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Congestion up ahead? Internet traffic and service forecasts, 2010-2015

Informa Media and Telecom
March 1, 2011
SKU: INFM6201212

Abstract Table of Contents Related Reports

Consumer behaviour online has changed significantly over the last 15 years as connection speeds have increased and innovative new services continue to be developed and launched. Over a five year period, our research forecasts the growth of users, usage and traffic for 20 individual service categories, and revenues for 10 of those categories, breaking down the different types of usage and identifying key trends.

Overview:

It should be of no surprise that Internet traffic continues to rise globally, driven by bandwidth hungry applications and services, such as video, file sharing and cloud-based services, as well as the continued growth in Internet users. Through our research into Internet traffic we have analysed the different types of internet usage globally, building regional and country-level profiles.

Our analysis has illustrated that the ‘typical consumer’ differs greatly country-by-country. For example, South Korea and Japan are often grouped together due to their status as homes of “super-fast” broadband. However, the types of services accessed in each country couldn’t be any more different. Our research identifies a number of other important trends over the five-year forecast period, including the changing face of online piracy, the role of social gaming and the increasing importance of online video on to connected devices beyond the PC.

By understanding what services will consume bandwidth and generate revenues over the next five years, users of this analysis will be able to look at which services could offer revenue generation opportunities, as well as help them understand more about the network equipment, software and strategies they should employ to ease the strain. In addition, you can also benchmark usage of your own network against our predictions.

This research will help you:

Plan your investment in networks and infrastructure with lower risk
Understand what services are key to your users now and in the future
Benchmark usage of your network
Model demand for different services
Predict where the global traffic hotspots will be

Special offer - Games and Music bundles

Informa Telecoms & Media is offering 2 report bundles, a Games bundle and a Music bundle, designed specifically for those in the games and music industries

Each bundle will contain:

An Excel interactive forecasting tool, which includes all the music or gaming forecast data for all 13 countries and 8 regions included in the main report
The written games or music analysis from the main report
The executive summary, featuring overall traffic and service trends for all service categories and markets
A PowerPoint presentation, highlighting some of the key data points, trends and findings of the report

Each report pack contains:

An Excel-based interactive forecasting tool, allowing users to easily access and drill down into the forecast data, and present it an easily understandable, visually attractive manner
A PowerPoint presentation, highlighting some of the key data points, trends and findings of the report
A written report, in hard-copy or PDF format, featuring further service and country analysis

Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.

