M-Commerce Strategy for Retailers: Business Case, Investment Priorities and Expected ROI
Most high-street retailers in Europe and the US are now seeing at least 10-15% of their website traffic coming from mobile phones (around 20% if tablets are included). High-street retailers can no longer rely solely on the in-store POS (Point-of-Sale) terminals for transactions and need to evolve their strategy to offer online and mobile purchase options to customers.
There is strong growth in smartphone adoption and the increase in mobile usage by shoppers for locating stores, reading product reviews and price comparisons. As a result, the risks are considerably high for those retailers not developing a mobile strategy. On the other hand, retailers that are embracing mobile in a smart and timely manner will have a competitive advantage. Informa Telecoms & Media believes that mobile will have the biggest impact on the business of high street retailers over the next five years.
This report analyzes what high-street retailers must consider while developing their mobile and digital strategies. The research explains the mobile investment priorities for both big and small retailers and the potential ROI and cost savings they can expect from investing in mobile and digital platforms. It also analyzes the business case for MNOs to enable m-commerce services for the retailers.
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