Countries covered: Asia
The attractive Asia Pacific TV sector continues to offer a range of lucrative opportunities for international TV players and investors. New technologies are making a major impact, while increasing competition among the TV platforms is helping drive through an upgrade of analog to digital.
Overview
With China, easily the world’s biggest pay-TV market, plus three others in the top 10 (India, Japan and South Korea), Asia Pacific is the leading region in terms of pay-TV subscriber numbers. Of the 674 million pay-TV subscribers worldwide at end-2010, data from Informa Telecoms & Media shows that the Asia Pacific accounted for 357 million - a 53% share. This share is forecast to exceed 56% by 2016, when Asia Pacific will have 470 million pay-TV subscribers.
Pay TV will generate revenues of US$47 billion in 2016. In addition to good progress from the regional giants China and India, strong pay-TV subscriber-number growth will also be experienced in emerging markets like Thailand, Vietnam and Indonesia.
Despite lower growth in its pay-TV subscriber base than most of its regional neighbors, Japan’s higher ARPU level means it remains dominant in Asia Pacific in revenue terms, accounting for 29% of the region’s pay-TV revenues in 2010. This share will fall a little by 2016, mainly at the expense of China, which is catching it up fast and will be just behind in 2016.
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.
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- Asia Pacific TV 15th edition Executive Summary - PowerPoint file (16 slides)
- Asia Pacific: Pay TV global leader
- Fig. 1: Global, top 10 pay TV markets by subscriber numbers, end-2010
- Fig. 2: Asia Pacific, pay TV ARPU by selected country, 2005-2016
- Fig. 3: Asia Pacific, top 10 pay TV operators by forecast subscriber growth, 2010-2016
- Fig. 4: Asia Pacific, pay TV ARPU by platform 2005-2016
- Fig. 5: Asia Pacific, evolution of TV platform penetration, 2005-2016
- Fig. 6: Asia Pacific: Digital cable TV subscribers - triple-play revenue breakdown, 2010-2016
- Fig. 7: Growing influence of India on regional DTH subscriber numbers, 2005-2016
- Fig. 8: Asia Pacific, IPTV revenues - triple-play development 2005 and 2016
- Australia TV update
- Fig. 1: Australia, split of TV households by platform, 2004-2010
- Fig. 2: Australia, major pay TV operator subscriber growth, 2002-2010
- Fig. 3: Australia, Austar TV financial and operating highlights, 2007-2010
- Fig. 4: Australia, share of primetime viewing by channel, 2009 and 2010
- Fig. 5: Australia, Network Ten financial highlights, 2005-2010
- Fig. 6: Australia, TV household forecasts by platform, 2010-2016
- China TV update
- Fig. 1: China, split of TV households by platform, 2004-2010
- Fig. 2: China, multichannel TV market growth, 2006-2010
- Fig. 3: China, average daily TV viewing minutes, 2007-2010
- Fig. 4: China, gross advertising expenditure by medium, 2010
- Fig. 5: China, TV household forecasts, 2010-2016
- Hong Kong TV update
- Fig. 1: Hong Kong, split of TV households by platform, 2005-2010
- Fig. 2: Hong Kong, major pay TV operator subscriber growth, 2004-2010
- Fig. 3: Hong Kong, i-Cable financial highlights, 2005-2010
- Fig. 4: Hong Kong, PCCW financial highlights, 2006-2010
- Fig. 5: Hong Kong, TV household forecasts by platform, 2010-2016
- India TV update
- Fig. 1: India, split of TV households by platform, 2004-2010
- Fig. 2: India, Wire and Wireless India financial highlights, 1Q-3Q10 and 1Q-3Q11 (INR mil.)
