This report seeks to uncover the maturation of the African telecoms market and to highlight the ongoing evolution in technology, consumer demand and customer segmentation, and what this means for new revenue potential. The next five years will be framed by the emergence of low-cost devices, enriched content and an increasingly mobile enterprise market, providing significant opportunities to many serving the African telecoms market.
The creation of content, especially that derived from the Internet, will be a huge drive for the telecoms industry aided by the emergence of the greater availability of low-cost smartphones. But at the same time, there will be a shift in telco focus away from serving the individual towards providing ICT solutions to businesses and government. In many instances, these solutions will draw on technology and M2M communications and will require partnerships with IT providers and system integrators.
In addition to our survey results and analysis, this report includes the presentations of four of our analysts from the Africa Industry Outlook event:
Service and business model innovation strategies for telecoms operators
Mobile broadband deployment opportunities: Ensuring data services reach the unconnected
Segmenting Africa’s enterprise opportunity
Why should operators embrace a CEM strategy?
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