video-capable handsets are growing in tandem with 3G+ rollout and popularity of online content
- Global, mobile video handset sales, 2009-2015
- Mobile broadcast television prospects rekindled by analog standards and the emerging markets
- External memory slots
- Global, sales for mobile handsets with external memory slots, 2009-2015
- Bluetooth to increase penetration across mobile handset segments as low power version takes to the market
- Fig. 1: Bluetooth low-energy technology
- Fig. 2: Global, Bluetooth mobile handset sales, 2009-2015
- Near Field Communication looks set to finally fulfil expectations in 2011
- WLAN data off-load opportunities helps stimulate rise in WLAN-capable mobile handsets
- Global, dual mode WLAN-enabled mobile handset sales, 2009-2015
- GPS for mobile handsets and devices
- Fig. 1: Overview of available positioning determining technologies
- Fig. 2: Global, GPS-enabled handset shipments, 2009-2015
- Mobile handset vendors adapting the OS landscape
- Mobile-OS-market segmentation, definitions and market dynamics
- Segmentation of handset-OS platforms and application environments by openness
- In the race for smartphone platform success, pressure on iOS is rising
- Smartphones forecast to take increasing share of mobile handset market
- Fig. 1: Global smartphone sales, 2009-2015
- Fig. 2: Global smartphones sales, by region, 2009-2015
- Fig. 3: Global smartphone sales penetration of total sales, by region and sub-region, 2009-2015
- Fig. 4: Operating systems defined by platform type
- Fig. 5: Global smartphone sales, by OS type, 2009-2015
- Advances in mobile processing technology
- Fig. 1: CPU power consumption vs. processing speed for different architectures and silicon technologies
- Fig. 2: Detailed architecture of a multicore processor
- Fig. 3: Early ARM-based multicore processors targeting smartphones and portable devices
- Fig. 4: Multimedia applications performance: Integration vs. software on hardware
- Fig. 5: Attributes of different ARM architectures and implementations
- Fig. 6: ARM processor licensees by architecture version and type, up to 1H10
- Fig. 7: SWOT analysis for ARM’s RISC-based processors
- Mobile wireless modems and chipsets
- Fig. 1: Different network evolution paths
- Fig. 2: Market positioning of the leading handset chipset suppliers
- Fig.3: Single-chip vs. separate processing components by handset market tier
- Fig. 4: Global sales of devices embedding a separate applications processor from the baseband, 2009-2015
- Fig. 5: Major differences between System on Chip (SoC) and System in Package (SiP) architectures
- Fig. 6: Global value of the mobile handset chipset market, 2009-2015
- Fig. 7: Revenue share of the leading mobile chipset manufacturers, 1H10
- Fig. 8: The average value of chipset components per device: Smartphones vs. non-smartphones, 2009-2015
- Qualcomm: The road towards chipset integration
- Fig. 1: Qualcomm’s business model
- Fig. 2: Qualcomm product portfolio and roadmap
- Fig. 2: Snapdragon platform split by generation and examples of enabled devices
- Texas Instruments is focusing on multimedia processing and no longer investing in baseband
- Fig. 1: Market opportunities for different TI chipsets
- Fig. 2: Texas Instruments: roadmap of the OMAP generations and their technology specifications
- The performance of WLS, formerly of Infineon - what has Intel inherited?
- Intel’s WLS chipset product portfolio in 2010 and roadmap
- Broadcom in the mobile chipset market
- Fig. 1: Broadcom business model
- Fig. 3: Broadcom chipset product portfolio and segmentation
- ST-Ericsson ranks third in mobile chipset supply but business is not profitable yet
- Fig. 1: ST-Ericsson product portfolio
- Fig. 2: ST-Ericsson’s platform roadmap
- Fig. 3: ST-Ericsson business model
- Segmentation of embedded storage in the mobile handsets market
- Global, mobile handset sales, by feature set segment and embedded storage memory footprint, 2009-2015
- Mobile handset screen technology analysis and forecasts
- Fig. 1: Global, mobile handset sales, by feature set segment and the number of colors supported by the display, 2009-2015
- Fig. 2: Common mobile display sizes and resolutions worldwide, 2005-2010
- Fig. 3: Global, mobile handset sales, by feature set segment and display resolution, 2009-2015
- The challenges facing battery longevity in the mobile handset market
- Fig. 1: Battery capacity versus mobile applications and services demand
- Fig. 2: Battery technology attributes and pricing
- Fig. 3: Global, mobile handset sales, by feature set segment and battery capacity, 2009-2015
- Fig. 4: Battery technology roadmap, 1960-2015
- Mobile handset hardware and software requirements by market segment
- Fig. 1: Main components and variables used for estimating the total cost of the device and the ASP
- Fig. 2: Trends in terminal software BOM*, wireless royalties and IPR costs, 2009-2015
- Fig. 3: Global average hardware requirements by mobile handset segment, 2009-2015
- Fig. 4: Handset hardware and software components
- ASPs and mobile handset costs by market segment
- Global, average sale price and cost breakdown, basic phone volume sales, 2009-2015
- Global, average sale price and cost breakdown, low-feature phone volume sales, 2009-2015
- Global, average sale price and cost breakdown, feature-rich phone volume sales, 2009-2015
- Global, average sale price and cost breakdown, low-end smartphone volume sales, 2009-2015
- Global, average sale price and cost breakdown, high-end smartphone volume sales, 2009-2015
- Global, average sale price and cost breakdown, total handset volume sales, 2009-2015 (mil.)
- ASP analysis by feature set and region
- Fig. 1: Global, mobile handset ASP, by market segment from basic phone to high-end smartphone, 2009-2015
- Fig. 2: Global mobile handset market value, by region, 2009-2015
- Fig. 3: Global mobile handset market value, by feature set, 2009-2015
- Low-cost handsets from ULC to value feature-phones and smartphones
- Handsets' minimum and average sale prices, by feature set, 2009-2015
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