Internet traffic and services: Global summary and forecasts: Fig. 1: Global, Internet traffic, 2010-2015; Fig. 2: Global, Internet traffic, share by region, 2015; Fig. 3: Global, average Internet traffic per user per month, 2010; Fig. 4: Global, Internet traffic, by service type, 2010-2015
Internet service and traffic trends: E-mail: Fig. 1: Global, e-mail users and penetration of Internet users, 2010-2015; Fig. 2: Global, e-mail users, by region, 2010-2015; Fig. 3: Global, e-mail users, regional market shares, 2010 and 2015; Fig. 4: Global e-mails sent or received, 2010-2015; Fig. 5: Global e-mail traffic, 2010-2015; Fig. 6: Global e-mail traffic, by region, 2010-2015; Fig. 7: Global, e-mail, share of Internet traffic, 2010-2015; Fig. 8: Changing e-mail habits; Fig. 9: New Hotmail features, May-10; Fig. 10: Global, average number of e-mails opened or received per user per year, 2010-2015; Fig. 11: E-mail, conservative and aggressive forecast assumptions
Internet service and traffic trends: Video communications: Fig. 1: Global, video communications, total users and penetration of Internet users, 2010-2015; Fig. 2: Global, video communication users, by region, 2010-2015; Fig. 3: Global, video communications users, regional penetration, 2010 and 2015; Fig. 4: Global, video calls made, 2010-2015; Fig. 5: Global, video communications traffic, 2010-2015; Fig. 6: Global, video communications traffic, by region, 2010-2015; Fig. 7: Global, video communications, share of Internet traffic, 2010-2015; Fig. 8: Video communications, conservative and aggressive forecast assumptions
Internet service and traffic trends: VoIP: Fig. 1: Global, VoIP, total users and penetration of Internet users, 2010-2015; Fig. 2: Global, VoIP users, by region, 2010-2015; Fig. 3: Global, VoIP users, regional penetration, 2010 and 2015; Fig. 4: Global, VoIP calls made or received, 2010-2015; Fig. 5: Global, VoIP traffic, 2010-2015; Fig. 6: Global, VoIP traffic, by region, 2010-2015; Fig. 7: Global, VoIP, share of Internet traffic, 2010-2015; Fig. 8: Skype, registered, connected and paying users, 4Q07-2Q10; Fig. 9: Skype, connected users by region, 2Q10; Fig. 10: VoIP, conservative and aggressive forecast assumptions
Internet service and traffic trends: Instant messaging: Fig. 1: Global, IM, total users and penetration of Internet users, 2010-2015; Fig. 2: Global, IM users, by region, 2010-2015; Fig. 3: Global, IM users, regional penetration, 2010 and 2015; Fig. 4: Global, instant messages sent and received, 2010-2015; Fig. 5: Global, IM traffic, 2010-2015; Fig. 6: Global, IM traffic, by region, 2010-2015; Fig. 7: Global, IM, share of Internet traffic, 2010-2015; Fig. 8: Windows Live Messenger, key facts, Feb-10; Fig. 9: Instant messaging, conservative and aggressive forecast assumptions
Internet service and traffic trends: Web browsing and data: Fig. 1: Global, Web browsing and data users, 2010-2015; Fig. 2: Global, Web browsing and data users, by region 2010 and 2015; Fig. 3: Global, Web browsing and data, user share by region, 2010 and 2015; Fig. 4: Global, Web browsing and data, total consumer broadband traffic, 2010-2015; Fig. 5: Global, Web browsing and data, total consumer broadband traffic, by region, 2010-2015; Fig. 6: Global, Web browsing and data, share of Internet traffic, 2010-2015; Fig. 7: US, top 10 Internet activities, by share of time spent online, Jun-09 and Jun-10; Fig. 8: Selected markets, average number of pages viewed per Internet user per month, 4Q08 and 4Q09; Fig. 9: Flickr photo milestones, Oct-04 to Sep-10; Fig. 10: China, top sources of pirated content, 2010; Fig. 11: Web browsing and data, conservative and aggressive forecast assumptions
Internet service and traffic trends: Online video: Fig. 1: Global, online video, total users and penetration of Internet users, 2010-2015; Fig. 2: Global, online video, total users and penetration of Internet users by type, 2010-2015; Fig. 3: Global, online video, users, by region, 2010-2015; Fig. 4: Global, online video penetration, by video type, by region, 2010 and 2015; Fig. 5: Global, online videos watched, 2010-2015; Fig. 6: Global, online video traffic, 2010-2015; Fig. 7: Global, online video, share of Internet traffic, 2010-2015; Fig. 8: Global, online video traffic, by region, 2010-2015; Fig. 9: Selected catch-up TV services, videos served, 2009; Fig. 10: US, top 10 online video properties by viewing sessions and length of viewing sessions, Oct-10; Fig. 11: SD online video, conservative and aggressive forecast assumptions; Fig. 12: Global, selected online HD-video launches, 2006-2009; Fig. 13: HD online video, conservative and aggressive forecast assumptions; Fig. 14: Online video to TV, conservative and aggressive forecast assumptions; Fig. 15: Paid online video, conservative and aggressive forecast assumptions
