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Americas TV (15th edition)

Informa Media and Telecom
September 1, 2011
SKU: INFM6575884

Abstract Table of Contents Related Reports

Countries covered: North America, South America

Overview

Once highly susceptible to global economic turbulence, Latin American economies continue to exhibit signs of long-term strength. This improving economic stability has been gradually making the region’s TV market increasingly attractive. The lack of maturity in many countries has long offered strong prospects for pay-TV and digital growth and in 2010 this potential finally started to come to fruition, justifying the investment of those entrants that have invested - and continue to invest - in the region’s media and telecoms businesses.

Average revenue per subscriber (ARPU) has been increasing, fairly slowly, in Latin America, reflecting an increase in the number of services on offer - and the subsequent tiering of channels and introduction of PPV/VOD packages. But TV ARPU is believed to be near its peak, with the impact of dual- and triple-play bundles pushing down the price of the TV component of the package. The launch of low-cost pay-TV services also puts pressure on ARPU at a regional level.

Consistent growth in digital TV is anticipated throughout the forecast period, meaning the Latin region’s digital household total is forecast to more than triple in size between end-2010 and 2016. Brazil and Mexico combine to account for more than half of digital subscribers.

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Americas TV 15th edition Executive Summary - PowerPoint file (17 slides)
Americas TV: Economic stability lays foundations for Latin pay TV boom: Fig. 1: Latin America, choice of DTT standard; Fig. 2: Latin America, top 10 pay TV operators by subscriber total, end-2010; Fig. 3: Telmex/Telefonica: Pay TV subscribers 2008-2010; Fig. 4: Latin America, TV platform breakdown, 2010-2016; Fig. 5: Americas, pay TV ARPU 2005-2016
Argentina TV update: Fig. 1: Argentina, split of TV households by platform, 2004-2010; Fig. 2: Argentina, multichannel TV market growth, 2005-1Q11; Fig. 3: Argentina, cable TV market growth, 2004-2010; Fig. 4: Argentina, Cablevision/Multicanal subscriber data, 4Q07-1Q11; Fig. 5: Argentina, TV household forecasts by platform, 2010-2016
Brazil TV update: Fig. 1: Brazil, split of TV households by platform, 2004-2010; Fig. 2: Brazil, pay TV subscribers by platform, 2005-1Q11; Fig. 3: Brazil, Net Servicos financial highlights, 2007-2010; Fig. 4: Brazil, Telefonica Brazil operating data, Mar-10 vs Mar-11
Canada TV update: Fig. 1: Canada, split of TV households by platform, 2005-2010; Fig. 2: Canada, pay TV operator market growth, 2005-2010; Fig. 3: Canada, Shaw Communications subscriber data, 2005-1Q11; Fig. 4: Canada, Cogeco cable subscriber growth, 2005-1Q11; Fig. 5: Canada, Bell TV operational progress, 2006-2010; Fig. 6: Canada, TV households forecasts by platform, 2010-2016
Chile TV update: Fig. 1: Chile, split of TV households by platform, 2005-2010; Fig. 2: Chile, pay TV subscribers by platform, Sep-09 - Dec-10; Fig. 3: Chile, VTR subscriber split, 1Q08 - 1Q11; Fig. 4: Chile, multichannel TV subscribers by operator, 2005-1Q11; Fig. 5: Chile, multichannel home forecasts, 2010-2016
Colombia TV update: Fig. 1: Colombia, split of TV households by platform, 2005-2010; Fig. 2: Colombia, pay TV subscribers, 2003-2010; Fig. 3: Colombia, major multichannel TV operator market growth, 2006-2010; Fig. 4: Colombia, top pay TV operators market share, 2010; Fig. 5: Colombia, TV household forecasts by platform, 2011-2016
Costa Rica TV update: Fig. 1: Costa Rica, split of TV households by platform, 2006-2010; Fig. 2: Costa Rica, advertising expenditure, 2000-2010
Dominican Republic TV update
Ecuador TV update: Fig. 1: Ecuador, split of TV households by platform, 2006-2010; Fig. 2: Ecuador, advertising expenditure, 2000-2010
El Salvador TV update: Fig. 1: El Salvador, split of TV households by platform, 2006-2010
Guatemala TV update
Honduras TV update
Mexico TV update: Fig. 1: Mexico, split of TV households by platform, 2004-2010; Fig. 2: Mexico, multichannel TV market growth, 2004-2010; Fig. 3: Mexico, pay TV subscribers by platform, 1999-2010; Fig. 4: Mexico, Televisa viewing share, 2006-2010; Fig. 5: Mexico, TV household forecasts by platform, 2010-2016
Nicaragua TV update: Fig. 1: Nicaragua, split of TV households by platform, 2006-2010; Fig. 2: Nicaragua, cable TV subscribers by major operator, 2004-2010
Paraguay TV update
Peru TV update: Fig. 1: Peru, split of TV households by platform, 2005-2010; Fig. 2: Peru, multichannel TV market growth, 2005-2011; Fig. 3: Peru, advertising expenditure by medium, 2009; Fig. 4: Peru, TV household forecasts by platform, 2011-2016
Puerto Rico TV update: Fig. 1: Puerto Rico, split of TV households by platform, 2005-2010; Fig. 2: Puerto Rico, cable TV subscribers, 2000-2010; Fig. 3: Puerto Rico, advertising revenues, 2000-2010
US TV update: Fig. 1: US, split of TV households by platform, 2004-2010; Fig. 2: US, cable service subscribers, 2003-2010; Fig. 3: US, Comcast operating data, 2005-2010; Fig. 4: US, Time Warner Cable operating data, 2005-2010; Fig. 5: US, IPTV subscribers by major operator, 1Q09-4Q10 (000s); Fig. 6: US, DISH Network operating data, 2005-2010; Fig. 7: US, Netflix subscriber growth, 4Q08-4Q10; Fig. 8: US, multichannel TV home forecasts, 2010-2016
Uruguay TV update
Venezuela TV update: Fig. 1: Venezuela, split of TV households by platform, 2010; Fig. 2: Venezuela, major multichannel TV operator market growth, 2005-2010; Fig. 3: Venezuela, advertising expenditure, 2005-2010; Fig. 4: Venezuela, TV household forecasts by platform, 2011-2016
Americas TV Factsheets to end-4Q10 - Excel file
Americas Pay TV & FTA Forecasts to 2016- Excel file

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Americas TV (15th edition)

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