Summary
The growing interest in m-commerce is reflected by the increasing number of service announcements and market activity that includes partnerships, mergers and acquisitions as well as the launch of new platforms and solutions by value chain players. A successful suite of m-commerce services can help the operators strengthen their position in the mobile content and services value chain.
Overview
The major players in the m-commerce value chain are strengthening their position through strategic acquisitions and partnerships with other leading and innovative companies. These developments are expected to lead to accelerated growth in the deployment and adoption of m-commerce services in the coming years. There will be "first-mover" benefits for those operators and service providers that are early to market with mobile wallet and m-commerce services as they will create greater subscriber stickiness for their network and more churn from their competitors.
This report analyses the prospects for the growth of m-commerce services, examining the economic, technological and strategic drivers, as well as the constraints to this market's development. It evaluates various user cases and the business opportunities presented by mobile banking, payments, money transfer, and NFC services for mobile operators, handset and OS vendors, payment service/network providers, banks, and technology and platform vendors.
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- Contributing Editors
- Mobile banking: Market update
- Fig. 1: Interoperability of Monitise mobile-banking service
- Fig. 2: Mobile-banking options at Bank of America
- Fig. 3: Regulatory burden for mobile operators in mobile banking
- Fig. 4: The spectrum of mobile-banking business models
- Fig. 5: The M-Pesa transaction system
- Fig. 6: WIZZIT mobile banking charges
- Mobile remote payments: Market update
- Fig. 1: Types of mobile wallet transactions
- Fig. 2: App-store billing/monetization options, 2Q11
- Fig. 3: Range of mobile retailing services
- Fig. 4: Google Checkout for Mobile
- Fig. 5: Brands allowing customers to purchase via PayPal Mobile
- Fig. 6: Payments processing fees across the value chain
- Mobile local payments: Market update
- Fig. 1: NFC tags vs. QR codes, pros and cons
- Fig. 2: Square iPhone payments device and application
- Fig. 3: Barriers to the take-off of mobile NFC services
- Fig. 4: Pros and cons of SIM-based secure element
- Fig. 5: Competing approaches to enabling secure NFC applications on phones
- Fig. 6: Main drivers for market players' involvement in mobile NFC payments
- Fig. 7: Quick Tap facts
- Fig. 8: Stand-alone and integrated NFC point-of-sale terminals
- Fig. 9: Split TSM architecture
- Mobile money transfers: Market update
- Fig. 1: Top recipients of remittances among developing countries, 2011
- Fig. 2: Remittance - traditional vs. mobile corridors
- Fig. 3: International mobile-money-transfer market value chain
- Fig. 4: Average cost of sending remittances to developing regions
- Fig. 5: M-Pesa international remittance fees for UK to Kenya corridor
- Fig. 6: Globe Telecom - G-Cash subscriber profile
- Carrier billing takes center stage but it needs an update to achieve its full potential
- Fig. 1: Vodafone direct-billing availability for Android, BlackBerry and Ovi application stores
- Fig. 2: Billing arrangements at leading mobile application stores
- Fig. 3: Main types of carrier billing
- Fig. 4: Global, operator revenue share from carrier billing, selected territories
- Fig. 5: Example of how revenue from carrier-billed transactions on the Ovi Store might be divided
- Fig. 6: Android Market carrier-billing availability
- Fig. 7: Known Android Market carrier channels
- Fig. 8: Ebscer, proportion of app sales from operator billing on BlackBerry App World, Aug-10 to Apr-11
- M-commerce market forecasts 2010-2016
- Fig. 1: Global, m-commerce transaction value, by segment, 2010-2016
- Fig. 2: Global, m-commerce transaction value, by region, 2010-2016
- Fig. 3: Global, transaction value from m-commerce, mobile digital content and mobile prepaid top-ups, 2010-2016
- Fig. 4: Global, m-commerce service revenues, by segment, 2010-2016
- Fig. 5: Global, m-commerce service revenues, by region, 2010-2016
- Fig. 6: Global, mobile banking service users, by region, 2010-2016
- Fig. 7: Global, mobile banking transactions, by region, 2010-2016
- Fig. 8: Global, mobile banking service revenues, by region, 2010-2016
- Fig. 9: Global, mobile remote-payment (physical goods and services) users, by region, 2010-2016
- Fig. 10: Global, mobile remote-payment (physical goods and services) transactions, by region, 2010-2016
- Fig. 11: Global, mobile remote-payment service revenues, by region, 2010-2016
- Fig. 12: Global, mobile local-payment (including NFC) users, by region, 2010-2016
- Fig. 13: Global, mobile local-payment (including NFC) transactions, by region, 2010-2016
- Fig. 14: Global, mobile local payment (including NFC) service revenues, by region, 2010-2016
- Fig. 15: Global, domestic mobile money-transfer service users, by region, 2010-2016
- Fig. 16: Global, domestic mobile money-transfer transactions, by region, 2010-2016
- Fig. 17: Global, domestic mobile money-transfer service revenues, by region, 2010-2016
- Fig. 18: Global, international mobile money-transfer service users, by region, 2010-2016
- Fig. 19: Global, international mobile money-transfer transactions, by region, 2010-2016
- Fig. 20: Global, international mobile money-transfer service revenues, by region, 2010-2016
- Case Study: CellBazaar
- Fig. 1: CellBazaar’s simple SMS and WAP interfaces
- Fig. 2: CellBazaar’s total users and sellers
- Fig. 3: CellBazaar’s market segments; retail agricultural category
- Fig. 4: CellBazaar’s Agri-Retail subcategories
- Case study: Celcom’s AirCash strategy
- Fig. 1: Celcom’s AirCash marketing
- Fig. 2: Maxis, Celcom and Digi, key mobile commerce services and associated fees, 3Q10
- Fig. 3: Celcom’s AirCash SWOT analysis
- Case study: Vodafone’s mobile-money-transfer services (M-Pesa)
- Fig. 1: Vodafone mobile-money-transfer-service launches
- Fig. 2: M-Pesa international remittance fees for UK-Kenya corridor
- Fig. 3: Kenya, growth in number of M-Pesa agents, Jan-Aug 10
- Fig. 4: Kenya, M-Pesa rates
- Fig. 5: The M-Pesa transaction system
- Fig. 6: M-Kesho service lineup and rates
- Fig. 7: Kenya, growth in the number of M-Pesa subscriptions, Jan-10 to Aug-10
- Fig. 8: Safaricom revenue split, 1Q10
- Fig. 9: Safaricom mobile data revenues, 2008-2010
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