Internet service and traffic trends: Music and audio: Fig. 1: Global, music download-to-own, total users and penetration of Internet users, 2010-2015; Fig. 2: Global, music download-to-own, users, by region, 2010-2015; Fig. 3: Global, music download-to-own users, regional penetration, 2010 and 2015; Fig. 4: Global, paid music tracks downloaded, 2010-2015; Fig. 5: Global, music download-to-own traffic, 2010-2015; Fig. 6: Global, music download-to-own traffic, by region, 2010-2015; Fig. 7: Global, music download-to-own revenues, 2010-2015; Fig. 8: Global, music download-to-own revenues, by region, 2010-2015; Fig. 9: UK music services, business models and prices, 2009; Fig. 10: US, share of global download-to-own music, users vs. revenues, 2009; Fig. 11: Music download-to-own, conservative and aggressive forecast assumptions; Fig. 12: Global, music subscriptions, total users and penetration of Internet users, 2010-2015; Fig. 13: Global, music subscription users, by region, 2010-2015; Fig. 14: Global, music subscription users, regional penetration, 2010 and 2015; Fig. 15: Global, music subscription music tracks downloaded or streamed, 2010-2015; Fig. 16: Global, music subscription revenues, 2010-2015; Fig. 17: Global, music subscription revenues, by region, 2010-2015; Fig. 18: Global, music subscription traffic, 2010-2015; Fig. 19: Global, music subscription traffic, by region, 2010-2015; Fig. 20: Rhapsody subscribers, 1Q08-4Q10; Fig. 21: Music subscriptions, conservative and aggressive forecast assumptions; Fig. 22: Global, music streaming, total users and penetration of Internet users, 2010-2015; Fig. 23: Global, music streaming users, by region, 2010-2015; Fig. 24: Global, music streaming users, regional penetration, 2010 and 2015; Fig. 25: Global, music tracks streamed, 2010-2015; Fig. 26: Global, music streaming traffic, 2010-2015; Fig. 27: Global, music streaming traffic, by region, 2010-2015; Fig. 28: Music streaming, conservative and aggressive forecast assumptions; Fig. 29: Global, podcasts, total users and penetration of Internet users, 2010-2015; Fig. 30: Global, podcast users, by region, 2010-2015; Fig. 31: Global, podcast users, regional penetration, 2010 and 2015; Fig. 32: Global, podcast episodes downloaded, 2010-2015; Fig. 33: Global, podcast traffic, 2010-2015; Fig. 34: Global, podcast traffic, by region, 2010-2015; Fig. 35: Podcasts, conservative and aggressive forecast assumptions
Internet service and traffic trends: PC games: Fig. 1: Global, casual games users and penetration of Internet users, 2010-2015; Fig. 2: Global, casual games users, regional penetration, 2010 and 2015; Fig. 3: Global, casual games events, 2010-2015; Fig. 4: Global, casual games traffic, 2010-2015; Fig. 5: Global, casual games traffic, by region, 2010-2015; Fig. 6: Global, casual games revenues, 2010-2015; Fig. 7: Global, casual games revenues, by region, 2010-2015; Fig. 8: Global, casual and social games penetration, by region, 2015; Fig. 9: Casual games, conservative and aggressive forecast assumptions; Fig. 10: Global, social games users and penetration of Internet users, 2010-2015; Fig. 11: Global, social games users, regional penetration, 2010 and 2015; Fig. 12: Global, social games played, 2010-2015; Fig. 13: Global, social games traffic, 2010-2015; Fig. 14: Global, social games traffic, by region, 2010-2015; Fig. 15: Global, social games revenues, 2010-2015; Fig. 16: Global, social games revenues, by region, 2010-2015; Fig. 17: Social games, conservative and aggressive forecast assumptions; Fig. 18: Global, PC online play users and penetration of Internet users, 2010-2015; Fig. 19: Global, PC online play users, regional penetration, 2010 and 2015; Fig. 20: Global, PC online play, hours, 2010-2015; Fig. 21: Global, PC online play traffic, 2010-2015; Fig. 22: Global, PC online play traffic, by region, 2010-2015; Fig. 23: Global, PC online play revenues, 2010-2015; Fig. 24: Global, PC online play revenues, by region, 2010-2015; Fig. 25: Free Realms registered users, Apr-09 to Jun-10; Fig. 26: Global, Travian Games user numbers in top 10 countries, Apr-09; Fig. 27: PC online play, conservative and aggressive forecast assumptions; Fig. 28: Global, PC download-to-own users and penetration of Internet users, 2010-2015; Fig. 29: Global, PC download-to-own users, market shares, 2010 and 2015; Fig. 30: Global, PC download-to-own, games downloaded, 2010-2015; Fig. 31: Global, PC download-to-own traffic, 2010-2015; Fig. 32: Global, PC download-to-own traffic, by region, 2010-2015; Fig. 33: Global, PC download-to-own revenues, 2010-2015; Fig. 34: Global, PC download-to-own revenues, by region, 2010-2015; Fig. 35: PC download-to-own, conservative and aggressive forecast assumptions
