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| Countries covered: India The Indians know pasta as vermicelli, which is eaten in sweetened form, while, it's Italian counterpart is eaten mostly as a meal and is salted. The sector is largely in the hands of small, unorganized players. Pasta as understood by the Westerner has a very small market and is restricted to large cities. Most of the production of vermicelli in India is in the unorganized sector and there are only about 10 organized players in the market. |
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