M-Commerce: Outlook for mobile payments, banking and NFC services

Summary

The growing interest in m-commerce is reflected by the increasing number of service announcements and market activity that includes partnerships, mergers and acquisitions as well as the launch of new platforms and solutions by value chain players. A successful suite of m-commerce services can help the operators strengthen their position in the mobile content and services value chain.

Overview

The major players in the m-commerce value chain are strengthening their position through strategic acquisitions and partnerships with other leading and innovative companies. These developments are expected to lead to accelerated growth in the deployment and adoption of m-commerce services in the coming years. There will be "first-mover" benefits for those operators and service providers that are early to market with mobile wallet and m-commerce services as they will create greater subscriber stickiness for their network and more churn from their competitors.

This report analyses the prospects for the growth of m-commerce services, examining the economic, technological and strategic drivers, as well as the constraints to this market's development. It evaluates various user cases and the business opportunities presented by mobile banking, payments, money transfer, and NFC services for mobile operators, handset and OS vendors, payment service/network providers, banks, and technology and platform vendors.

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