Internet service and traffic trends: Console games: Fig. 1: Global, online play - console, global users and penetration of Internet users, 2010-2015; Fig. 2: Global, online play - console users, regional penetration, 2010 and 2015; Fig. 3: Global, online play - console, hours of play, 2010-2015; Fig. 4: Global, online play - console, traffic, 2010-2015; Fig. 5: Global, online play - console, traffic by region, 2010-2015; Fig. 6: Global, online play - console revenues, 2010-2015; Fig. 7: Global, online play - console revenues, by region, 2010-2015; Fig. 8: Online play - console, conservative and aggressive forecast assumptions; Fig. 9: Global, console download-to-own, global users and penetration of Internet users, 2010-2015; Fig 10: Global, console download-to-own users, by region, 2010-2015; Fig. 11: Global, console download-to-own users, regional penetration of Internet users, 2010 and 2015; Fig. 12: Global, console download-to-own, items downloaded, 2010-2015; Fig. 13: Global, console download-to-own traffic, 2010-2015; Fig. 14: Global, console download-to-own traffic, by region, 2010-2015; Fig. 15: Global, download-to-own console revenues, 2010-2015; Fig. 16: Global, console download-to-own revenues, by region, 2010-2015; Fig. 17: Global, Playstation Network review, 2009; Fig. 18: Console download-to-own, conservative and aggressive forecast assumptions
Internet service and traffic trends: Peer-to-peer file sharing: Fig. 1: Global, peer-to-peer file sharing, total users and penetration of Internet users, 2010-2015; Fig. 2: Global, peer-to-peer file sharing users, regional penetration, 2010 and 2015; Fig. 3: Global, peer-to-peer file sharing users, by region, 2010-2015; Fig. 4: Global, peer-to-peer file sharing events, 2010-2015; Fig. 5: Global, peer-to-peer file sharing traffic, 2010-2015; Fig. 6: Global, peer-to-peer file sharing traffic, by region, 2010-2015; Fig. 7: Global, peer-to-peer file sharing, share of Internet traffic, 2010-2015; Fig. 8: Peer-to-peer file sharing, conservative and aggressive forecast assumptions
Internet service and traffic trends: Online storage and back-up: Fig. 1: Global, online storage and back-up, total users and penetration of Internet users, 2010-2015; Fig. 2: Global, online storage and back-up users, by region, 2010-2015; Fig. 3: Global, online storage and back-up users, regional market share, 2010 and 2015; Fig. 4: Global, online storage and back-up traffic, 2010-2015; Fig. 5: Global, online storage and back-up traffic, by region, 2010-2015; Fig. 6: Global, online storage and back-up, share of Internet traffic, 2010-2015; Fig. 7: Global, selected operators, minimum time taken to upload 100 photos, Jul-09; Fig. 8: Dropbox, user share by country, Feb-10; Fig. 9: Online storage and back-up, conservative and aggressive forecast assumptions
North America, Internet service and traffic trends: Fig. 1: North America, Internet traffic, 2010-2015; Fig. 2: North America, average Internet traffic per user per month, 2010-2015; Fig. 3: North America, consumer Internet traffic by market, 2010 and 2015; Fig. 4: North America, Internet traffic by service, 2010-2015; Fig. 5: North America, traffic split by service type, 2010; Fig. 6: North America, traffic split by service type, 2015; Fig. 7: North America, Internet service users, 2010-2015; Fig. 8: North America, Internet service penetration of Internet users, 2010 and 2015; Fig. 9: North America, monthly service usage, 2010; Fig. 10: North America, monthly service usage, 2015
Latin America, Internet service and traffic trends: Fig. 1: Latin America, consumer Internet traffic, 2010-2015; Fig 2: Latin America, average Internet traffic per user per month, 2010-2015; Fig. 3: Latin America, consumer Internet traffic by market, 2010-2015; Fig. 4: Latin America, Internet traffic by service, 2010-2015; Fig. 5: Latin America, traffic split by service type, 2010; Fig. 6: Latin America, traffic split by service type, 2015; Fig. 7: Latin America, Internet service users, 2010-2015; Fig. 8: Latin America, Internet service penetration of Internet users, 2010-2015; Fig. 9: Latin America, monthly service usage, 2010; Fig. 10: Latin America, monthly service usage, 2015
