M-Commerce: Outlook for mobile payments, banking and NFC services


December 1, 2011
SKU: INFM6800924
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Contributing Editors


Mobile banking: Market update
Fig. 1: Interoperability of Monitise mobile-banking service
Fig. 2: Mobile-banking options at Bank of America
Fig. 3: Regulatory burden for mobile operators in mobile banking
Fig. 4: The spectrum of mobile-banking business models
Fig. 5: The M-Pesa transaction system
Fig. 6: WIZZIT mobile banking charges


Mobile remote payments: Market update
Fig. 1: Types of mobile wallet transactions
Fig. 2: App-store billing/monetization options, 2Q11
Fig. 3: Range of mobile retailing services
Fig. 4: Google Checkout for Mobile
Fig. 5: Brands allowing customers to purchase via PayPal Mobile
Fig. 6: Payments processing fees across the value chain


Mobile local payments: Market update
Fig. 1: NFC tags vs. QR codes, pros and cons
Fig. 2: Square iPhone payments device and application
Fig. 3: Barriers to the take-off of mobile NFC services
Fig. 4: Pros and cons of SIM-based secure element
Fig. 5: Competing approaches to enabling secure NFC applications on phones
Fig. 6: Main drivers for market players' involvement in mobile NFC payments
Fig. 7: Quick Tap facts
Fig. 8: Stand-alone and integrated NFC point-of-sale terminals
Fig. 9: Split TSM architecture


Mobile money transfers: Market update
Fig. 1: Top recipients of remittances among developing countries, 2011
Fig. 2: Remittance - traditional vs. mobile corridors
Fig. 3: International mobile-money-transfer market value chain
Fig. 4: Average cost of sending remittances to developing regions
Fig. 5: M-Pesa international remittance fees for UK to Kenya corridor
Fig. 6: Globe Telecom - G-Cash subscriber profile


Carrier billing takes center stage but it needs an update to achieve its full potential
Fig. 1: Vodafone direct-billing availability for Android, BlackBerry and Ovi application stores
Fig. 2: Billing arrangements at leading mobile application stores
Fig. 3: Main types of carrier billing
Fig. 4: Global, operator revenue share from carrier billing, selected territories
Fig. 5: Example of how revenue from carrier-billed transactions on the Ovi Store might be divided
Fig. 6: Android Market carrier-billing availability
Fig. 7: Known Android Market carrier channels
Fig. 8: Ebscer, proportion of app sales from operator billing on BlackBerry App World, Aug-10 to Apr-11


M-commerce market forecasts 2010-2016
Fig. 1: Global, m-commerce transaction value, by segment, 2010-2016
Fig. 2: Global, m-commerce transaction value, by region, 2010-2016
Fig. 3: Global, transaction value from m-commerce, mobile digital content and mobile prepaid top-ups, 2010-2016
Fig. 4: Global, m-commerce service revenues, by segment, 2010-2016
Fig. 5: Global, m-commerce service revenues, by region, 2010-2016
Fig. 6: Global, mobile banking service users, by region, 2010-2016
Fig. 7: Global, mobile banking transactions, by region, 2010-2016
Fig. 8: Global, mobile banking service revenues, by region, 2010-2016
Fig. 9: Global, mobile remote-payment (physical goods and services) users, by region, 2010-2016
Fig. 10: Global, mobile remote-payment (physical goods and services) transactions, by region, 2010-2016
Fig. 11: Global, mobile remote-payment service revenues, by region, 2010-2016
Fig. 12: Global, mobile local-payment (including NFC) users, by region, 2010-2016
Fig. 13: Global, mobile local-payment (including NFC) transactions, by region, 2010-2016
Fig. 14: Global, mobile local payment (including NFC) service revenues, by region, 2010-2016
Fig. 15: Global, domestic mobile money-transfer service users, by region, 2010-2016
Fig. 16: Global, domestic mobile money-transfer transactions, by region, 2010-2016
Fig. 17: Global, domestic mobile money-transfer service revenues, by region, 2010-2016
Fig. 18: Global, international mobile money-transfer service users, by region, 2010-2016
Fig. 19: Global, international mobile money-transfer transactions, by region, 2010-2016
Fig. 20: Global, international mobile money-transfer service revenues, by region, 2010-2016


Case Study: CellBazaar
Fig. 1: CellBazaar’s simple SMS and WAP interfaces
Fig. 2: CellBazaar’s total users and sellers
Fig. 3: CellBazaar’s market segments; retail agricultural category
Fig. 4: CellBazaar’s Agri-Retail subcategories


Case study: Celcom’s AirCash strategy
Fig. 1: Celcom’s AirCash marketing
Fig. 2: Maxis, Celcom and Digi, key mobile commerce services and associated fees, 3Q10
Fig. 3: Celcom’s AirCash SWOT analysis


Case study: Vodafone’s mobile-money-transfer services (M-Pesa)
Fig. 1: Vodafone mobile-money-transfer-service launches
Fig. 2: M-Pesa international remittance fees for UK-Kenya corridor
Fig. 3: Kenya, growth in number of M-Pesa agents, Jan-Aug 10
Fig. 4: Kenya, M-Pesa rates
Fig. 5: The M-Pesa transaction system
Fig. 6: M-Kesho service lineup and rates
Fig. 7: Kenya, growth in the number of M-Pesa subscriptions, Jan-10 to Aug-10
Fig. 8: Safaricom revenue split, 1Q10
Fig. 9: Safaricom mobile data revenues, 2008-2010