Report on Indian Ready-To-Drink Market, 2006Infoquest IndiaJuly 1, 2006 56 Pages - SKU: CFGQ1534844 |
| Countries covered: India The overall soft drinks market, including water, was valued around Rs. 100 billion or $2.27 billion in 2005. It is estimated to be around Rs. 135 billion in 2006. Industry sources say that, as in the West, the Indian consumer is moving away from carbonated colas to non-carbonated products because colas are not considered healthy. This is clear from the fact that the segment for non-alcoholic beverages and health drinks is growing at around 30% rate versus negative for carbonated drinks. |
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