- Fig. 3: India, Zee Entertainment Enterprises financial highlights, 1Q-3Q10 and 1Q-3Q11
- Fig. 4: India, multichannel TV homes forecasts, 2010-2016 (000s)
- Indonesia TV update
- Fig. 1: Indonesia, split of TV households by platform, 2004-2010
- Fig. 2: Indonesia, share of viewing by channel, 2010
- Fig. 3: Indonesia, advertising expenditure, 2002-2010
- Fig. 4: Indonesia, pay TV subscriber forecasts, 2011-2016
- Japan TV update
- Fig. 1: Japan, split of TV households by platform, 2004-2010
- Fig. 2: Japan, J:Com subscriber data, 4Q08-4Q10
- Fig. 3: Japan, Sky PerfecTV operational data, 1Q09-4Q10
- Fig. 4: Japan, revenues for TV channels, 1H10 and 1H11
- Fig. 5: Japan, net income for TV channels, 1H10 and 1H11
- Fig. 6: Japan, multichannel TV home forecasts, 2010-2016
- Malaysia TV update
- Fig. 1: Malaysia, split of TV households by platform, 2004-2010
- Fig. 2: Malaysia, Astro TV financial data, FY06-FY10
- Fig. 3: Malaysia, audience share by channel, 2010
- Fig. 4: Malaysia, gross TV advertising expenditure by channel, 2009-2010
- New Zealand TV update
- Fig. 1: New Zealand, split of TV households by platform, 2004-2010
- Fig. 2: New Zealand, Sky Network TV financials, 2004-2010
- Fig. 3: New Zealand, TelstraClear financial highlights, 2005-2010
- Fig. 4: New Zealand, gross advertising expenditure, 2000-2010
- Fig. 5: New Zealand, subscriber forecasts, 2010-2016
- Pakistan TV update
- Fig. 1: Pakistan, multichannel TV subscriber growth, 4Q08-4Q10
- Fig. 2: Pakistan, PTCL financial data, 2008-2011
- Fig. 3: Pakistan, advertising expenditure, 2003-2011
- The Philippines TV update
- Fig. 1: The Philippines, split of TV households by platform, 2004-2010
- Fig. 2: The Philippines, major multichannel operators market growth, 2004-2010
- Fig. 3: The Philippines, multichannel TV home forecasts, 2010-2016
- Singapore TV update
- Fig. 1: Singapore, split of TV households by platform, 2003-2010
- Fig. 2: Singapore, multichannel TV subscriber growth, 2004-2010
- Fig. 3: Singapore, StarHub financial highlights, 2007-2010 (S$ mil.)
- Fig. 4: Singapore, IPTV forecasts, 2011-2016
- South Korea TV update
- Fig. 1: South Korea, split of TV households by platform, 2005-2010
- Fig. 2: South Korea, major pay TV operator subscriber growth, 2005-2010
- Fig. 3: South Korea, TV household forecasts by platform, 2010-2016
- Sri Lanka TV update
- Fig. 1: Sri Lanka, multichannel TV subscriber growth by operator, 4Q07-4Q10
- Fig. 2: Sri Lanka, Dialog Telekom financial data, 2007-2010
- Taiwan TV update
- Fig. 1: Taiwan, split of TV households by platform, 2004-2010
- Fig. 2: Taiwan, multichannel TV subscribers by operator, 2004-2010
- Fig. 3: Taiwan, advertising expenditure by medium, 2004-1H10
- Fig. 4: Taiwan, multichannel TV home forecasts, 2010-2016
- Thailand TV update
- Fig. 1: Thailand, split of TV households by platform, 2004-2010
- Fig. 2: Thailand, TrueVisions subscriber data, 4Q08-4Q10
- Fig. 3: Thailand, average daily viewing share by channel, 2010
- Fig. 4: Thailand, gross advertising expenditure, 2000-2010 (THB mil.)
- Vietnam TV update
- Fig. 1: Vietnam, split of TV households by platform, 2004-2010
- Fig. 2: Vietnam, advertising expenditure, 2004-2010 (US$ mil.)
- Fig. 3: Vietnam, multichannel TV home forecasts, 2010-2016
- Asia Pacific, Pay TV & FTA Forecasts to 2016 - Excel file
- Asia Pacific, TV Factsheets to end-4Q10 - Excel file
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