Asia Pacific, Internet service and traffic trends: Fig. 1: Asia Pacific, consumer Internet traffic, 2010-2015; Fig. 2: Asia Pacific, average Internet traffic per user per month, 2010-2015; Fig. 3: Asia Pacific, Internet traffic by country and area, 2010-2015; Fig. 4: Asia Pacific, average Internet traffic per user per month, by country and sub-region, 2010-2015; Fig. 5: Asia Pacific, traffic split by service type, 2010; Fig. 6: Asia Pacific, traffic split by service type, 2015; Fig. 7: Asia Pacific, Internet service users, 2010-2015; Fig. 8: Asia Pacific, Internet service penetration of Internet users, 2010-2015; Fig. 9: Asia Pacific, average user service usage profile, 2010; Fig. 10: Asia Pacific, average user service usage profile, 2015; Fig. 11: Japan, Nico Nico Douga premium subscribers, Jun-07 to Sep-09; Fig. 12: Japan, revenue breakdown of SNS providers, 4Q09-1Q10; Fig. 13: Pandora video quality; Fig. 14: China, online-video market share by operator, Jan-Jun 09; Fig. 15: Asia Pacific, online video users and hours per user by selected market, Jan-10; Fig. 16: Asia Pacific, average length of online video viewed, Jan-10
Western Europe, Internet service and traffic trends: Fig. 1: Western Europe, Internet traffic, 2010-2015; Fig. 2: Western Europe, average Internet traffic per user per month, 2010-2015; Fig. 3: Western Europe, Internet traffic in the top five markets, 2010 and 2015; Fig. 4: Western Europe, Internet traffic by service, 2010-2015; Fig. 5: Western Europe, traffic split by service type, 2010; Fig. 6: Western Europe, traffic split by service type, 2015; Fig. 7: Western Europe, Internet service users, 2010-2015; Fig. 8: Western Europe, Internet service penetration of Internet users, 2010-2015; Fig. 9: Western Europe, average user service usage profile, 2010; Fig. 10: Western Europe, average user service usage profile, 2015; Fig. 11: Europe, Hard VoIP subscriptions, by market, 2Q10; Fig. 12: France, selected online-video services, Oct-09; Fig. 13: Spain, online video users by service, Dec-10; Fig. 14: UK, online video users by service, Nov-10; Fig. 15: UK, annual digital single track sales, 2005-2009
Eastern Europe, Internet service and traffic trends: Fig. 1: Eastern Europe, Internet traffic, 2010-2015; Fig. 2: Eastern Europe, average Internet traffic per user per month, 2010-2015; Fig. 3: Eastern Europe, Internet traffic by market, 2010-2015; Fig. 4: Eastern Europe, Internet traffic by service, 2010-2015; Fig. 5: Eastern Europe, traffic split by service type, 2010; Fig. 6: Eastern Europe, traffic split by service type, 2015; Fig. 7: Eastern Europe, Internet service users, 2010-2015; Fig. 8: Eastern Europe, Internet service penetration of Internet users, 2010 and 2015; Fig. 9: Eastern Europe, monthly service usage, 2010; Fig. 10: Eastern Europe, monthly service usage, 2015
Middle East, Internet service and traffic trends: Fig. 1: Middle East, Internet traffic, 2010-2015; Fig. 2: Middle East, average Internet traffic per user per month, 2010-2015; Fig. 3: Middle East, total traffic and traffic per user per month, 2010 and 2015; Fig. 4: Middle East, Internet traffic by service, 2010-2015; Fig. 5: Middle East, traffic split by service type, 2010; Fig. 6: Middle East, traffic split by service type, 2015; Fig. 7: Middle East, Internet service users, 2010-2015; Fig. 8: Middle East, Internet service penetration of Internet users, 2010-2015; Fig. 9: Middle East, average monthly service usage per user, 2010; Fig. 10: Middle East, average monthly service usage per user, 2015
Africa, Internet service and traffic trends: Fig. 1: Africa, Internet traffic, 2010-2015; Fig. 2: Africa, average Internet traffic per user per month, 2010-2015; Fig. 3: Africa, Internet traffic by market, 2010 and 2015; Fig. 4: Africa, Internet traffic by service, 2010-2015; Fig. 5: Africa, traffic split by service type, 2010; Fig. 6: Africa, traffic split by service type, 2015; Fig. 7: Africa, Internet service users, 2010-2015; Fig. 8: Africa, Internet service penetration of Internet users, 2010 and 2015; Fig. 9: Africa, monthly service usage, 2010; Fig. 10: Africa, monthly service usage, 2015; Fig. 11: Africa, broadband household penetrations in selected countries, 3Q08-2Q10; Fig. 12: Africa, origination and termination point of submarine cables, Oct-10
Internet traffic and service forecasts: Methodology and assumptions: Fig. 1: Internet service and event definitions; Fig. 2: Informa Internet traffic and services methodology; Fig. 3: Informa Internet traffic and service scenarios

Congestion up ahead? Internet traffic and service forecasts, 2010-2015

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